I was asked to speak at the Weber State Tech Expo last week and spoke about how you can profit from your Passion on YouTube. YouTube Advertising allows creators to monetize their channels with ads. If you can gain people's attention and build a viewership it allows you to live off the videos you create. Check out Video Power Marketing for more http://VideoPower.org/ or http://JakeLarsen.me

1. @JakeLarsen7!

8. 1 DISRUPTION
2 TRUVIEW ADS
3 HOW
4 CASE STUDY
5 MONETIZATION

9. ATTENTION = ADS = $$$

10. WHERE ATTENTIONS GO
ADS WILL SHOW

11. DISRUPTION
1

13. Big
Companies
TV
Stations
TV
Show
Creators
Ads
$$$ Consumer $$$$3M
TV Advertising
Model

15. Entrepreneurs
SM Business
Google
YouTube
Channels
Creators
AttentionAds
$$$ Consumer $$$$
YouTube
Advertising
Model

17. $64BILLIONONTVADS
$4 BILLION ON YOUTUBE ADS

22. What Does It Mean?

24. YOUTUBE
ADVERTISING
2

25. Ads
Ads
Organic

26. GOOGLE ADWORDS

27. TRUEVIEW
YOUTUBE ADVERTISING

28. What TrueView Is
- Engagement
- Track Data (Analytics)
- Targeted Audience
- Affordable
- Open To Anyone

29. What TV Is Not
- Engagement
- Track Data (Analytics)
- Targeted Audience
- Affordable
- Open To Anyone

30. Dollar Shave Club

35. HOW
3

36. PROVIDE
VALUE

39. THE3i’S INFORM
INSTRUCT
INTERTAIN

40. EDUTAINMENT
THE NEW MARKETING

42. $4.3M

43. $1.3M

45. IDENTIFY YOUR AUDIENCE
- Gender / Age
- Interests
- Income
- Blogs Followed

46. IDENTIFY YOUR MESSAGE
- Instruction
- Inform
- Intertain

47. OPTIMIZE

48. 200,000HOURSOFVIDEO
UPLOADED EVERY DAY.

49. CASE STUDY
4

50. CASE STUDY

53. VIDEO
OPTIMIZATION

56. MONETIZATION
5

59. ADS

60. ADS

61. HOW MUCH?
CPC CPV
.03₵ - 0.17₵

62. Ads
Ads
Organic

65. YOU GET PAID ON ADS
THAT ARE CLICKED
NOT HOW MANY VIEWS
YOU HAVE

66. 60 VIEWS = $1

67. EARNINGS PER VIEW
7 VIEWS = $1

68. ADVERTISERS SPENT
64 BILLION
ON TV ADS
2012

69. 2012

70. You Too

71. Grow a
Pear

72. VideoPower.org
FREE VIDEO
MARKETING
COURSE

73. www.VideoPower.org
@MyVideoPower

75. “A Mind that has been
stretched by new
experience can never
go back to its old
dimensions”
- Oliver Wendell Holmes

76. @JakeLarsen7
www.JakeLarsen.me
MyVideoPower@gmail.com