1. An Audit of a Financial &
Investment Industry Website
When Google-searching keywords ‘pension financial services actuarial
atlanta employers,’ one of the top results is TowersWatson.com.
Following pages show more stats revealing the digital footprint of that site.
Jake Aull | Zen of Brand | Websites & SEO | Social Media & Branding
404.259.5550 | zenofbrand.com | @jakeaull
2. High Impact
Search Queries
Note that search engines
attribute TowersWatson.com
with traffic via keywords
surrounding “salary survey.”
Good for them that their online
brand reputation is relatable to
such a powerful, ubiquitous
keyword phrases as this and the
aforementioned.
However, although non-brand-
name keywords are affiliated
with the site, note they are not
the primary keywords resulting
in TowersWatson.com hits.
3. Primary Keyword Hits
In spite of Towers Watson’s high website traffic and website full of content, it’s primary search
engine hits are surrounding its brand name (shown below), leaving opportunity for a competitor to
focus on, and own, other industry relevant keywords in demand (e.g., “retirement 401k planning”)
7. Competitive Observations
Many industry niche websites achieve their highest search hits based
on their brand name entered into search engines by users.
This typically equates to good niche-industry brand recognition (“long-
tail” search), but poor broad industry keyword ownership (“head” terms
searched).
Towers Watson has good website usability navigation and content, and
a digital footprint achieving brand-name search affiliations with industry
general terms.
However there are SEO opportunities to compete against
TowersWatson.com with industry-relevant niche keywords.
Note following pages show the websites which SEO and web analysis
tools consider to be primary online competitors of TowersWatson.com.
8. Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ... http://www.similarsites.com/site/towerswatson.com
Search » About Contact us Site Owner SimilarWeb Choose Language EN
Towerswatson
towerswatson.com
Global professional services company that helps organizations improve performance
through effective people, risk and financial management.
Site Topics: Compensation / Insurance / Hr / Benefits / Risk
Category: Business > News and Media
Like 0 0
Be the first to rank!
StumbleUpon
Similar Sites (25) Top Sites (5) Reviews (0)
+ Suggest Similar Site Share This Page
Similar Sites to Towerswatson Found 25 Sites Like towerswatson
Ads by Google
Related Topics
Download Google Chrome claim carbone
www.google.com/chrome
workerscomp workers
A free browser that lets you do more of what you like on the web
climat executive
fee, co2
Ads by Google no workerscompensat…
The Foundary
www.theFoundary.com
Coveted Home Products at up to 70% Off! Welcome home.
Businessgrouphealth.org
Similarity businessgrouphealth
Score Site Topics: Business / Education / Health / Healthcare / Medical / Medicine / News /
Reference
72% Rated by users
Sites like Businessgrouphealth.org »
Deangroupconsulting.com
Similarity dean group consulting works with hr consulting firms & are…
Score Site Topics: Benefits / Co2 / Compensation / Consulting / Hr / Jobs / Lawyers / Salary
51%
Rated by users
Sites like Deangroupconsulting »
Popular Websites
Photofunia
Pmagroup.com
Similarity Holding company with subsidiaries which sell property and casualty…
Score Site Topics: Co2 / Compensation / Hr / Insurance / Risk / Salary / Umbrella Facebook
49%
Rated by users
Sites like Pmagroup »
Photo505
Freecompo.com Chatroulette
Similarity no win no fee* was first introduced to the usa in 1995 under solicitors…
Score Site Topics: Benefits / Co2 / Compensation / Current / Hr / Insurance / J2 / Salary
Keepvid
49%
Rated by users
Sites like Freecompo »
Most Popular Searches »
Academyins.net
Similarity academyins
Score Site Topics: Florida / Insurance
48%
Rated by users
Sites like Academyins.net »
Exmod.com
Similarity workers' compensation workers' compensation experience modification…
Score Site Topics: California / Co2 / Compensation / Hr / Insurance / Mod / Rating / Salary
45%
Rated by users
About Us Sites like Add »
Contact Us Exmoda Site Advertise International Translate Like 0 Share
1 of 4 10/10/11 2:15 PM
9. Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ... http://www.similarsites.com/site/towerswatson.com
Search » About Contact us Site Owner SimilarWeb Choose Language EN
Rhadministrators.com
Similarity Administers health and life benefit plans, including claims processing.…
Score Site Topics: Health / Housing / Insurance / Php / Software / Toronto / Tourism / Usa
45%
Rated by users
Sites like Rhadministrators »
Myfloridadeferredcomp.com
Similarity florida deferred compensation home page
Score Site Topics: Co2 / Compensation / Finance / Hr / Investing / Money / Salary / Treasury
45%
Rated by users
Sites like Myfloridadeferredcomp »
Radford.com
Similarity Provider of compensation and benefits surveys and consulting services…
Score Site Topics: Compensation / Survey
45%
Rated by users
Sites like Radford »
SimilarSites.com
Annuity.com on StumbleUpon
Similarity annuity.com provides information on annuities, free informational…
Score Site Topics: Finance / Insurance / Investing / Money / Quotations / Quote / Retirement
45%
Rated by users
Sites like Annuity »
Risk-doctor.com free university lectures -
Risk management consultancy and training from an international risk… computer science,
Similarity mathematics,...
