PERSONAL BRAND EXPLORATION
Jason Rosario
Project & Portfolio I: Week 1
June 5, 2022

Through my successful team building skills and
effective leadership, my goal is create a working
environment where associates pride themselves
on work. My goal is to work in the sports field to
differentiate myself from competitors and build a
successful sports management company.
IDENTITY

PROFESSION
Potential Job Titles:
• Sports Statistician
• Sports Management
• Sports Radio
Guy Next Door - My skill set allows
me to connect with any member of
my team and get every individual to
work on pride vs pay. We all wear
jerseys with our name on it, it is our
job to represent that name to the
best of our ability.
Statistician/Management for Sports Marketing & Media
Picture Relevant
to Your Industry
Goes Here

TARGET AUDIENCE
Carrie Matson
Outreach Plan:
• Complete professional bio on LinkedIn and also build a
professional resume.
• I will try to use social media as my first source and
email will be last.
• I will contact through social media by July 1, 2022 and
follow up bi-weekly.
PROFILE
PICTURE Disney Chief Marketing
Director
DJ Van Hameren
Outreach Plan:
• Complete professional bio on LinkedIn and also build a
professional resume.
• I will try to use social media as my first source and
email will be last.
• I will contact through social media by July 1, 2022 and
follow up bi-weekly.
PROFILE
PICTURE Nike - Chief Marketing
Director
Tim Ellis
Outreach Plan:
• Complete professional bio on LinkedIn and also build a
professional resume.
• I will try to use social media as my first source and
email will be last.
• I will contact through social media by July 1, 2022 and
follow up bi-weekly.
PROFILE
PICTURE NFL Chief Marketing Director

GOALS
Short Term: (Immediately After Graduation, 2023)
• Find any job in sports marketing & media.
‣ Keep track of applications submitted and
interviews logged. All jobs that have received
interviews, will be logged and follow up as
needed.
Mid Term: (2025)
• Progress to upper management in new field and create
own website.
‣ Keep track of accomplishments from beginning of
job hiring process and work to build online presence
with own website. Will check SEO weekly to ensure
ratings are improving and also meet with
management in workplace about progress and steps
needed to move up.
Long Term: (2028)
• Own Sports Marketing & Media Company.
‣ With a website already in a successful stage,
establish a team online to reach out to sports fans
and athletes to make sports talk unique.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Automotive Technician
SOFT
HARD
Adept
Payroll & Hiring Expert
Management Expert
Team Building Expert
Marketing Experience
SOFT
HARD
Novice
Word/Excel/Google Docs Adept
Expert
Flexible and Team Player Expert
Organization/Time Management

Bring a unique touch to the sports marketing
industry by making it relatable and
enjoyable.
PROMISE

CREDENTIALS
Work Experience:
• Automotive General Manager
• Automotive Service Area Director (14
Stores
Education:
• Sports Marketing & Media, B.S., Full Sail University (2021-2023)
Awards:
• ASE Automotive Certification
• Service Manager & Store of the Year
Awards
• Won Chantilly Youth Association Tackle
Football Championship for 90lb division.
Undefeated record.

COMPETITION
Ryan Haas
Industry Experience:
• Sports Marketing Manager
Education:
• University of Kansas
Leadership Experience:
• Managing Partner
• Sales Manager
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Jason Rosario
Overall Online Presence:
• 513 connections, banner image not customized
Headshot is normal photo, profile is not that detailed, no
published articles and not active on other social media
and LinkedIn URL not customized
• Grade: Average, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Automotive Management
Education:
• Full Sail University
• NOVA Community College
Leadership Experience:
• General Manager
• Service Manager & Area Director
Skills and Proficiencies:
• Team Building- 4 endorsements
• Customer Service- 5 endorsements
• Inventory Management- 5 endorsements
Overall Online Presence:
• 175 connections, banner image not customized, no
headshot, profile not that detailed, no published articles,
have Facebook and Twitter but not active and LinkedIn
URL not customized
• Grade: Average, 40 out of 100

