1. PERSONAL BRAND EXPLORATION
Janet Gibson
Project & Portfolio I: Week 1
July 12, 2021

2. I am working to complete the last 2 years of my
Bachelors degree in Entertainment Business
Management. I am experienced in managing
others, interviewing, and over 15 years
experience on an Executive Administrative level.
I believe in loyality, working as a team, and
resolving issues before they arise.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Fundraising Manager
•Advertising & Promotions Manager
•Marketing Manager
Girl/Guy Next door - I am easy going by
nature and very behind the “scenes”, I believe in giving
credit to those that have worked hard, but also being
inclusive to everyone (Team)that had a hand in the
success. I believe in making a good impression and
fitting in with those I am around, not loud and showy
but rather quiet yet friendly and have found others tend
to migrate to me more so because I present facts and
will find answers to questions and believe in having
solutions for any perceived problems (Proactive).
Marketing Management for Marketing/Non Profits
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Instagram Coaches
Outreach Plan:
•Prepare plan of what I do, what I am
offering.
•Reach out using InstaGram and will
look for link to any shops to send an
email.
• Will follow up within 3 days.
PROFILE
PICTURE
Facebook
Entraprenures
page
Outreach Plan:
• Examine the comments from customers and those
considering being a customer.
• Private message, or email
• Follow up in 2-3 days.
PROFILE
PICTURE
SAFELIGHT AUTO Outreach Plan:
• Updating Resume
• Email
• Ask for a convenient time to follow up with call
person.
PROFILE
PICTURE
HUMAN RESOURCES

5. GOALS
Short Term: (Immediately After Graduation, 2024)
•Will be fully immersed in working for myself with
online business & Podcast, intend to have authored a
book on “Customer Service” for online businesses.
Mid Term: (2026)
•Intend to be stable with my business projects,
another book written and graduating with
Master’s Degree in Counseling.
Long Term: (2030)
•Will have my PhD in Counseling and be on a
success track with my business, building up my
Podcast and intend to have it on SiriusXM radio.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Digital Skills
SOFT
HARD
Novice / Adept / Expert
Copywriting Novice / Adept / Expert
Experience with Microsoft Office Novice / Adept / Expert
Experience supporting messages across
multiple communication channels
Novice / Adept / Expert
Writing and editing for Digital Projects
SOFT
HARD
Novice / Adept / Expert
Managing Freelancers Novice / Adept / Expert
Experience with Microsoft Office Novice / Adept / Expert
Ability to manage and build brand Novice / Adept / Expert

7. I help companies to improve their brand
by improving the customer experience .
PROMISE

8. CREDENTIALS
Work Experience:
•Office Manager, planned events
•Marketing Assistant, helped prepare
weekly Ad/Coupon circulars
Education:
•Entertainment Business Management,
BS, (2024)
Volunteer Experience:
•Big Brother Big Sister mentor
•PAL tutor
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Joshua Moore
Industry Experience:
• Product Marketing & Content
Manager
Education:
• Full Sail University, BS, Digital Cinematography
Leadership Experience:
• Copywriting
• Digital Marketing
Skills and Proficiencies:
• Product Marketing
• Content Strategy
• Campaign Management
Janet Gibson
Overall Online Presence:
• How many connections? 359, banner image
customized? YES, professionalism of headshot?
YES, how detailed is the profile? Profile is detailed
with education and work experience, published
articles? YES/WEBSITES, active on other social
media? YES, is their LinkedIn URL customized? NO
• Grade: Superior, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• NONE YET
Education:
• Full Sail University, BS, Entertainment Business
Management
Skills and Proficiencies:
• Supervisory Experience
• Microsoft Office skills
• Marketing Experience
Overall Online Presence:
• How many connections-NONE YET, banner image
customized-NO, professionalism of headshot-
SELFIE, how detailed is the profile-STILL
WORKING ON IT, published articles-NO, active on
other social media-YES, is their LinkedIn URL
customized?
• Grade: Poor XX out of 100

10. COMPETITION
Shanika Boyd
Noteworthy Experience:
• Multimedia Designer
• Noteworthy experience goes here
Janet Gibson
HEADSHOT HEADSHOT
Marketing Strategist &
Digital Designer
Education:
• Full Sail University, M.F.A. Media Design &
Technology
Skills and Proficiencies:
• Social Media Marketing - 65 endorsements
• Social Networking - 36 endorsements
• Google Analytics- 29 endorsements
Overall Online Presence:
• How many connections -500, banner image
customized-YES, professionalism of headshot-YES,
how detailed is the profile-EDUCATION AND WORK,
published articles?, active on other social media-YES,
is their LinkedIn URL customized?
• Grade: Superior, XX out of 100
Industry Experience:
•None yet
Education:
• Full Sail University, EBM, BS
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here

11. BRAND POSITION
For online companies who need to improve their brand reputation
through customer service, I provide solutions for improving
overall customer experience and satisfaction. I know what it takes
to keep your customer base because I am a consumer, having
spent hundreds of dollars with online shopping from small and
large companies. I know what drives the average person to shop
and why they will continue as a customer, and what it takes to
keep them as you increase your consumer base.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Content Marketing Workshop
‣ Sept. 8-10 | Harvard University
• Digital Content Next - Trade Assoc.
‣ 2022 join
• Digital Marketing Association
‣ 2022 join
Digital Marketing
• Primary Content: I will create and publish informative
articles for established online businesses. Articles on
improving and keeping their consumer base and
increasing that base.
• Primary Tools: I plan to use Facebook, Instagram and
LinkedIn; updating info at least once a week with daily
monitoring.
• Website: Once my website is up, I plan to develop
workshops online that can be purchased for companies to
use. I plan to offer the books I write on Customer Service
as well.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Perferably someone in the Marketing field, or
someone that currently has an online business.
Would like to work on establishing that within the
next month, August 2021.
Formal Education
• EBM, BS, 2024.
Technical Skills
• Digital Marketing- Big Bear, 05- 2004
• Microsoft Office - Columbus City Schools, 3-2007
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Supervising - The Ohio State University 07- 1999
• Project Lead - Columbus City Schools 07-2007
• Company Branding - JLG Enterprises 01-2021

14. Janet Gibson
You know the issue of getting and keeping loyal customers? Well, what
I do is show you how to get and keep great customers. In fact, it’s
easier than you think.
“
Picture of You
Goes Here
The Fixer

15. REFERENCES
https://www.linkedin.com/in/joshuamooretv/detail/recent-
activity/shares/
http://clayyoungent.com/advertising-effectively-in-baton-rouge/
https://www.onetonline.org/find/career?c=14&g=Go-
management/reference-manager
https://www.glassdoor.com/Job/columbus-marketing-
communications-manager-jobs-SRCH_IL.0,8_IM196_KO9,41.
https://www.linkedin.com/in/digitalmarketeranddesigner/