SlideShare a Scribd company logo
1 of 18
JASMINE KAUR
What do we know about Tiffany & Co
Tiffany’s brand is worth a lot. People are willing to pay hundreds
or even thousands of dollars more for a Tiffany product than
they would for an equivalent silver product without a Tiffany
logo. Tiffany’s logo, design, and even Tiffany’s small blue box
that holds the jewelry is really what customers are paying for.
If you look at silver prices and compare them to what you buy
at Tiffany and Co., it is obvious that we pay a huge premium
for that little blue box. Tiffany became the jewelry marketing
superpower.
About TIFFANY & Co.
Charles Lewis Tiffany founded Tiffany in 1837.
• The company’s initial branding was “stationery and fancy goods
emporium.” Initially, the company sold a variety of stationery products,
under the name “Tiffany Young and Ellis”.
• Prime example of a company’s ability to effectively read the market
change based on consumer demands, and re-brand themselves to match
the demand in the market. Tiffany recognized that while their stationery
business was lucrative, it was not nearly as successful as it could be. They
looked at their value proposition, and were able to accurately interpret
their unique value to customers. They recognized that in order to reach
their full potential, they had to establish themselves as a jewelry company.
TIFFANY AND Co. PRODUCTS
• There are many segments in term to products of Tiffany & Co.
• Engagement Rings
• Watches
• Home Décor.
• Tiffany Holiday as the name sounds the first thing came in our mind that it is
something related to holidays but it is the new jewelry collection which include
different products in jewelry like bracelets, ear rings, necklaces extra.
• Jewelry Blue book.
How it become a High-End Trusted Brand
• In the 1830s Tiffany made a bold move that was unseen prior to that.
Tiffany decided to mark prices clearly on all of their goods and products.
No negotiating, no bargaining, no haggling. You would pay the price of the
product, or you would leave the store. In doing this, Tiffany insisted that
their products were of high quality. Tiffany created this value literally by
putting price tags on their items. That’s all it took for them to be a top
luxury brand.
• Tiffany broke another norm by only accepting cash payments. While many
jewelry stores accepted payment on credit, for Tiffany it was cash only.
Which was enough in making them different from others. Which attracted
all upper class customers and still now it is attracting upper class
customers.
How it become a High-End Trusted Brand
• In 1862, Tiffany was a main supplier to the Union Army. They supplied
them with flags, surgical implements, and swords. This was an excellent
marketing tactic for Tiffany, who at the time was establishing their brand
as reliable, credible, and dependable. When people saw Tiffany items used
by their government’s army, they knew that Tiffany had to be a high
quality and trusted product. This brought Tiffany customers, and helped
grow their brand.
• In 1867, Tiffany won an award for Excellence in Silverware at the
Exposition Universelle in Paris. In doing so, Tiffany was the first US firm to
ever win an award of such a nature overseas. This established Tiffany as
having a clear global presence, and furthered the branding of quality and
prestige that Tiffany had now successfully created.
Target Market of TIFFANY & Co.
• When its come to target market Tiffany has
always made sure to attract always the upper
class.
• They have enlisted Alicia Keys for its new
campaign, BELIVE IN LOVE. With this
campaign they have also targeted the young
generation the singer song which is based on
love and commitment to enhance the brand
rings and jewelry
The Brand Which is knows for its value
• By helping out the military, a famous sporting team, and even
the police – Tiffany made it known that they were a trusted
and respected vendor. Today, Tiffany has a solid presence in
the global jewelry market. They are a highly sought after
vendor all over the world.
Digital Market Strategies
