Website's are a living, breathing extension of your brand. Most commonly it's the first place a person will be introduced to your brand. Developing smarter inbound marketing strategies that are backed by sound, honest approaches for search engine optimization (SEO), and search engine marketing (SEM) can lead to not only more traffic, but the right traffic. Presentation was delivered to the American Marketing Association as a deeper dive into strategies and tactics that can supercharge a website and its inbound traffic over time.