Bases of the design for Advertising and Promotion Part 2

1. Bases of design for
Advertising and Promotion – Part 2

2. Review of the last class
1) What are the principles for visual advertising?
2) Give some examples
3) What is enviromental design?
4) What is the Andy Warhol’s main contribution in the world of advertising?
5) What are some rules for management of colors?

3. EXAMPLE OF COMPOSITION

4. Visualization

5. TIPS FOR AD VISUALS
 MAKE THE ILLUSTRATION AN EYE STOPPER
 SIZE – IMAGES IN BILLBOARDS ARE HUGE (7.5 MTS LONG
PENCIL)
 COLORS – USE BOLD, BRIGHT COLORS. USE CONTRAST
BETWEEN TWO COLORS.
 FIGURE/GROUND – MAKE THE RELATIONSHIP BETWEEN
FOREGROUND AND BACKGROUND AS OBVIOUS AS POSSIBLE.
 TYPOGRAPHY – USE SIMPLE AND CLEAN FONTS TO BE READ AT
A DISTANCE.

6. TIPS FOR AD VISUALS
PRODUCT IDENTIFICATION - FOCUS ATTENTION ON THE PRODUCT
EXTENSIONS – EXTENT THE FRAME OF THE BILLBOARD
SHAPE - USE 3D, PLAY WITH HORIZONS, VANISHING LINES, DIMENSIONAL
BOXES.
ADD A MOTION IN YOUR PICURE – DISK LIKE WHEELS

7. Importance of contrast

8. Visual adds should express
- Contrast
- Emotion
- Harmony between colors
- Mood
- The environment you want to project

9. Be aware of:
Contrast
Moire
Stripes
Red Color
Filters
Layers in Photoshop

10. Photographs of Products

11. Making the ingredients very clear

12. Basic Rules for Photography
Quality
TIFF vs JPEG, digital photograph
For website use 72 dpi for quick downloads
300 dpi for electronic publications.
Topic
You can use a variety of topics.
It’s perfectly OK to photograph a product with the potential customer /
group of customers.
Composition
Simplicity
Part of detail
Emphasize detail not all the scene
Context

13. Angles
Which angle does favor you?
Some angles can make your photograph interesting

14. What is she projecting?

15. Lighting
Professional Lighting
Natural lighting
Product shots usually have contrast
Importance of Background

16. Cooking with Photoshop
https://www.youtube.com/watch?v=cg0Wme
WwudE&list=PLAF43A9454A827020
https://www.youtube.com/watch?v=-
IHf6UwQC4s

17. How about he?

18. MOTION IN PHOTOGRAPHY

19. ROLES OF CREW IN FILMING
WHAT DO THEY DO?
 COPYWRITER
 ART DIRECTOR
 PRODUCER
 DIRECTOR
 COMPOSER
 ARRANGER
 EDITOR

20. Script for movie
For the gods keep the secrets of life
hidden from humans.
Men did, however, figure out one secret.
How to use fire.
And Zeus punished them
with the worst thing he could think of.
Something so terrible,
the writer Hesiod called it the source
of all mortal suffering.
Any guess what punishment
he came up with?
Some kind of disease?
No.
- War?
- Nope.
Fire? Floods? Drought?
None of those.
For their punishment, Zeus gave them...

21. Movie - Exercise
http://www.dailymotion.com/video/x2gqiej
1) Where was this movie filmed?
2) What did the production staff have to do generate the environmento for movie
production?
3) Describe the character of the leading actress?

22. TECHNIQUES FOR VIDEO
ANIMATION
3-D FILMING
STOP MOTION
MUSIC AND ACTION

23. STOP MOTION