1.
WHICH PROCESSES HELP CREATIVES TO WORK BETTER
Berlin, June, 2016
PROCESSES SHOULD SERVE CREATIVITY
IMAGE: CORBIS

2.
THE NEXT 45 MINUTES…
WHICH PROCESSES AND TOOLS CAN
WE USE TO IMPROVE AND ENHANCE
CREATIVITY AND PRODUCTIVITY?

3.
THIS IS ME, JAN!
UX DUDE
@JANKORSANKE

4.
SO,
HOW WE GONNA
DO THIS?

5.
PROCESSES TOOLS
IMAGE: IMAGNO/AUSTRIAN ARCHIVES/GETTY IMAGES

6.
DISCLAIMER:
THIS WORKS FOR US.
IT TOOK SOME ITERATIONS,
SWEAT AND TEARS.
IMAGE: LESLIE JONES COLLECTION/BOSTON PUBLIC LIBRARY:

7.
PROCESSES
IMAGE: IMAGNO/AUSTRIAN ARCHIVES/GETTY IMAGES

8.
SCHEDULING

9.
MAKER’S SCHEDULE
VS
MANAGER’S SCHEDULE
WWW.PAULGRAHAM.COM/MAKERSSCHEDULE.HTML

10.
MANAGER’S SCHEDULE
IT'S EMBODIED IN THE TRADITIONAL
APPOINTMENT BOOK.
YOU CAN BLOCK OFF SEVERAL HOURS
FOR A SINGLE TASK IF YOU NEED TO.
BUT BY DEFAULT YOU CHANGE WHAT
YOU'RE DOING EVERY HOUR.
FREE SLOT
1 HR
1 HR
1 HR
1 HR
1 HR
FREE SLOT!
YAY!!!!
1 HR
LUNCH

11.
MAKER’S SCHEDULE
THEY GENERALLY PREFER TO USE TIME
IN UNITS OF HALF A DAY AT LEAST.
YOU CAN'T WRITE OR PROGRAM WELL IN
UNITS OF AN HOUR. THAT'S BARELY
ENOUGH TIME TO GET STARTED.
4 HR
PIZZAAAAAAA
LEAVE ME
ALONE
SLOT!
4 HR
STILL LEAVE
ME ALONE
SLOT!

12.
4 HR
MAKER’S SCHEDULE
PIZZAAAAAAA
4 HR
MANAGER’S SCHEDULE
VS
FREE SLOT

13.
IMAGE: PERRY ROBERTS. TEXT-WORKS

14.
4 HR
PIZZAAAAAAA
4 HR
WHAT COULD YOU DO?
IT’S NOT US VERSUS THEM.
TALK AND (TRY) EXPLAIN THE
PROBLEM TO YOUR COLLEAGUES
BLOCK YOUR CALENDAR WITH
„PRODUCTION HOURS“.
INTRODUCE „NO MEETINGS DAYS“.
1 HR
1 HR
1 HR
1 HR
1 HR
LUNCH
1 HR
1 HR
FREE SLOT

15.
WHAT ELSE COULD YOU DO?
PLAN YOUR DAY FOR YOURSELF.
CHOOSE YOUR FAVORITE FOCUS
TECHNIQUE (POMODORO).
ALSO HELPS YOU TRACKING YOUR HOURS.
LEAVE ROOM FOR OTHERS.