COMPETITION
Fabrizzio J. Famularo
Noteworthy Experience:
• Racer Driver
• Track Manager
Jason Rosario
HEADSHOT HEADSHOT
Industry Experience:
• Racing
Education:
• Full Sail University
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• 68 connections, banner image is customized,
professional headshot, profile detaile is decent, no
published articles, not active on other social media and
LinkedIn URL is customized
• Grade: Above Average, 60 out of 100
Industry Experience:
• Automotive Management
Education:
• Full Sail University
• NOVA Community College
Leadership Experience:
• General Manager
• Service Manager & Area Director
Skills and Proficiencies:
• Team Building- 4 endorsements
• Customer Service- 5 endorsements
• Inventory Management- 5 endorsements
Overall Online Presence:
• 175 connections, banner image not customized, no
headshot, profile not that detailed, no published articles,
have Facebook and Twitter but not active and LinkedIn
URL not customized
• Grade: Average, 40 out of 100

BRAND POSITION
For fans that are in search of a new voice in
sports and companies looking for a unique view
on sports, I will provide a different tone and
leadership skill in the industry. I will set myself
apart because I connect with both client and
customer on a personal level to ensure
satisfaction is executed properly.
“J MONEY”

NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Marketing Association
‣ October 26-28 2022 | Charlotte, NC
• DECA
‣ February 1 - 5 2023 | Orlando, FL
• Buff & Sports Marketing (Eventbrite)
‣ June 10, 2022 | Washington, DC
Digital Marketing
• Primary Content: I will begin by publishing content to fans
and have a new voice with their favorite sports teams.
• Primary Tools: I will use both LinkedIn and Facebook as my
outlet and I will publish monthly. This will be used in Microsoft
word format.
• Website: I will use this as a tool to continue to build the
strength of my profile and enhance SEO for my content.

PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out marketing specialist mentors in my
current job and online, for sports marketing experience.
These individuals should be exposed to sports and
marketing daily. Establish partnership by October 2022.
Formal Education
• Full Sail - Sports Marketing & Media (Completion date
August 2023).
Technical Skills
• Marketing skills with Full Sail (August 2023)
• Media with Full Sail (August 2023)
Soft Skills
• Sharpen skills with Microsoft Word,Power Point & Excel
with current job in automotive management.
• Attend LinkedIn course for Word/Excel & Power point
(November 2022)
• Attend LinkedIn course for social media skills (October
2022)

Jason Rosario
You know why employees leave jobs? People work for people, and what I
do is build a team of associates
that have the same belief and pride in their work as I do. In fact, I have a
proven track record of successful culture and team building that I would love
to apply for your company.
Picture of You
Goes Here

REFERENCES
Dragomir, Miruna (May 5,2022). Sports Marketing: Here’s
Everything You Need to Know from the Best Experts in the
Field. https://planable.io/blog/sports-marketing/
https://www.linkedin.com/feed/
https://www.onetonline.org/
https://www.eventbrite.com/d/dc--washington/sports-marketing/
https://www.deca.org/high-school-programs/high-school-
educational-conferences/sports-entertainment-marketing-
conference/
http://www.sportmarketingassociation.com/
https://www.glassdoor.com/Job/centreville-statistician-jobs-
SRCH_IL.0,11_IC1130352_KO12,24.htm?context=Jobs&click
Source=searchBox
https://www.ziprecruiter.com/candidate/search?radius=5000&s
earch=sports+media&location=Centreville%2C+VA
https://jobs.disneycareers.com/job/-/-
/391/30084485696?utm_source=ziprecruiter&ss=paid&p_uid=I
B7Mx9DtvW&cid=20716&p_sid=WtS-
D9b&utm_campaign=dmed_fy22&utm_medium=jobad&utm_c
ontent=pj_board&dclid=CjkKEQjwy_aUBhDjgIzUh-
7v7coBEiQAJU6QN95ODSr78T0CAHu1nAdEwyoKw3Dc25Pj
4ijykyu6yFrw_wcB