Diamonds and precious jewellery aren’t something you’d buy everyday so Tiffany & Co
has answer called
“What makes love true” is a mobile app that builds a world of romance for the user-
with Tiffany right at the centre of it. Right from romantic movies and music,
inspirations for weddings and beautifully captured photographs- it has it all.
An interesting feature addition on their website (close on the heels of Valentine’s Day)
is the ‘Drop A Hint’ button and “Love Notes” that allows users to send personalized
emails to loved ones with a link to the Tiffany product they’ve been lusting after.
RING FINDER APP
Tiffany took an unprecedented step and decided that product experience need not
be confined to a physical store. Launched the engagement ring finder app in 2015.
The app provided a convenient way to choose ring styles and carat weights. It even
allowed users to take hand-selfies to virtually ‘try on’ Tiffany rings. The innovative
app was well-received by the public, the result of Tiffany’s strategies was a
whopping 20% increase in sales!
WE ARE HERE TO SOCIALIZE
• Tiffany & Co. is brand has figured out a way to embrace social media while
remaining just elite enough to come out on the other side with their well-
earned reputation intact.Across the board, Tiffany & Co. ranked highest in terms
of engagement and responsiveness within the social media sphere. These
characteristics prove extremely useful for Tiffany.
• They are frequently updating their new products on social media .Each image is
beautiful, sophisticated, and matches the aesthetic quality that the brand is known
for. There seems less of a drive to churn out content, and more of a desire to share
only that which is amazing. Amidst the cacophony of noise and voice in the social
media sphere, how Tiffany responds to online enquiries and trends could set it
apart from its competitors.
Website : http://www.tiffany.co.uk/?origref=www.google.fr
Facebook : https://www.facebook.com/Tiffany/
Instagram : https://www.instagram.com/tiffanyandco/?hl=en
Youtube : https://www.youtube.com/user/OfficialTiffanyAndCo
Twitter : https://twitter.com/TiffanyAndCo
INTERNET PEOPLE LOVE THEM !!!!
The Tiffany Blue Box since the very beginning has enthralled everybody. It was Charles
Lewis Tiffany who mandated that the coveted boxes could only be acquired with a Tiffany
purchase. As reported by the New York Sun in 1906, "Tiffany has one thing in stock that
you cannot buy of him for as much money as you may offer, he will only give it to you
when you will purchase something. And that is one of his boxes.” Glimpsed on a busy
street or resting in the palm of a hand, Tiffany Blue Boxes make hearts beat faster, and
epitomize Tiffany’s great heritage of elegance, exclusivity and flawless craftsmanship.
DNA OF TIFFANY & CO
DNA OF TIFFANY & CO.
The Publication of the “Blue Book” Tiffany
catalog in 1845, they continued to use its
catalog as part of its advertising strategy.
To Charm Millennial
• High-earning but not-yet-rich millennial - with annual salaries
of $100,000-$250,000 - are spending more on brands that
offer them a more contemporary look or on jewelry made by
niche designer.
• In order to charm Millennial The company has launched new
silver products priced below $500 under its “Return to
Tiffany” and “Infinity” collections, and aggressively marketed
its iconic diamond engagement rings in the “Tiffany setting” -
a 130-year-old design, where a diamond is secured by a set of
prongs. And it continues to have considerable pull in the
luxury jewelry market with annual sales of more than $4
billion.
Tiffany & Co. around the world
• From Hong Kong to Sydney, Rome to Shanghai, New
York to London, Tiffany can be found in the most
important cities on earth.
• The Ambience of store all around the world maintain
the same interior with the shades of turquoise.
• Which makes it a luxury traditional brand which
maintains it tradition but accept the changes with
the time and keep a pace with growing world.
• https://www.youtube.com/user/OfficialTiffany
AndCo

