A brief introduction of our boutique consulting firm Axiom One

1. Who we are
Click through
to find out
more about What we do

2. Working for both companies and their investors
Investor
VENTURE CAPITAL PRIVATE EQUITY
Company
STARTUP MATURE COMPANY
Early stage Late stage

3. Providing a specific set of consulting services
VENTURE CAPITAL PRIVATE EQUITY
Due diligence support
Investor
Portfolio support
Exit strategy
Board memberships Valuation
Fund raising / M&A support
(incl. presentations, business plans, due diligence assistance)
Company
Strategy development
Customer / partner acquisition presentations
STARTUP MATURE COMPANY
Early stage Late stage

4. 2 seasoned professionals
Anat Naschitz Jan Schultink
healthcare technology,
consumer goods,
other sectors

5. Anat Naschitz: 13 years of healthcare experience
Focus on healthcare
Engagement Associate
Member, Associate
Associate manager Partner Managing
Intelligence LLB Attorney MBA Principal
Consultant Project Junior Partner
Corps
manager partner
85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08
Healthcare practice Healthcare
team
McKinsey & Company Axiom One

6. Anat Naschitz: both sides of the table - investor/company
McKinsey APAX
1995-2005 2002-2005
• Top management levels
Deep exposure to • Top-tier, global PE/VC
• Blue chip companies
leading • $20bn managed
• 5 of the top pharma-cos
international • 160 professionals worldwide,
• Several top-tier biotechs
organizations 25 dedicated to healthcare
• Throughout Europe, US
• M&A: strategy, execution
• Spinouts: strategy, business
• Led in-depth work on multiple
Transaction building, helped raise
deals across therapy areas
experience >$200m, helped create 2
(medical device focus)
high-profile EU biotechs
• Licensing
• R&D strategy
Diverse • Led work on Apax’ global
• Marketing and sales strategy
strategy work healthcare and Israel strategy
and execution
• 7 years of building, managing
multiple teams (combined
Management, • Worked closely with Apax’
client, McKinsey staff)
business building portfolio companies
• Spinouts: business building,
interim management

7. Anat Naschitz: broad healthcare sub-sector experience
Medical device and pharma/biotech expertise
Ophthalmology
Aesthetics/dermatology –
capital equipment, tissue
engineering
Oncology Cardiovascular,
hypertension
Orthopaedics – spine,
joints, bone disease
Pain/arthritis GI, diabetes, obesity
Imaging
Biodiagnostics

8. Jan Schultink: strategy consultant since 1992
Managing
Associate Partner
Principal
Engagement Junior
manager partner
Project
Associate manager
Consultant
INSEAD
Fellow
Research Analyst
assistant
Library
researcher
92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08
McKinsey & Company Axiom One

9. Jan Schultink: experience in a large number of sectors
Years of consulting work experience by industry sector, updated through June 2008
McKinsey - 1992-2002
Axiom - 2003-2008
Consumer 3.1 2.2 5.3
Financial services 4.0
Technology 1.0 2.8 3.8
Industry 1.0
Total 9.1 5.0 14.1*
* Excluding time studying at INSEAD

10. International experience
Anat client experience
Jan client experience
Not highlighted:
- Johannesburg
- Miami
- New Jersey
- New York
- St. Louis
- San Francisco

11. Diverse background produces unique skill mix
Background Skills acquired
Strategy consulting Analytical tools
(Project) management
Due diligence
VC/PE
Presentation design
International network
Academics
(IT, law, MBA) Corporate decision
making
Judgment
Photography/
design interest Sector expertise

12. Axiom – broad client base
Updated through June 2008, excluding many clients situations before Axiom
Beverages
Furniture
Cosmetics
Information security
Application integration
Data quality
Database ILM European private equity
Gaming Drug development (1) Israeli private equity
Homeland security Drug development (2) Bio-diagnostics Information security European VC (1)
3G-IMS telecom Cardiology devices Information security Nuclear imaging IT services European VC (2)
Data center Food, personal,
Web 2.0 Tissue engineering Cardiology imaging Israeli VC
performance home care
P2P caching Biotech discovery Mobile payments Ophthalmology Beverages Israeli conglomerate
Implantable
Business continuity System integrator Implantable GI device Diamonds Israeli incubator
obesity device
Early-stage Early-stage Developing Developing Mature
VC/PE funds
tech healthcare tech healthcare companies

13. Core of repeat business with good flow of new clients
Updated through June 2007 Month with client activity
Jan Jan Jan Jan
2004 2005 2006 2007
First client
Latest client

14. A distinctive approach
Insights: facts + experience
Flexible workplans
Long-term relationships
Professional graphics in presentations
Tailor-made approach, no standard frameworks
Senior staff does all the work, “getting it right the first time”

15. Powerful communications
Sanitized examples of presentation slides

16. Axiom One
www.axiom.co.il
10 Rosenblum Street - 227
Tel Aviv 69379
Israel
Anat Naschitz Jan Schultink
contact@naschitz.com contact@schultink.com
Telephone +972 (3) 699 6226 +972 (3) 778 4002
Fax +972 (3) 761 7011 +972 (3) 761 7011