Score Site Topics: Management / Project / Project Management / Projectmanagement / Risk 1 views
44%
Rated by users similarsites.com
Sites like Risk-doctor »
Synygy.com
Similarity Pennsylvania company specializing in implementing and managing…
ffffound!
Score Site Topics: Business / Co2 / Compensation / Hr / Incentive / Management / Salary /
7 views
Software
44% Rated by users
similarsites.com
Sites like Synygy »
Archinsurance.com
Similarity arch insurance offers a wide range of property, casualty and specialty…
Score Site Topics: Arch / Archlinux / Distro / Finance / Hurricane / Insurance / Os
44%
Rated by users Sites Like Ninjacloak -
Sites like Archinsurance » Find 24 privacy online
Sites...
0 views
similarsites.com
Forsure.org powered by
Similarity הכנס את תיאור האתר כאן
Score Site Topics: ביטוח / ביטוח בריאות / חסכון פיננסי / ייעוץ השקעות / ייעוץ מס / פורשור מומחים / פנסיה
/ קופות גמל / קרנות השתלמות
44% Rated by users
Sites like Forsure.org » Similar Sites on
Facebook
Like
Search.bcbsm.com
Similarity search.bcbsm 4,854 people like Similar Sites.
Score Site Topics: Bcbsm
44%
Rated by users
Sites like Search.bcbsm »
ﻣﺣﻣﺩ ﺳﻼﻣﻪ Ahmed Maria
Dikla.co.il
Similarity …דקלה, בשביל הבריאות - ביטוח שיניים, ביטוח סיעודי, ביטוח בריאות וביטוח
Score Site Topics: בטוח / בטוח בריאות / בטוח מחלות קשות / בטוח סיעוד / ביטוח / ביטוח בריאות / ביטוח Javi Ludivina Ashraful
מחלות קשות / ביטוח סיעוד / סיעוד Facebook social plugin
44%
About Us
Rated by users
Contact Us Dikla.co.il »
Add a Site Advertise International Translate Share
Sites like
2 of 4 10/10/11 2:15 PM
10. Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ... http://www.similarsites.com/site/towerswatson.com
Search » About Contact us Site Owner SimilarWeb Choose Language EN
Collettifiss.com International CA
Similarity Arizona based company providing expertise on strategic compensation… UK ES
Score Site Topics: Co2 / Compensation / Holdem / Hr / Lms / Poker / Salary / Sales FR DE
44%
Rated by users
Sites like Collettifiss »
RU NL
IT BR
JP CN
Swerma.net TR AU
Similarity swerma erbjuder ett flertal utbildningar och kurser, bland annat crisis… ZA PL
Score Site Topics: Erm / Grundkurs I Modern Riskhantering / Kurs I Strategisk CH NZ
InformationssÄKerhet / Kurs Riskhantering / Kurser Och Utbildningar / Risk Management
44% Rated by users NO
Sites like Swerma.net »
General Information
Gv-systems.com
patriot officer is the most advanced and comprehensive computer system… About
Similarity
Score Site Topics: Anti-Money Laundering System / Bank Secrecy Act Software / Bank Secrecy Contact us
Act Solution / Bank Secrecy Act System / Risk Management Site Owner
44% Rated by users Privacy
Sites like Gv-systems »
Index
Hish-insurance.co.il
Similarity …חיש סוכנות לביטוח מציעה פתרונות ביטוח מותאמים אישית ללקוחות פרטיים
Score Site Topics: ביטוח / ביטוח חיש / חיש / חיש ביטוח / חיש סוכנות / חיש סוכנות לביטוח / סוכנויות ביטוח
/ סוכנות ביטוח / סוכנות חיש
44% Rated by users
Sites like Hish-insurance.co.il »
Amisinsurance.com
Similarity Insurance agency servicing business and personal insurance needs for…
Score Site Topics: Agents &Amp; Brokers / E&Amp;O Insurance / Excess Insurance Lines /
Fraud Insurance / Insurance Niche Markets / Insurance Wholesaler