More Related Content

What's hot

MarwaAlSaudi_Cartier_LuxuryBrandManagement_FinalProject.pptx
MarwaAlSaudi_Cartier_LuxuryBrandManagement_FinalProject.pptxMarwaAlSaudi_Cartier_LuxuryBrandManagement_FinalProject.pptx
MarwaAlSaudi_Cartier_LuxuryBrandManagement_FinalProject.pptxMarwaElHefnawi
 
Tanishq Brand Management
Tanishq Brand ManagementTanishq Brand Management
Tanishq Brand Managementangeleyes_tiya
 
Tiffany Strategy Presentation
Tiffany Strategy PresentationTiffany Strategy Presentation
Tiffany Strategy Presentationcaamch2
 
Tanishq Marketing Strategies
Tanishq Marketing StrategiesTanishq Marketing Strategies
Tanishq Marketing StrategiesAvani Chhajlani
 
Case Study on Tanshiq
Case Study on Tanshiq Case Study on Tanshiq
Case Study on Tanshiq Janki Parihar
 
Copy of tanishq presentation
Copy of tanishq presentationCopy of tanishq presentation
Copy of tanishq presentationkadavadkar
 
Tiffany & Co. Social Media
Tiffany & Co. Social MediaTiffany & Co. Social Media
Tiffany & Co. Social MediaHolly Swenson
 
Hermes 's maketing strategy
Hermes 's maketing strategyHermes 's maketing strategy
Hermes 's maketing strategyHuyen Trang
 
Zara Brand Audit Final Presentation
Zara Brand Audit Final PresentationZara Brand Audit Final Presentation
Zara Brand Audit Final PresentationCarolyn Khoo
 
Louis Vuitton Business Model Evolution
Louis Vuitton Business Model Evolution Louis Vuitton Business Model Evolution
Louis Vuitton Business Model Evolution Alar Kolk
 
Tiffany & Co. Marketing Campaign
Tiffany & Co. Marketing CampaignTiffany & Co. Marketing Campaign
Tiffany & Co. Marketing CampaignJennifer Murdix
 
Luxury Brand D & G - Samta Khinda
Luxury Brand D & G - Samta KhindaLuxury Brand D & G - Samta Khinda
Luxury Brand D & G - Samta Khindasamtakhinda
 

What's hot (20)

Versace
VersaceVersace
Versace
 
MarwaAlSaudi_Cartier_LuxuryBrandManagement_FinalProject.pptx
MarwaAlSaudi_Cartier_LuxuryBrandManagement_FinalProject.pptxMarwaAlSaudi_Cartier_LuxuryBrandManagement_FinalProject.pptx
MarwaAlSaudi_Cartier_LuxuryBrandManagement_FinalProject.pptx
 
Cartier
CartierCartier
Cartier
 
Tiffany & Co
Tiffany & CoTiffany & Co
Tiffany & Co
 
A Presentation on Cartier
A Presentation on CartierA Presentation on Cartier
A Presentation on Cartier
 
Tanishq Brand Management
Tanishq Brand ManagementTanishq Brand Management
Tanishq Brand Management
 
Tiffany Strategy Presentation
Tiffany Strategy PresentationTiffany Strategy Presentation
Tiffany Strategy Presentation
 
Tanishq Marketing Strategies
Tanishq Marketing StrategiesTanishq Marketing Strategies
Tanishq Marketing Strategies
 
Cartier
CartierCartier
Cartier
 
Case Study on Tanshiq
Case Study on Tanshiq Case Study on Tanshiq
Case Study on Tanshiq
 
Copy of tanishq presentation
Copy of tanishq presentationCopy of tanishq presentation
Copy of tanishq presentation
 
Tiffany & Co. Social Media
Tiffany & Co. Social MediaTiffany & Co. Social Media
Tiffany & Co. Social Media
 
Hermes - Brand Analysis
Hermes - Brand AnalysisHermes - Brand Analysis
Hermes - Brand Analysis
 
Cartier
CartierCartier
Cartier
 
Hermes 's maketing strategy
Hermes 's maketing strategyHermes 's maketing strategy
Hermes 's maketing strategy
 
Gucci - Digital Audit
Gucci - Digital Audit Gucci - Digital Audit
Gucci - Digital Audit
 
Zara Brand Audit Final Presentation
Zara Brand Audit Final PresentationZara Brand Audit Final Presentation
Zara Brand Audit Final Presentation
 
Louis Vuitton Business Model Evolution
Louis Vuitton Business Model Evolution Louis Vuitton Business Model Evolution
Louis Vuitton Business Model Evolution
 
Tiffany & Co. Marketing Campaign
Tiffany & Co. Marketing CampaignTiffany & Co. Marketing Campaign
Tiffany & Co. Marketing Campaign
 
Luxury Brand D & G - Samta Khinda
Luxury Brand D & G - Samta KhindaLuxury Brand D & G - Samta Khinda
Luxury Brand D & G - Samta Khinda
 

Similar to Tiffany

8koLFY3TRPGS86PyESiz_MKTG372_TiffanyCoPresentation
8koLFY3TRPGS86PyESiz_MKTG372_TiffanyCoPresentation8koLFY3TRPGS86PyESiz_MKTG372_TiffanyCoPresentation
8koLFY3TRPGS86PyESiz_MKTG372_TiffanyCoPresentationSabrina Marie Anderson
 
