1. 5 TIPS FOR
POST-HOLIDAY
SALES

2. WHY BOTHER?
1
DECREASE EXCESS INVENTORY
2
GENERATE REVENUE
3
BOOST CASH FLOW
4
CONTINUE RELATIONSHIPS WITH CUSTOMERS
ACQUIRED DURING HOLIDAY SEASON

3. HOW?
1
CREATE YOUR MARKETING PLAN NOW
2
CREATE UNIQUE OFFERS
3
SEGMENT CUSTOMERS TO ALLOW FOR UNIQUE E-MAIL OFFERS
4
DEEPLY DISCOUNT TROUBLED ITEMS
5
KEEP GUARANTEES & OUTSTANDING OFFERS IN MIND

4. CREATE YOUR MARKETING PLAN
NOW
THE HOLIDAY SEASON
CAN BE OVERWHELMING, BUT TRY NOT TO FORGET TO
PLAN FOR WHAT COMES AFTER!
KNOW YOUR AFTER CHRISTMAS GOALS
CHOOSE YOUR MARKETING VEHICLES (I.E. PAY-PER-CLICK)
INCLUDE THE NECESSARY FUNDS YOU WILL NEED IN YOUR
BUDGET

5. CREATE UNIQUE OFFERS
ALL RETAILERS WILL BE OFFERING SOMETHING. SO HOW CAN YOU STAND OUT?
A BUY-ONE, GIVE-ONE SALE
A BUY-NOW, PAY-LATER SALE
A FREE ITEM WITH PURCHASE SALE

6. SEGMENTING CUSTOMERS & UNIQUE EMAILING
BY USING TOOLS, YOU CAN DIVIDE YOUR CUSTOMERS INTO GROUPS. THIS WILL
ALLOW YOU TO KNOW WHO TO TARGET IN CERTAIN SITUATIONS.
FOR EXAMPLE…
IMAGINE AN ONLINE RETAIL STORE THAT HAS LEFTOVER
SWEATERS, BUT ONLY IN XL. BY USING A DATA TOOL,
YOU’LL BE ABLE TO FIGURE OUT WHO HAS PURCHASED XL
MERCHANDISE BEFORE, AND SEND AN E-MAIL TO ONLY
THEM.
THE GOAL HERE IS TO TARGET RELEVANT CUSTOMERS.

7. OFFER DEEP DISCOUNTS ON TROUBLED
MERCHANDISE
WHILE MAKING MONEY IS OF UTMOST IMPORTANCE IN RETAIL, SOMETIMES IT IS
NECESSARY TO SELL THINGS AT A LOSS
PERISHABLE ITEMS
• THESE CANNOT BE STORED FOR LONG. IT’S BETTER TO
LOSS THAN TO NOT SELL AT ALL.
SELL AT A
TAKE UP TOO MUCH SPACE
• SOME ITEMS SIMPLY TAKE UP TOO MUCH SPACE IN THE WAREHOUSE.
OUT WITH THE OLD & IN WITH THE NEW!
• THESE MAY BE LIKELY TO GO OUT OF FASHION OR BECOME OUTDATED
WHEN A NEWER MODEL COMES OUT.

8. GUARANTEES & OUTSTANDING OFFERS
BE CAREFUL OF PROMISES YOU’VE PREVIOUSLY MADE…
LOW PRICE GUARANTEES THAT PROMISE A REFUND TO
SHOPPERS IF THE SAME ITEM SELLS FOR LESS WITHIN 60
DAYS
HOW WILL LOW-PRICED ITEMS OR PROMOTIONS IMPACT
PRE-EXISTING LOYALTY PROMOTIONS?
FREE SHIPPING
•SELLING TROUBLED ITEMS AT A LOSS IS ONE THING. BUT PAYING FOR
THEIR SHIPPING…THAT’S A WHOLE OTHER HEADACHE

9. HOPE YOUR
HOLIDAYS WERE
GREAT!
HAPPY NEW YEAR!