Regardless of where a breach of contract case is tried, jurors tend to bring common biases to the courtroom in this type of litigation. Whether you represent the plaintiff or the defendant, you must be prepared to deal with these six juror “truths”.

1. 6
J R R
U O
“R T S I B E C
T U H ”N R A H
O C NRC CSS
F O TAT AE
b
y

2. 1
J r r wi fc so t e
uos l o u n h
l
s p it a ino b t p ris
o hsi t
c o f oh a t ,
e
e e it ec s iv le alt
v n f h a e n ov s i l
te
g yv ru abgc mp n .
u es s i o a y
Iuos o c d t t e llg yisp ii t , e wl
f rrcnl eh t “t u” o h ta dt y i
j
u
a h ie
t
s
sc e h
l
ep ch th v at ia o h ta d n iome
xeti o ae c dn sp ii t a dn r d
m
e
sc e
f
ma n rn d i njos e eay xet d i a t
n e Ia di , rrg n rl ep ci id l o
.
t u
o
l
nvus
asme o rso s iyn e lg i aag cmp n,
su sme ep nil id an wt l e o a y
bi
t
i
h r
rt r a s lt sn t t e o t ct ms ib
a e t n i yr tgh t cn at r wl e
h h mp u i a h
r e
l
cr cyn rrt ae t f t
or t iepe d fr ea .
el t
e t h c
v
s

3. 2
I iintnwr ig
fts ’i
in ,
t
t epan i i i to be
h lit fs n r u l.
f
C ss bud hr
ae aon w e
e
t p iiaee
h lnf lgs
e at l
f
b ah ae o
r c bsd n
e
t vr lot t
h e acn x
e b
e
sr ud gh wi n
u oni t re
r
n e t
t
cn at nug.
ot cl gae
r a
H w vr hn
o ee w e a
,
r
s
wi n ot ceis
re cn atx t
t
t
ism f m jo
n o eo , r s
r ur
t doalh p ii
e tf t e lnf
n
ut at
f
f hv gae t
o ai fl o
r n id
gt o iwi g
em r n rn
e
t
i
bf e n rgh
e r et i t
o
en e
ar m n
g e et
e
.
ae
Cs

4. 3
Wh nb e c o a o a
e ra h f n rl
c n r c i a s re ,u o sa e
o ta ts s e t d jr r r
k e l it r se i t i -a t
e ny n e e t d n hr p ry
d
a c u t o t eit n o t e
c o ns f h ne t f h
c n r c , ie t es ls r ig
o ta tgv n h ef e vn
mo ie o t ep ris
t s fh at .
v
e
E e iess r
ywt se ae
n
ep c l p r ai
seil es s e
ay
u v
wet yi
h nh g e
e v
d tl t t n
e ide i y
ae smo
aot ht e
b uw at y
h
h adn o t c
e r icn at
r
n g ttn.
e oao s
ii

5. 4
J r r’ wnp a t e i r a ig
uos o
r ci s n e dn
c
c nr csta saedr cl t
o ta t r n lt i t o
e y
ter iwso tec nr c i
h ive
f h o ta tn
ds ue
ip t.
A a e earl jos h ra cn atw r- r od
s g n rl e u rw o e d o t c odf - r
u,r
r s
ow
it i w le t doao t d f s, heuos h
nh r ni se tf r e e new i j rw o
eo v n
v h
e
l r
si cn atf m a i o w o a iay i cn at
k o t c o e n g r h h bu l s n o t c
m
r s r
n
t l g
r s
wt ura i t m t doao t p ii D tlrn d
io t d gh e tf r e lnf e i i t
h e n e n
v h a t. a- e e
f
o
(e nel n g jos r l s o f t lacpn
d f s-a i ) rraee cm o a e ce tg
e e n u
s
rb
i
sb cv iepe tn ocnrtl g a ePa t-a i
u j ten rrti s fo c ea u g . lnfe n g
ei t
ao
e n
iil n
f
joso t o e h n , n tl k ad r t e pin h h
u r nh t r a dt doo h re at si iw i
r , e h
e
o
h r
t
c
f s
t cn at r s ee e ce ,o i t p iitl s f
h o t ct m w r rah dh ln h lnfoe oa
e r e
dg e at
b re th v n g tt l g a eo eey o tg ny
ud no ae e oa da u g f vrcnn e c.
ie n
r
i

6. 5
Wh na iu u ln u g i a
e mbg o s a g a e n
c n r c i t ec r e so eo
o ta ts h o n rt n f
t eds u e jr r f q e t
h ip t ,u o s r u n l
e
y
lo a o h r a t o t e
o k t t e p rs f h
c n r c t ma es n eo t e
o ta t o
k e s fh
ds u e t r .
ip t d e ms
Ma yuos iw nt o p r nyo ei t cn ats
n j rwl a t e p ot i trv w h o t ca
r
l
h
ut
e e
r
w o , p t e i u da g a en o t t n wlee t
h l t ut d p t l u g icn x a d irsn
eo
h s e n
e,
l
t aon y h t soi t e ae tnoh d p t
h tre w or tl t i tno tt i u d
e t
i
e
mih r t i
e s e
l gae n .
a ug ol
n
y

7. 6
J r r tpc l r l f s o
u o s y ial ey i t n
y
r
t er wnc mmo s n eve
h io
o
n e s iw
o c n r c ln u g b fr
f o ta ta g a e eo e
t r igt t ep i e p rs
u nn o h ad x e t’
it r r t t n .
n e p e ai s
o
B cueutb ueeyuo wl ae i e a o t ca
ea s j a o tvrj r ih v s n d cn att
s
r l
g
r
sme o th i eb rtn wlou f tnh i o
o p i, e d leao s if si o t r mmo
nt r i i
lc r
s
ec
n
snen rrti s f e o t cl g a eT e t ne d
e s iepe tn ot cn at n u g . h yh t
t
ao
h
r a
e n
tma hh ep r’o c s n tt i w .
o t t xet cnl i soh r n
c e
s
uo
eo

8. b
y
E crt f m t b o Poe JrAg m n &E i ne
xep dr h o k rvn uy ru e t v e c
e o e
s
d
b K rn i oP ..
y ae L k, h
s
D