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...MME 4.5 / Music 4.5 / 2Pears
 
brand ambassador for tiffany-Beyonce
brand ambassador for tiffany-Beyoncebrand ambassador for tiffany-Beyonce
brand ambassador for tiffany-BeyonceShreya Jain
 
SCM-Blue Nile and diamond retailing
 SCM-Blue Nile and diamond retailing SCM-Blue Nile and diamond retailing
SCM-Blue Nile and diamond retailingIrfan Mehdi khan
 
Lee Brand analyses presentation
Lee Brand analyses presentationLee Brand analyses presentation
Lee Brand analyses presentationHimel Hawlader
 
Tiffany & co
Tiffany & coTiffany & co
Tiffany & coAlintion
 
How To Write A Science Research Paper For Kids
How To Write A Science Research Paper For KidsHow To Write A Science Research Paper For Kids
How To Write A Science Research Paper For KidsSheila Brooks
 
Fabulous Fashion Marketing Tips
Fabulous Fashion Marketing TipsFabulous Fashion Marketing Tips
Fabulous Fashion Marketing Tipsinvitereferral
 
2. Research.pptx
2. Research.pptx2. Research.pptx
2. Research.pptxOliviaDay7
 
Retail Marketing 2017 - Fion Tin, PANDORA
Retail Marketing 2017 - Fion Tin, PANDORARetail Marketing 2017 - Fion Tin, PANDORA
Retail Marketing 2017 - Fion Tin, PANDORASanna Lun
 
Taylor Swift Eyewear Presentation
Taylor Swift Eyewear PresentationTaylor Swift Eyewear Presentation
Taylor Swift Eyewear PresentationJonathan Levine
 
Discount Tiffany And Co Jewellery,Cheap Tiffanys Silver Jewellery UK On Sale
Discount Tiffany And Co Jewellery,Cheap Tiffanys Silver Jewellery UK On SaleDiscount Tiffany And Co Jewellery,Cheap Tiffanys Silver Jewellery UK On Sale
Discount Tiffany And Co Jewellery,Cheap Tiffanys Silver Jewellery UK On SaleUniv of Berkeley
 

Similar to Tiffany (20)

Final presentation
Final presentationFinal presentation
Final presentation
 
Tiffany
TiffanyTiffany
Tiffany
 
8koLFY3TRPGS86PyESiz_MKTG372_TiffanyCoPresentation
8koLFY3TRPGS86PyESiz_MKTG372_TiffanyCoPresentation8koLFY3TRPGS86PyESiz_MKTG372_TiffanyCoPresentation
8koLFY3TRPGS86PyESiz_MKTG372_TiffanyCoPresentation
 
Tiffany & Co
Tiffany & CoTiffany & Co
Tiffany & Co
 
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...
 
brand ambassador for tiffany-Beyonce
brand ambassador for tiffany-Beyoncebrand ambassador for tiffany-Beyonce
brand ambassador for tiffany-Beyonce
 
SCM-Blue Nile and diamond retailing
 SCM-Blue Nile and diamond retailing SCM-Blue Nile and diamond retailing
SCM-Blue Nile and diamond retailing
 
Lee Brand analyses presentation
Lee Brand analyses presentationLee Brand analyses presentation
Lee Brand analyses presentation
 
Tiffany & co
Tiffany & coTiffany & co
Tiffany & co
 
How To Write A Science Research Paper For Kids
How To Write A Science Research Paper For KidsHow To Write A Science Research Paper For Kids
How To Write A Science Research Paper For Kids
 
Mkt121 project
Mkt121 projectMkt121 project
Mkt121 project
 
The Giving Keys: Integrated Marketing Plan
The Giving Keys: Integrated Marketing Plan The Giving Keys: Integrated Marketing Plan
The Giving Keys: Integrated Marketing Plan
 
Fabulous Fashion Marketing Tips
Fabulous Fashion Marketing TipsFabulous Fashion Marketing Tips
Fabulous Fashion Marketing Tips
 
Free people project
Free people projectFree people project
Free people project
 
2. Research.pptx
2. Research.pptx2. Research.pptx
2. Research.pptx
 
Retail Marketing 2017 - Fion Tin, PANDORA
Retail Marketing 2017 - Fion Tin, PANDORARetail Marketing 2017 - Fion Tin, PANDORA
Retail Marketing 2017 - Fion Tin, PANDORA
 
