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• Warner Bros is a very popular film company that has
produced many successful films, it most popular to date being
The Dark Night (2008). This grossed $1.4 billion worldwide
after having a budget of $185. It’s most popular horror film at
this time is I Am Legend that has grossed $585 million
worldwide since it first came out in 2007. It had a production
budget of $150 million which shows how successful the film
was which is common with warner bros as they are a very
successful film. The Exorcist is another very popular film from
this company that has a lifetime worldwide gross of $441
million, with $232 million of this coming in domestic sales on
the other $209 million coming from foreign sales.
There are 4 main studios that are accounted for 68% of
the total market share, these are Universal at
21%, Paramount at 20%, Buena Vista at 15.6% and
Warner Bros at 11.4%. Other companies with a
relatively big market share include Sony, 20th Century
Fox and Lionsgate which all have a market share of over
6%. These 7 companies have 87.5% share of the market
and with there being over 60 film companies. This
shows how dominant these 7 companies are as the
others have only got a 12.5% share between them all.
• Ratings show that Drama is the highest rated
genre within the film industry, with comedy
closely following it. This is showing that
perhaps a way of getting a higher amount of
views is to verge a genre with horror so that
there is more of what the audience will like to
Genre Market Share
Again, comedy is proven to be very popular as
the market shares for films that are a Comedy
have 23.48% market share of copies of the films
sold. Horror is actually bottom with only a 4.7%
share. This again is showing that Horror does
not actually have many shares in the genre
market however the films that do get made have
to be really good to make money.