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Content Doesn't Grow on Trees - Intruduction to Content Strategy

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WordCamp Toronto 2015 talk

Publicado en: Marketing, Empresariales
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Content Doesn't Grow on Trees - Intruduction to Content Strategy

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  11. 11 Img: Content Marketing Institute
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  27. 27 http://www.slideshare.net/JamieSchmid1/wccbus-2015-content-architecture-in-wordpress
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  31. 31 Resources CONTENT STRATEGY Karen McGrane http://karenmcgrane.com/ the elements of Content strategy book http://abookapart.com/products/the-elements-of-content-strategy content everywhere book http://rosenfeldmedia.com/books/content-everywhere/ content strategy for the web book http://contentstrategy.com/ Lynda.com Video Tutorial Series http://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html Jennifer Bourne on WPUnicorn podcast http://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/ Confab - The Content Strategy Conferences! http://confabevents.com/ Brain Traffic’s Content Strategy Blog http://blog.braintraffic.com/category/content-strategy/ INVENTORIES & AUDITS Adaptive Path’s Content Inventory Tutorial http://adaptivepath.org/ideas/doing-content-inventory/ UX Mastery’s Content Audit Tutorial http://uxmastery.com/how-to-conduct-a-content-audit/ EDITORIAL CALENDAR Creating an Editorial Calendar using Google maps http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht COPE! NPR’s “Create Once, Publish Everywhere” http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13
  32. 32 plugins & services GOVERNANCE PLUGINS User Role Editor http://abookapart.com/products/the-elements-of-content-strategy Role Scoper (advanced role mgmt) http://rosenfeldmedia.com/books/content-everywhere/ ONLINE SERVICES Gather Content http://alistapart.com/article/content-modelling-a-master-skill Blaze Content http://www.clevegibbon.com/content-modeling/ EDITORIAL CALENDARS Editorial Calendar plugin https://wordpress.org/plugins/editorial-calendar/ Edit Flow http://editflow.org/ coSchedule plugin http://contentstrategy.com/ AUDITING Content Audit plugin http://wordpress.org/extend/plugins/content-audit/
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