Taylor Swift Eyewear Presentation
Taylor Swift Eyewear PresentationTaylor Swift Eyewear Presentation
Taylor Swift Eyewear Presentation
 
Innocent Awards Smaller
Innocent Awards SmallerInnocent Awards Smaller
Innocent Awards Smaller
 
Blue Nile & Diamond Retailing
Blue Nile & Diamond RetailingBlue Nile & Diamond Retailing
Blue Nile & Diamond Retailing
 
Discount Tiffany And Co Jewellery,Cheap Tiffanys Silver Jewellery UK On Sale
Discount Tiffany And Co Jewellery,Cheap Tiffanys Silver Jewellery UK On SaleDiscount Tiffany And Co Jewellery,Cheap Tiffanys Silver Jewellery UK On Sale
Discount Tiffany And Co Jewellery,Cheap Tiffanys Silver Jewellery UK On Sale
 

Recently uploaded

A TO Z INDIA Monthly Magazine - MAY 2024
A TO Z INDIA Monthly Magazine - MAY 2024A TO Z INDIA Monthly Magazine - MAY 2024
A TO Z INDIA Monthly Magazine - MAY 2024Indira Srivatsa
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhisoniya singh
 
Dubai Call Girls O528786472 Call Girls Dubai OL
Dubai Call Girls O528786472 Call Girls Dubai OLDubai Call Girls O528786472 Call Girls Dubai OL
Dubai Call Girls O528786472 Call Girls Dubai OLhf8803863
 
Call Girls in Chandigarh Annaya❤️🍑 9115573837 👄🫦Independent Escort Service Ch...
Call Girls in Chandigarh Annaya❤️🍑 9115573837 👄🫦Independent Escort Service Ch...Call Girls in Chandigarh Annaya❤️🍑 9115573837 👄🫦Independent Escort Service Ch...
Call Girls in Chandigarh Annaya❤️🍑 9115573837 👄🫦Independent Escort Service Ch...Niamh verma
 
"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptx"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptxsadiisadiimano
 
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...Apsara Of India
 
Mumbai Call Girls Andheri East WhatsApp 9167673311 💞 Full Night Enjoy Pooja M...
Mumbai Call Girls Andheri East WhatsApp 9167673311 💞 Full Night Enjoy Pooja M...Mumbai Call Girls Andheri East WhatsApp 9167673311 💞 Full Night Enjoy Pooja M...
Mumbai Call Girls Andheri East WhatsApp 9167673311 💞 Full Night Enjoy Pooja M...Pooja Nehwal
 
New Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
New Call Girls In Panipat 08168329307 Shamli Israna Escorts ServiceNew Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
New Call Girls In Panipat 08168329307 Shamli Israna Escorts ServiceApsara Of India
 
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199012 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199012 ☎️ Hard And Sexy Vip Call꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199012 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199012 ☎️ Hard And Sexy Vip CallMs Riya
 
9892124323 - Book Call Girls in Andheri and escort services 9892124323
9892124323 - Book Call Girls in Andheri and escort services 98921243239892124323 - Book Call Girls in Andheri and escort services 9892124323
9892124323 - Book Call Girls in Andheri and escort services 9892124323Pooja Nehwal
 
💕COD Call Girls In Kurukshetra 08168329307 Pehowa Escort Service
💕COD Call Girls In Kurukshetra 08168329307 Pehowa Escort Service💕COD Call Girls In Kurukshetra 08168329307 Pehowa Escort Service
💕COD Call Girls In Kurukshetra 08168329307 Pehowa Escort ServiceApsara Of India
 
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your Doorstep
Call girls in Vashi Services :  9167673311 Free Delivery 24x7 at Your DoorstepCall girls in Vashi Services :  9167673311 Free Delivery 24x7 at Your Doorstep
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your DoorstepPooja Nehwal
 
Call Girls in Sarita Vihar__ 8448079011 Escort Service in Delhi
Call Girls in Sarita Vihar__ 8448079011 Escort Service in DelhiCall Girls in Sarita Vihar__ 8448079011 Escort Service in Delhi
Call Girls in Sarita Vihar__ 8448079011 Escort Service in DelhiRaviSingh594208
 
