PERSONAL BRAND EXPLORATION
Jared Jones
Project & Portfolio I: Week 3
July 28, 2020
PERSONAL BRAND EXPLORATION
Jared Jones

Jared R Jones was born and raised
in Plainfield, NJ where he played
sports all throughout his childhood.
As a middle child of 14 he was very
competitive always in the mood for a
good matchup regardless of what
the activity was, which is where he
grew his love for sports and
debating about various topics in the
sports world. While enjoying his
employment as a security officer he
couldn’t shake his love and passion
to become a sportscaster. Jared then
decided to enroll at Full Sail
University to gain the knowledge to
IDENTITY

Potential Job Titles
• Sports Broadcaster
• Sports Analyst
• Radio Talk Show Host
PROFESSION
Sportscaster
Magician archetype - Chasing the
top sports stories with haste. I will give
you updates on your favorite athletes
and teams from all sports and answer
any questions you have.

DEMOGRAPHICS: 76.3% of Announcers are male, and 63.4% of Announcers are White
(Non-Hispanic), making that the most common race or ethnicity in the occupation. The age
average of sportscasters is 40.3, and male employees are generally 0.148 years younger
than than their female counterparts.
PSYCHOGRAPHICS: Father of 3, loves to play sports with his kids outdoors. Enjoys
engaging in a good sports debate and watching them as well. Watches sports most of
the time.
IDEAL AUDIENCE MEMBERS: Douglas Adkins, VP HR (ESPN), Eric Hutcherson Head
of HR (NBA), Kim McFadden VP HR (NFL).
Recruiters & Hiring Managers at ESPN, NFL Network and
NBA TV
TARGET AUDIENCE

GOALS
Short Term: 2021
• Graduate From Full Sail University.
• Intern at one of ESPN’s facilities.
Mid Term: 2024
• Begin a career with ESPN.
• Gain contacts throughout the sports business.
• Elevate the culture of sportscasting.
Long Term: 2040
• Brand my own Sports Debate show
• Save 2 million dollars to buy in on a percentage of a sports
franchise.
• Establish my own Athletes Agency

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Speaking 80%
Word Processing Software 65%
Time Management 40%
Public Speaking 75%
SOFTHARD
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Critical Thinking 80%
Inductive Reasoning 50%
Professional Writing 65%
Public Speaking 85%
SOFTHARD
SKILLS ANALYSIS

PROMISE
I’ve gained the skills,
knowledge and
confidence to achieve
great heights. I will give
you updates on your
faorite athletes and teams
from all sports and
answer any questions you
have. Join me in my
journey!

CREDENTIALS
Work Experience:
• 5 years as an Securitas Security Officer
• 7 years as a cook at The Cheesecake Factory
Awards:
• CPR Certification
• Sora Certification
• Verbal Judo Award
Education:
• Sports Marketing & Media, B.S.,
Full Sail University (Exp. 2020)
•

COMPETITION
Sage SteEle
Industry Experience:
• Reporting Sports Live since
1995
Education:
•Graduated from Indiana University Bloomington
in 1995 with a Bachelor of Science degree in
sports communication.
Leadership Experience:
• During her 6 years at CSN (Mid Atlantic)
2001-2007 she was a main anchor and beat
writer for the Baltimore Ravens.
Skills and Proficiencies:
• Public Speaking - 95 endorsements
• Social Media - 75 endorsements
• Microsoft Office - 4 endorsements
Jared Jones
Overall Online Presence:
• More than 500 connections, banner image
customized, professional headshot, full details
throughout profile, no articles published, active on
social media, URL customized.
• Grade: Great, 90 out of 100
Industry Experience:
• 10 year social media Sports follower
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Team Leader Trainer at Panera Bread
Skills and Proficiencies:
• Speaking - 80 endorsements
• Word processing Software - 65 endorsements
• Public Speaking - 85 endorsements
Overall Online Presence:
• 100 plus connections, amateur headshot, lack of
details throughout profile with two content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: poor, 35 out of 100

COMPETITION
Jared Jones
Industry Experience:
• 10 year social media Sports
follower
• 10 year social media Sports follower
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Team Leader Trainer at Panera Bread
Skills and Proficiencies:
• Speaking - 0 endorsements
• Word processing Software - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 100 plus connections, amateur headshot, lack
of details throughout profile with two content
pieces, no articles published, sporadically
active on personal social media accounts, URL
customized
• Grade: poor, 0 out of 100
IsaAc Mays
Industry Experience:
• Content Researcher/
Contributor
Education:
• Sophomore at the University of
South Carolina. Major is
Broadcast Journalism and minor
is Sports and Entertainment
Management.
Leadership Experience:
• Football Student Manager
Skills and Proficiencies:
• Journalism - 1 Endorsement
• Broadcast Journalism - 1 Endorsement
• Sports - 2 Endorsements
Overall Online Presence:
• Professional headshot, some details in profile few
articles published, active on social media
• Grade poor, 3 out of 100

BRAND POSITION
JARED “STAY-READY” JONES
Staying ready for anything is important. In sports the coaches
and teams that “stay-ready” are usually the ones holding up
the trophy.
Jared earned his
nickname from his
friends and family
from always
being ready

NETWORKING & MARKETING
Industry Events & Organizations
• IMMOC (I Make My Own Choices)
Non profit organization with family offering food to the homeless clothes
for children and gifts for Christmas for the unfortunate.
Digital Marketing
• LinkedIn - network with industry pros and publish monthly articles
highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase school work;

PROFESSIONAL DEVELOPMENT
Formal Education
•Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Mentor
• I would like to be mentored by a pro with building a
portfolio and website, preferably 5 or more years
experience.

Jared Jones
Broadcasting is what I do and as a graduate of Full Sail University with a bachelor's
degree in sports broadcasting. I've gained the skills, knowledge and confidence to
achieve great heights. I will give you updates on your favorite athletes and teams
from all sports and answer any questions you have. Join me in my journey!

My Site http://fsbizsite.com/jrjones2/
REFERENCES
https://www.onetonline.org/link/summary/27-3011.00#Skills
https://www.glassdoor.com/job-listing/board-operator-sports-play-by-play-
part-time-siriusxm-JV_IC1132348_KO0,44_KE45,53.htm?
jl=3522518535&utm_campaign=google_jobs_apply&utm_source=google_j
obs_apply&utm_medium=organic
https://www.linkedin.com/in/ijmays22/
https://en.wikipedia.org/wiki/Sage_Steele