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Conversation Research Institute Overview

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A brief overview of the Conversation Research Institute and how mining online conversations for consumer insight can help your business and marketing decisions.

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Conversation Research Institute Overview

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  2. 2. 2 About Us T h e w o r l d ’ s l a r g e s t f o c u s g r o u p . CRI uses a scientific approach to understanding online consumer conversations, rooted in Aristotlean logic and driven by open-minded curiosity. Our methodology is not to prove or disprove one assumption or another, but to present data in an unbiased fashion, complete with context, to enable our clients and customers to make confident decisions. C o n v e r s a t i o n R e s e a r c h UNDERSTANDYOURAUDIENCE
  3. 3. 3 Analysis and Reporting Services S M B A N A LY S I S A N D R E P O R T I N G D I R E C T- T O - B R A N D C U S T O M R E P O R T I N G A G E N C Y R E S E A R C H S E R V I C E S UNDERSTANDYOURAUDIENCE S e r v i c e s Ta i l o r e d f o r Yo u r B u s i n e s s
  4. 4. 4 Common Service Packages CRI’s small and mid-sized social listening reports give businesses access to monthly brand health reports that cover online conversations around the brand or the brand’s designated search term. No more time investment in learning software, setting up searches or guess work. For an additional charge, CRI’s analysts will add a top-sheet insights report to highlight what we see as potential areas of success or concern with recommendations on how to address for your consideration. S M B C O N V E R S A T I O N R E P O R T S A mid-level dive beyond awareness into product name awareness and usage, product identifier usage, sentiment drivers and more. This report is best used to establish a deep understanding of brand identity and market sentiment with key indicators of how to build or modify marketing efforts to establish or enhance engagement. T H E C O N V E R S A T I O N R E P O R T P L U S A mid-level dive beyond awareness into product name awareness and usage, product identifier usage, sentiment drivers and more. This report is best used to establish a deep understanding of brand identity and market sentiment with key indicators of how to build or modify marketing efforts to establish or enhance engagement. T H E C O N V E R S A T I O N R E P O R T E S S E N T I A L S A deep-dive into brand name awareness and usage, product identifier usage, buyer behavioral indicators and more. The report is best used to establish a deep understanding of brand identity and market sentiment and competitive comparison and analysis with key indicators of how to build or modify marketing efforts to establish or enhance engagement. T H E C O N V E R S A T I O N R E P O R T P R E M I U M UNDERSTANDYOURAUDIENCE
  5. 5. 5 L O C A T I O N 1415 Bardstown Rd., Suite 3 Louisville, KY 40214 C O N T A C T U S 1-800-490-5912 info@conversationresearchinstitute.com

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