16.
TEAM SIZE

17.
IMAGE: SSPL/GETTY IMAGES

18.
COMMUNICATION
CHANNELS =N*(N-1)/2

19.
COMMUNICATION CHANNELS
1 3
ICONS: CREATED BY TO UYEN - FROM NOUN PROJECT

20.
COMMUNICATION CHANNELS
6 103 15 21
ICONS: CREATED BY TO UYEN - FROM NOUN PROJECT

21.
THE NUMBER OF CHANNELS
INCREASES DRAMATICALLY WITH
THE NUMBER OF PEOPLE.
OUR BRAINS JUST CAN’T HANDLE IT.

22.
IMAGE: @CENTRIGRADEGMBH

23.
IF THE TEAM GETS TOO BIG, THE
ABILITY OF EVERYONE TO
COMMUNICATE CLEARLY WITH
EVERYONE ELSE GETS MUDDLED.

24.
AGILE FRAMEWORKS / SCRUM

25.
AGILE MEANS: „ABLE TO MOVE QUICKLY AND EASILY.“
SCRUM IS AN AGILE METHOD.

26.
PRODUCT
BACKLOG
SPRINT (2 WEEKS)
SPRINT PLANNING
SCRUM MASTER
PRODUCT OWNERTEAM
PRODUCT OWNER TEAM
RETROSPEKTIVE
SCRUM MASTER
DEMO / REVIEW
SCRUM
MASTER
STAKEHOLDERS
TEAM
PRODUCT
OWNER
DAILY STAND UP
SCRUM
MASTER
TEAM
PRODUCT
OWNER
WHAT IS SCRUM?

27.
TEAMSCRUM MASTER
WHAT IS SCRUM?

28.
THE SCRUM-
MASTER IS
YOUR BEST
BUDDY.
HE ACTS AS BUFFER BETWEEN
THE TEAM AND ANY
DISTRACTING INFLUENCES.
IMAGE: RBB/BR/MATTHIAS KOßMEHL

29.
TEAMSCRUM MASTER
BUT SCRUM HAS EVEN MORE GOOD STUFF!

30.
DEFINITION OF READY
A SET OF REQUIREMENTS
Which helps making stories ready before you sprint.
GUIDANCE
For the scrum master and product owner regarding the state of
preparedness and understanding of work in the product backlog.
STANDARDS
Set by the team which may be considered for commitment the next
Sprint Planning Meeting.

31.
DEFINITION OF DONE
A DOCUMENT
Which acts as a guidepost for quality across all the work to which a
team commits in a sprint.
EACH TEAM MEMBER
References this document at the beginning and end of their
contribution to a user story.
TREAT THE DEFINITION OF DONE
Like a set of bookends at either side of a User Story.

32.
ALL THE PLANING STUFF IN ONE BLOCK
YOU KNOW WHAT YOU HAVE TO GET DONE
SCRUM MASTER PROTECTS YOU
NEARLY TWO WEEKS OF FOCUSED WORK
ALL YOUR ASSETS SHOULD BE THERE
YOU SEE MOTIVATING RESULTS AT THE END
YOU CAN MEASURE THE OUTCOME
BENEFITS OF SCRUM:

33.
TRAIN YOUR MUSCLES

34.
CREATIVITY IS A MUSCLE
IMAGE: WWW.MOVIECRICKET.COM

35.
IMAGE: WWW.MOVIECRICKET.COM
GIVE PARTICIPANTS HOMEWORK
METHOD?
EVERYBODY IS SHOWING THEIR INSPIRATION
PREPARE SOME TRENDS
SHOW SOME ROUGH CUSTOMER JOURNEYS
MIXED IT ALL UP AND ITERATE
MAYBE SWITCH TEAMS AFTER COUPLE ROUNDS
EVERYBODY ON BOARD
OFFSITE & NO SCREENS

36.
DESIGN SPRINT

37.
IMAGE: GV.COM

38.
IMAGE: GV.COM

39.
IMAGE: GV.COM

40.
DECISIONS WERE MADE - ALL STAKEHOLDERS ON BOARD
WHY SHOULD I DO A DESIGN SPRINT?
CLEAR FOCUS ON ONE PROBLEM / EVENT
OFFSITE / NO SCREENS - NO DISTRACTION
TIGHT AGENDA & TIMEBOXING - PUSH THINGS FORWARD

41.
WORK ON YOUR FEEDBACK

42.
COMMUNICATION

43.
KNOWLEDGE IN INBOXES IS DEAD KNOWLEDGE
JEFF PATTON - USER STORY MAPPING

44.
SHARED DOCUMENTS AREN’T SHARED UNDERSTANDING
IMAGE: MASHABLE.COM/RETRONAUT/EVOLUTION-OF-BICYCLES

45.
IMAGE: SLACK.COM

46.
WORDPRESS
8TH MOST TRAFFICKED WEBSITE IN THE U.S.
EVERYONE WORKS FROM HOME
DOZENS OF IMPROVEMENTS LAUNCH TO
CUSTOMERS EVERY DAY
IMAGE: LIFEHACK.COM

47.
HOW ARE THEY WORKING?
80% OF INTERNAL COMMUNICATION
HAPPENS OVER 150 P2-THEMED SITES
25% OF PROJECTS ARE TRACKED THROUGH
PRIVATE IRC CHANNELS.
5% OF PROJECTS ARE TRACKED VIA SKYPE
OR AIM INSTANT MESSAGING.
DEADLINES ARE POSTED ON INTERNAL P2
BLOGS.
IMAGE: LIFEHACK.COM

48.
KNOWLEDGE IN INBOXES IS DEAD KNOWLEDGE
JEFF PATTON - USER STORY MAPPING

49.
IMAGE: SWIPE.DE

50.
MANAGEMENT & CULTURE

51.
IMAGE: SCOTT BERKUN

52.
WORDPRESS PUTS A LOT OF TRUST IN ITS EMPLOYEES.
EMPLOYEES ARE RESPONSIBLE FOR TESTING THE FEATURES
AND STICKING AROUND AFTER DEPLOYMENT.
AVOIDING HIERARCHY AND BUREAUCRACY, SERVICES &
MANAGEMENT ARE IN SERVICE OF THE CREATORS.
CULTURE IS KING
MANAGEMENT SERVES
LARGE TRANSPARENCY. DISCUSSIONS ABOUT BUG FIXES,
FEATURES, AND OTHER CHANGES ARE PUBLIC.

53.
TOOLS
IMAGE: IMAGNO/AUSTRIAN ARCHIVES/GETTY IMAGES

54.
SOFTWARE TOOLS

55.
WIREFRAMES DESIGN TESTING FRONTEND

56.
IMAGE: IMDB.COM

57.
WIREFRAMES DESIGN TESTING FRONTEND

58.
IDEATION TECHNIQUES

59.
IT’S EASIER TO WORK ON A PROBLEM
IF YOU HAVE WRITTEN IT DOWN.
EMPTY PAPER PROBLEM
EPP

60.
IMAGE: WWW.TANDEMSEVEN.COM/

61.
BOARDS

62.
SCHEDULED REVIEWS

63.
SUMMARY
IMAGE: PHILIPP KESTER/ULLSTEIN BILD/GETTY IMAGES

64.
START SMALL, MAYBE WITH YOU OWN CALENDAR.
SUMMARY
TAKE CARE OF YOUR TEAM SIZE.
TRY SOME STEPS IN AGILE METHODS (SCRUM).
PUT ALL PEOPLE IN A ROOM FOR 5 DAYS (SPRINT).
WORK ON YOUR FEEDBACK.
TRAIN YOUR MUSCLES.
IMPROVE YOUR COMMUNICATION.
BUILDING AN AWESOME CULTURE.

65.
ALL OF THE STUFF SOUNDS NICE, BUT WHAT REALLY
HELPS IS TO DIG DEEP AN REALLY WANT TO CHANGE
THINGS EVERYWHERE.
IMAGE: A. R. MOORE/NATIONAL GEOGRAPHIC CREATIVE/CORBIS

66.
THANK YOU!
IMAGE: IMAGE: ALBERTA PUBLIC AFFAIRS BUREAU/PROVINCIAL ARCHIVES OF ALBERTA

67.
QUESTIONS?
@JANKORSANKE