Hi Profile Escorts In Udaipur 09602870969 Call Girls in Sobaghpura Bhopalpura
Hi Profile Escorts In Udaipur 09602870969 Call Girls in Sobaghpura BhopalpuraHi Profile Escorts In Udaipur 09602870969 Call Girls in Sobaghpura Bhopalpura
Hi Profile Escorts In Udaipur 09602870969 Call Girls in Sobaghpura BhopalpuraApsara Of India
 
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat EscortsCall Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat EscortsApsara Of India
 
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️soniya singh
 
💗📲09602870969💕-Royal Escorts in Udaipur Call Girls Service Udaipole-Fateh Sag...
💗📲09602870969💕-Royal Escorts in Udaipur Call Girls Service Udaipole-Fateh Sag...💗📲09602870969💕-Royal Escorts in Udaipur Call Girls Service Udaipole-Fateh Sag...
💗📲09602870969💕-Royal Escorts in Udaipur Call Girls Service Udaipole-Fateh Sag...Apsara Of India
 
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...hf8803863
 

Recently uploaded (20)

A TO Z INDIA Monthly Magazine - MAY 2024
A TO Z INDIA Monthly Magazine - MAY 2024A TO Z INDIA Monthly Magazine - MAY 2024
A TO Z INDIA Monthly Magazine - MAY 2024
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Bhikaji Cama Palace | Delhi
 
Dubai Call Girls O528786472 Call Girls Dubai OL
Dubai Call Girls O528786472 Call Girls Dubai OLDubai Call Girls O528786472 Call Girls Dubai OL
Dubai Call Girls O528786472 Call Girls Dubai OL
 
Siegfried Hottelmann: An Opportunistic Migrant, Part 1
Siegfried Hottelmann: An Opportunistic Migrant, Part 1Siegfried Hottelmann: An Opportunistic Migrant, Part 1
Siegfried Hottelmann: An Opportunistic Migrant, Part 1
 
Call Girls in Chandigarh Annaya❤️🍑 9115573837 👄🫦Independent Escort Service Ch...
Call Girls in Chandigarh Annaya❤️🍑 9115573837 👄🫦Independent Escort Service Ch...Call Girls in Chandigarh Annaya❤️🍑 9115573837 👄🫦Independent Escort Service Ch...
Call Girls in Chandigarh Annaya❤️🍑 9115573837 👄🫦Independent Escort Service Ch...
 
"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptx"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptx
 
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
 
Mumbai Call Girls Andheri East WhatsApp 9167673311 💞 Full Night Enjoy Pooja M...
Mumbai Call Girls Andheri East WhatsApp 9167673311 💞 Full Night Enjoy Pooja M...Mumbai Call Girls Andheri East WhatsApp 9167673311 💞 Full Night Enjoy Pooja M...
Mumbai Call Girls Andheri East WhatsApp 9167673311 💞 Full Night Enjoy Pooja M...
 
New Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
New Call Girls In Panipat 08168329307 Shamli Israna Escorts ServiceNew Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
New Call Girls In Panipat 08168329307 Shamli Israna Escorts Service
 
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199012 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199012 ☎️ Hard And Sexy Vip Call꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199012 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199012 ☎️ Hard And Sexy Vip Call
 
9892124323 - Book Call Girls in Andheri and escort services 9892124323
9892124323 - Book Call Girls in Andheri and escort services 98921243239892124323 - Book Call Girls in Andheri and escort services 9892124323
9892124323 - Book Call Girls in Andheri and escort services 9892124323
 
💕COD Call Girls In Kurukshetra 08168329307 Pehowa Escort Service
💕COD Call Girls In Kurukshetra 08168329307 Pehowa Escort Service💕COD Call Girls In Kurukshetra 08168329307 Pehowa Escort Service
💕COD Call Girls In Kurukshetra 08168329307 Pehowa Escort Service
 
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your Doorstep
Call girls in Vashi Services :  9167673311 Free Delivery 24x7 at Your DoorstepCall girls in Vashi Services :  9167673311 Free Delivery 24x7 at Your Doorstep
Call girls in Vashi Services : 9167673311 Free Delivery 24x7 at Your Doorstep
 
Call Girls in Sarita Vihar__ 8448079011 Escort Service in Delhi
Call Girls in Sarita Vihar__ 8448079011 Escort Service in DelhiCall Girls in Sarita Vihar__ 8448079011 Escort Service in Delhi
Call Girls in Sarita Vihar__ 8448079011 Escort Service in Delhi
 
Hi Profile Escorts In Udaipur 09602870969 Call Girls in Sobaghpura Bhopalpura
Hi Profile Escorts In Udaipur 09602870969 Call Girls in Sobaghpura BhopalpuraHi Profile Escorts In Udaipur 09602870969 Call Girls in Sobaghpura Bhopalpura
Hi Profile Escorts In Udaipur 09602870969 Call Girls in Sobaghpura Bhopalpura
 
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat EscortsCall Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
Call Girls In Panipat 08860008073 ✨Top Call Girl Service Panipat Escorts
 
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
Call Girls in civil lines Delhi 8264348440 ✅ call girls ❤️
 
💗📲09602870969💕-Royal Escorts in Udaipur Call Girls Service Udaipole-Fateh Sag...
💗📲09602870969💕-Royal Escorts in Udaipur Call Girls Service Udaipole-Fateh Sag...💗📲09602870969💕-Royal Escorts in Udaipur Call Girls Service Udaipole-Fateh Sag...
💗📲09602870969💕-Royal Escorts in Udaipur Call Girls Service Udaipole-Fateh Sag...
 
Rohini Sector 24 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 24 Call Girls Delhi 9999965857 @Sabina Saikh No AdvanceRohini Sector 24 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 24 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
 
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
Jumeirah Call Girls Dubai Concupis O528786472 Dubai Call Girls In Bur Dubai N...
 

