Explores the toll advertising can take on society

1. Shiny Things- Flickr
Comes as Advertised?: Advertising’s Negative
Effects on Society

2. Kaboompics
People are
surrounded and
bombarded by
advertisements
on a daily basis,
through multiple
modes of media 10

3. What What- Flickr
From 2013 to 2014,
adult smartphone,
tablet and computer
use each went up at
least 5% 9

4. Flash.Pro- Flickr
Adults averaged
over 29 hours a
week watching
television and
almost 28 hours
a week on the
internet.
9

5. Alex Naanou- Flickr
77% of adults
ages 18 to 24
agree that they
check their phone
at least every 30
minutes 8

6. Nicolas Nova- Flickr
Brands create their own media 7

7. Benoit Duchatelet
Red Bull
generated 360
million views
on Youtube
through Felix
Baumgartner’s
stratos jump 12

8. Justine Warrington- Flickr
Advertising in schools:
“Approximately 200 schools
districts nationwide have
signed exclusive contracts
with soft drink companies” 3

9. Chad Horwedel- Flickr
Advertising can fly under the
radar, using product
placement in movies and
television shows 11

10. Fabio Hofnik- Flickr
With all of this exposure to advertising, through countless
techniques and forms of media, negative consequences are
inevitably reflected in society

11. Karina Lamontagne- Flickr
Increasing
sexualisation of girls
in advertising has
resulted in increased
rates of low self-
esteem and
depression, and
eating disorders 1

12. Kunsou- Flickr
This can be
attributed to the
‘sexual sell’ and
certain celebrity
endorsements 10

13. Lars Plougmann- Flickr
Children under eight
years old do not
understand the
persuasive intent of
advertising 2

14. Erica Minton- Flickr
Approximately 80% of American youth is overweight 2

15. SteFou!- Flickr
60% of
commercials
children watch are
for fast food,
candy and sugar
cereals 6

16. Nokton- Flickr
“Children who were more aware of beer advertisements held
more favorable beliefs about drinking, intended to drink more
frequently as adults” 4

17. Thomas Hawk- Flickr
Every year, teens are
exposed to 1000 to
2000 beer
commercials with the
message that ‘real
men’ drink beer 6

18. Five Starr Photos- Flickr
There are 45% more
beer ads and 27%
more hard liquor ads
in teen magazines
than there are in
adult magazines 3

19. www.david baxendale.com- Flickr
Advertisements present gambling as a skillful, easy
way of obtaining financial and social rewards 5

20. Lisa Brewster- Flickr
Advertisements
often include
cheaper offers for
repeat visits in a
short period of time,
which can lead to
gambling addiction 5

21. AntTree- Flickr
These advertisements encourage
spontaneous decisions, which can
cause significant financial losses 5

22. Neil Turner- Flickr
One must stay mindful and critical of
the advertisements they consume

23. References
Outside Sources:
1 American Psychological Association. (2007, 2, 19). Sexualization of Girls is Linked to Common Mental Health Problems in
Girls and Women--Eating Disorders, Low Self-Esteem, and Depression; An APA Task Force Reports. Retrieved from
http://www.apa.org/news/press/releases/2007/02/sexualization.aspx
2 American Psychological Association. The impact of food advertising on childhood obesity. Retrieved from
http://www.apa.org/topics/kids-media/food.aspx
3 Committee on Communications. (2006). Children, Adolescents and Advertising. American Academy of Pediatrics, 118,
2563-2565.
4 Grube, J. W. & Wallack, L. (1994) Television beer advertising and drinking knowledge, beliefs, and intentions among
schoolchildren. American Journal of Public Health, 84, 254-259.
5 Hare, S. (2013, 8, 1). Impact of Marketing, Advertising and Sponsorship on Gambling Behaviour. Retrieved from
http://www.health.govt.nz/our-work/mental-health-and-addictions/problem-gambling/research-and-
evaluation/implementation-2007-2010/impact-marketing-advertising-and-sponsorship-gambling-behaviour
6 Impact of media use on children and youth. (2003). Paediatrics & Child Health,8(5), 301–306.

24. Course Sources:
7 Campbell, C. & Marks, L. J. (2015). Good Native Advertising isn’t a secret. Business Horizons, 58, 599-606.
8 Krashinsky, S. (2015, 5, 11). Advertisers cash in on attention spans of digitally savvy Canadians. Retrieved from
http://www.theglobeandmail.com.proxy.queensu.ca/report-on-business/industry-news/marketing/microsoft-
study-looks-at-attention-span-of-digitally-savvy-canadians/article24359527/
9 Krashinsky, S. (2014, 12, 4). Four ways Canadians are consuming media differently. Retrieved from
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/four-ways-canadians-are-
consuming-media-differently/article21949630/
10 Matrix, S. (2016). Advertising Strategies. Queen’s University. Lecture.
11 Matrix, S. (2016). What is Public Relations?. Queen’s University. Lecture.
12 Toole, C. Brands as Publishers: inside the content marketing trend. Retrieved from
http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend