1. Visit www.yourexportdepartment.co.uk or call +44 (0)1473 353135
Your Export Department provides
the services of an export department
without the permanent overhead.
Your Export Department can help
you implement your plan through
our range of services; export market
research, contact generation, market
entry strategy, export communication,
translation, interpreting and localisation.
Maximising business through export communication
If you would like to make the most of
your export opportunities without the
fixed overhead cost of a new employee
then we are perfectly positioned to help.
An exploratory chat will not cost you a
thing and we’re sure we can help you
reach your export ambitions.
A bright start overseas

2. Visit www.yourexportdepartment.co.uk or call +44 (0)1473 353135
For many businesses, exporting can offer a bewildering amount of choice and
opportunity. Too often businesses try to chase down every diverse lead. This can
lead to a very fragmented export profile that doesn’t build consistent growth. By
using a structured approach, companies can ensure they focus their resources
wisely and target the right markets.
Proven system
Your Export Department uses its STO system, an
approach that breaks the export process down into
strategic, tactical and operational elements. This proven
system allows exporters to take a dispassionate view of
the markets they are looking to work in. We identify
and rank suitable overseas markets based on economic,
social and geographical criteria.
Strategic Gateway
The initial strategic phase is an important step if exporters are looking to build long-
term growth. Our Strategic Gateway looks at a wide number of factors, or gates,
through which a target market must pass in order to justify export to that country.
Cultural and social issues, as well as competition, price, shipping, import duties etc.
are important in determining a market’s suitability. And when time and money are
limited, it is important to focus on your most profitable markets first.
Once the strategic phase is complete, the tactical phase creates an export plan
for that market, looking at appropriate routes, in-country support and business
development opportunities. The final operational phase puts the plan into action.
Flexibility
Our STO system can be highly detailed or very broad, depending on customers’
requirements. After an initial free of charge meeting, the service provided will be
tailored to a company’s specific needs. The flexibility at the heart of this service is
what appeals to many companies.
How we work

3. Visit www.yourexportdepartment.co.uk or call +44 (0)1473 353135
We work with experienced and novice exporters alike, tailoring our service to
match your needs. From one-off export market research assignments through to
on-going international business development projects, we provide your essential
export department function without the fixed overheads.
Export Review and Strategy
Exporting can be an exciting, if daunting, opportunity.
We can lead you through the process, looking at which
markets hold most potential and how to realise that
potential. As well as identifying routes to market,
through our export experience we can assist with
distributor and agent appointments.
n Export review
n Export market research
n Market entry plan and implementation
n Distributor / agent development
n Distributor agreement review
Export Marketing
We won’t just leave you with a well-intentioned report. Your Export Department
has the skills and resources to put your export strategy into action. We can
review and develop your current marketing materials, localise your message for
key markets and provide on-going support for you and your overseas partners.
n Copywriting and Design
n Translation and Interpreting services
n Tradeshow Preparation
n Continuous market development
What we can do

4. Visit www.yourexportdepartment.co.uk or call +44 (0)1473 353135
Our three-phase Strategic, Tactical and Operational
(STO) system is a methodology for identifying and
ranking suitable overseas markets based on economic,
social and geographical criteria, proposing routes to
market and assisting in delivering.
Phase 1 – Strategic
The strategic phase provides a structured analysis of
potential markets and their current and projected
suitability for export. Market identification based on;
1. Cultural, social and demographic issues
2. Economic analysis
- Country and consumer economics such
as GDP, World Bank Income Level
- Practical economic issues such as import duties, excise duty
3. Geographic implications
4. Practical issues (legislation, shipping times, ease of doing business etc.)
5. Use of Gateway system to aid in market selection and prioritisation
Outcome: List of target countries sorted by priority. Each country’s ranking is detailed and justified
using the Gateway system and provided as part of the report.
STO and Gateway in practice continues on next page
STO and Gateway
in practice

5. Visit www.yourexportdepartment.co.uk or call +44 (0)1473 353135
Phase 2 – Tactical
The tactical phase will look at each market individually. The number of markets to approach will be
dependent on resources; people, timescale, budget. Preparation for each market approach;
1 Unique market entry plan for each country, identifying the appropriate routes to market, the key
outlets most suited to brand and pricing structure and envisaged timescales to enter the market.
2 During the course of this phase, appropriate distributors, agents or other relevant third parties will
be discovered by Your Export Department. These will be noted and reported but there will be no
sales approach at this stage.
3 Identification of key in-country trade associations, trade fairs, groups or governmental
departments that your company will need to communicate with.
4 Review of existing marketing material and how appropriate this is to the target markets
5 Recommendations for the internationalisation of relevant marketing material. Review of existing
material, the appropriate message for the target market and translation and localisation activities.
Your Export Department Ltd will work with your existing marketing department and / or agency in the
capacity of providing advice on the message and material that is needed in each country.
Outcome: A report for each country to provide an overview, defining routes to market and a market
entry plan. The report will include a review of current marketing materials and their appropriateness
for the market, as well as recommendations for creation, translation and localisation.
Phase 3 – Operational
Regardless of how far involved Your Export Department Ltd is with the implementation stage, we feel
it important to at least advise on the implications a full-scale export project will have internally.
Issues to review will include, but are not limited to:
1 Travel, time and cost implications of managing distributors or other routes to market.
2 Resource analysis – additional administration (paperwork, documentation);
3 Financial implications – Terms and Conditions of Sale; Payment Terms, INCOTERMS®
4 Additional operational issues (packing, despatch, freight)
5 Responsibility for the ongoing sales and marketing
Outcome: Further discussion will be required prior to Phase 3. Your Export Department Ltd will
discuss various options concerning the implementation and ongoing management of the project that
will be created by carrying out phases 1 and 2.