This document discusses trends in the beauty industry and opportunities for innovation. It analyzes changing consumer demographics like aging baby boomers and teens, as well as cultural shifts around thinking positively and the use of technology in beauty. Key opportunities mentioned include products focused on beauty boosting, super concentration, beauty gadgets, and delivery devices. Competitor examples highlighted for inspiration include Harvey Nichols, Marks & Spencer, Fresh, Aesop, and Beauty Emporium. Other trends noted for further exploration are nutri-beauty, dermo-cosmetics, health as beauty, beauty supplements, craft beauty, and ethical beauty.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Making your site printable: WordCamp Buffalo 2013Adrian Roselli
The push for responsive web design has helped web developers consider how the sites they develop can adapt to different devices, including sizes, screen resolutions, and even contexts. It should now be easier than ever to respond to a format that has existed since the start of the web – print. I’ll walk through the process for making your responsive sites respond to the format we most often forget.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Making your site printable: WordCamp Buffalo 2013Adrian Roselli
The push for responsive web design has helped web developers consider how the sites they develop can adapt to different devices, including sizes, screen resolutions, and even contexts. It should now be easier than ever to respond to a format that has existed since the start of the web – print. I’ll walk through the process for making your responsive sites respond to the format we most often forget.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
A lecture I did at Temple University that explored advertising's role in the academic world of developmental psychology, and also psychology's role in the creative world of advertising.
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
A lecture I did at Temple University that explored advertising's role in the academic world of developmental psychology, and also psychology's role in the creative world of advertising.
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
3. “I actually think most clients in most companies of scale are taking the
riskiest move possible by continuing to do exactly the same thing in a
world that is dramatically and profoundly changing more quickly than
it ever has.
“If you’re doing the same thing you were doing two years ago and
expecting that to have the same result, with the consumer that we have
today, the fragmented media environment that we have today, and the
relationship consumers have with brands that we have today, that’s
high risk.”
-Brad Jakeman, President, Pepsico
10. UK population
2011 vs 2020
SOURCE : : FUTURE FOUNDATION : : ONS/nVision
11. Boomers (50+)
the most valuable generation in the history of marketing
70% amount of US disposable income
under their control 50% off all consumer packaged goods
spending through them
67% plan to spend more on their interests
and hobbies after retirement 5% of advertising is directed at 50+
population in the US
SOURCE : : NIELSEN and http://adcontrarian.blogspot.co.uk/2013/01/the-invincible-blindness-of-advertisers.html
12. Young at heart
SOURCE : : FUTURE FOUNDATION : : ICM/nVision, base: 501 women aged 60+
20. “Women today, whether they are 25 or 60, have a similar attitude to life.
They want to be positive, energetic, independent, they want to celebrate
diversity - and they know that a 40 year old or a 60 year old doesn’t
look 25.
I think there is a greater understanding and acceptance of that - and
how it impacts on the way women look and feel about themselves.”
-Elizabeth Fagan, Marketing Director, Boots UK