44% Rated by users
Sites like Amisinsurance »
Riskfree.com.tr
Similarity riskfree.com
Score Site Topics: Entegre Risk Yönetimi / Gantek / Integrated Risk Management / Kredi Riski /
Market Risk / Piyasa Riski / Risk Management
44% Rated by users
Sites like Riskfree.com.tr »
Dovra.co.il
Similarity × × ×ª×¨…
Score Site Topics: ביטוח פנסיוני / השוואת פנסיה / השוואת קופות גמל / יועץ פנסיוני / ייעוץ פנסיוני / יעוץ
פנסיה / יעוץ פנסיוני / פנסיה
44% Rated by users
Sites like Dovra.co.il »
Services.aon.fr
Similarity aon france optimise le coût du risque. courtage d'assurances et de…
Score Site Topics: Aon / Aon France / Assurance / Conseil En Gestion Des Risques / Conseil
En Protection Sociale / Conseil Et Courtage En Entreprise
43% Rated by users
Sites like Services.aon.fr »
Marshmanagement.com
Similarity at marsh management services we offer our clients the ability to…
Score Site Topics: Captive / Captive Insurance / Captive Insurance Company / Captive
Management / Marsh / Marsh Management / Marsh Management Services
43% Rated by users
Sites like Marshmanagement »
Ads by Google
323cast from 323link, LLC
www.323link.com
HD Video Conferencing Recorder Live Video Conference Streaming
About Us Contact Us Add a Site Advertise International Translate Share
3 of 4 10/10/11 2:15 PM
11. Sites Like Towerswatson.com - Find 25 Compensation Sites Similar ... http://www.similarsites.com/site/towerswatson.com
Search » About Contact us Site Owner SimilarWeb Choose Language EN
Cloud Video Transcoding
ThoughtEquity.com/Platform
Our Platform Can Transform Video to Any Specification Needed.
Facebook Recommandations Pages For : Towerswatson.com
19 (Employee Benefits)2011 - Towers Watson
One person recommends this.
Towers Watson Expands Investment Services for Insurers and Reinsurers With Acquisition of WellsCanni
One person recommends this.
Estratégias para Crescimento - Towers Watson
One person recommends this.
Nieuw elan of blinde muur? Het pensioenakkoord in perspectief - Towers Watson
3 people recommend this.
Facebook social plugin
Latest Tweets For : Towerswatson.com
towerswatson TW Study: 31% of companies said employees used less vacation/pto over past 3 years -
http://t.co/pTFd0zrZ
49 minutes ago · reply · retweet · favorite
rickcrauwels RT @towerswatson: Towers Watson #Talent Management and #Rewards Study: US companies
expect employees to work more hours - http://t.co/pTFd0zrZ
28 minutes ago · reply · retweet · favorite
rickcrauwels RT @towerswatson: TW Study: 31% of companies said employees used less vacation/pto over
Join the conversation
CD Rate Alternatives 6.5% Compare Top CD & Bond Alternatives Various terms and maturity www.SeemanHoltz.com
Best Fixed Annuities Find Annuities Yielding 9.35% APY Invest In The Smartest Way! smartask.com
Annuity Rates Compared Not Generating the Income You Need See All Annuity Rates and Compare OnlineAnnuityRates.com/Compare
Business Insurance Quote Get a free, fast quote by calling (888) 257-9649 here in Atlanta, GA! getquote.wtm-insurance.com
SimilarSites Browse t towerswatson.com
Powered by SimilarGroup
About Us Contact Us Add a Site Advertise International Translate Share
4 of 4 10/10/11 2:15 PM