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Paid, Earned and Owned Media Framework

This document outlines paid, owned and earned media.

Paid is media you buy – you get total control over messaging, reach and frequency, as much as your budget allows; earned is what others say about your brand – you get no control but you can influence outcomes if you’re smart; and owned is content you create (content marketing) – you control the messaging, but not so much whether anyone reads/views it.

Paid, Earned and Owned Media Framework

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