1. MasterCard
“Household calculator” campaign
Activity overview

2. Campaign summary

3. Unique visitors to MasterCard site
Number of unique visitors to MasterCard’s site went up by 589%.
Note: our banners did not lead to this page, this is a result of general awareness

4. MasterCard “Household calculator” widget
The widget is still downloadable from: www.mckalkulator.info

5. PDF report generated by the widget

6. MasterCard Microsite

7. MasterCard Microsite

8. MasterCard widget download page

9. Display advertising – download banners

10. Display advertising - download banners

11. Contextual advertising – Xclaim Infobox

12. PR articles

13. PR articles

14. PR articles

15. Online quiz with volim-novac.hr
We organized a quiz
regarding money
management on
www.volim-novac.hr

16. Site branding and content (articles) negotiated with
pametnakuna.hr
We developed 10 articles
on the portal, each one
being branded specially.
Also, we had a special
custom banner on the
“Home Budget” category
homepage.
Pametnakuna.hr also
hosted our “Household
budget” widget in their
“Tools” section.

17. Site branding and content (articles) negotiated with
pametnakuna.hr
All 10 articles were
related to budget
management and
education, and offered
our widget as a bonus
tool for helping your
responsible behaviour.

18. Facebook page

19. Facebook page custom tab

20. Facebook ads

21. Social media

22. Twitter mentions (free )

23. Twitter mentions (free )

24. Links to creative
• http://mckalkulator.info/
• http://www.mastercard.com/hr/personal/hr/promotions/budgetmanage
ment.html
• http://www.facebook.com/MasterCardHrvatska#!/MasterCardHrvatska?sk
=app_4949752878
• http://www.facebook.com/MasterCardHrvatska