Tiffany

  • 2. What do we know about Tiffany & Co Tiffany’s brand is worth a lot. People are willing to pay hundreds or even thousands of dollars more for a Tiffany product than they would for an equivalent silver product without a Tiffany logo. Tiffany’s logo, design, and even Tiffany’s small blue box that holds the jewelry is really what customers are paying for. If you look at silver prices and compare them to what you buy at Tiffany and Co., it is obvious that we pay a huge premium for that little blue box. Tiffany became the jewelry marketing superpower.
  • 3. About TIFFANY & Co. Charles Lewis Tiffany founded Tiffany in 1837. • The company’s initial branding was “stationery and fancy goods emporium.” Initially, the company sold a variety of stationery products, under the name “Tiffany Young and Ellis”. • Prime example of a company’s ability to effectively read the market change based on consumer demands, and re-brand themselves to match the demand in the market. Tiffany recognized that while their stationery business was lucrative, it was not nearly as successful as it could be. They looked at their value proposition, and were able to accurately interpret their unique value to customers. They recognized that in order to reach their full potential, they had to establish themselves as a jewelry company.
  • 4. TIFFANY AND Co. PRODUCTS • There are many segments in term to products of Tiffany & Co. • Engagement Rings • Watches • Home Décor. • Tiffany Holiday as the name sounds the first thing came in our mind that it is something related to holidays but it is the new jewelry collection which include different products in jewelry like bracelets, ear rings, necklaces extra. • Jewelry Blue book.
  • 5. How it become a High-End Trusted Brand • In the 1830s Tiffany made a bold move that was unseen prior to that. Tiffany decided to mark prices clearly on all of their goods and products. No negotiating, no bargaining, no haggling. You would pay the price of the product, or you would leave the store. In doing this, Tiffany insisted that their products were of high quality. Tiffany created this value literally by putting price tags on their items. That’s all it took for them to be a top luxury brand. • Tiffany broke another norm by only accepting cash payments. While many jewelry stores accepted payment on credit, for Tiffany it was cash only. Which was enough in making them different from others. Which attracted all upper class customers and still now it is attracting upper class customers.
  • 6. How it become a High-End Trusted Brand • In 1862, Tiffany was a main supplier to the Union Army. They supplied them with flags, surgical implements, and swords. This was an excellent marketing tactic for Tiffany, who at the time was establishing their brand as reliable, credible, and dependable. When people saw Tiffany items used by their government’s army, they knew that Tiffany had to be a high quality and trusted product. This brought Tiffany customers, and helped grow their brand. • In 1867, Tiffany won an award for Excellence in Silverware at the Exposition Universelle in Paris. In doing so, Tiffany was the first US firm to ever win an award of such a nature overseas. This established Tiffany as having a clear global presence, and furthered the branding of quality and prestige that Tiffany had now successfully created.
  • 7. Target Market of TIFFANY & Co. • When its come to target market Tiffany has always made sure to attract always the upper class. • They have enlisted Alicia Keys for its new campaign, BELIVE IN LOVE. With this campaign they have also targeted the young generation the singer song which is based on love and commitment to enhance the brand rings and jewelry
  • 8. The Brand Which is knows for its value • By helping out the military, a famous sporting team, and even the police – Tiffany made it known that they were a trusted and respected vendor. Today, Tiffany has a solid presence in the global jewelry market. They are a highly sought after vendor all over the world.
  • 9. Digital Market Strategies Diamonds and precious jewellery aren’t something you’d buy everyday so Tiffany & Co has answer called “What makes love true” is a mobile app that builds a world of romance for the user- with Tiffany right at the centre of it. Right from romantic movies and music, inspirations for weddings and beautifully captured photographs- it has it all. An interesting feature addition on their website (close on the heels of Valentine’s Day) is the ‘Drop A Hint’ button and “Love Notes” that allows users to send personalized emails to loved ones with a link to the Tiffany product they’ve been lusting after.
  • 10. RING FINDER APP Tiffany took an unprecedented step and decided that product experience need not be confined to a physical store. Launched the engagement ring finder app in 2015. The app provided a convenient way to choose ring styles and carat weights. It even allowed users to take hand-selfies to virtually ‘try on’ Tiffany rings. The innovative app was well-received by the public, the result of Tiffany’s strategies was a whopping 20% increase in sales!
  • 11. WE ARE HERE TO SOCIALIZE • Tiffany & Co. is brand has figured out a way to embrace social media while remaining just elite enough to come out on the other side with their well- earned reputation intact.Across the board, Tiffany & Co. ranked highest in terms of engagement and responsiveness within the social media sphere. These characteristics prove extremely useful for Tiffany. • They are frequently updating their new products on social media .Each image is beautiful, sophisticated, and matches the aesthetic quality that the brand is known for. There seems less of a drive to churn out content, and more of a desire to share only that which is amazing. Amidst the cacophony of noise and voice in the social media sphere, how Tiffany responds to online enquiries and trends could set it apart from its competitors. Website : http://www.tiffany.co.uk/?origref=www.google.fr Facebook : https://www.facebook.com/Tiffany/ Instagram : https://www.instagram.com/tiffanyandco/?hl=en Youtube : https://www.youtube.com/user/OfficialTiffanyAndCo Twitter : https://twitter.com/TiffanyAndCo
  • 12. INTERNET PEOPLE LOVE THEM !!!!
  • 13. The Tiffany Blue Box since the very beginning has enthralled everybody. It was Charles Lewis Tiffany who mandated that the coveted boxes could only be acquired with a Tiffany purchase. As reported by the New York Sun in 1906, "Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer, he will only give it to you when you will purchase something. And that is one of his boxes.” Glimpsed on a busy street or resting in the palm of a hand, Tiffany Blue Boxes make hearts beat faster, and epitomize Tiffany’s great heritage of elegance, exclusivity and flawless craftsmanship. DNA OF TIFFANY & CO
  • 14. DNA OF TIFFANY & CO. The Publication of the “Blue Book” Tiffany catalog in 1845, they continued to use its catalog as part of its advertising strategy.
  • 15. To Charm Millennial • High-earning but not-yet-rich millennial - with annual salaries of $100,000-$250,000 - are spending more on brands that offer them a more contemporary look or on jewelry made by niche designer. • In order to charm Millennial The company has launched new silver products priced below $500 under its “Return to Tiffany” and “Infinity” collections, and aggressively marketed its iconic diamond engagement rings in the “Tiffany setting” - a 130-year-old design, where a diamond is secured by a set of prongs. And it continues to have considerable pull in the luxury jewelry market with annual sales of more than $4 billion.
  • 16. Tiffany & Co. around the world • From Hong Kong to Sydney, Rome to Shanghai, New York to London, Tiffany can be found in the most important cities on earth. • The Ambience of store all around the world maintain the same interior with the shades of turquoise. • Which makes it a luxury traditional brand which maintains it tradition but accept the changes with the time and keep a pace with growing world.
  • 17.