Acerca de Addressable Television Lead at MODI Media - WPP's new Advanced Television group. MODI plans and implements Addressable TV, Hyper-local TV and Interactive TV campaigns.
My focus is leveraging data to advance consumer targeting, improve return on marketer investments and to deepen consumer engagement via message relevancy.
As data and technology drive enormous change in the structure and economics of television our clients benefit from MODI's expertise. We champion client’s initiatives to maximize learning, drive ROI and deliver the best results.