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Seo Marketing Plan Ppt
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Seo Marketing Plan Ppt
- 1. SEARCH ENGINE Optimization and Marketing Plans
- 3. What is SEO ( Search Engine Optimization) ? Key Term The ability to properly utilize the CORRECT methods to improve the volume and QUALITY of traffic to a website via ORGANIC search results
- 4. Where are the Organic Results? Pay Per Click Pay Per Click
- 5. Industry Research – Who gets the clicks? Organic Clicks vs Paid Clicks
- 6. Industry Research: Failure to use Search Engines Properly
- 7. SEO Process Step 1 : Discuss Business objectives. Step 2 : Conduct initial keyword analysis. Step 3 : Identify the keyword/landing page combinations. Step 4 : Interim Client Approval for Keyword/Landing Pages. Step 5 : Baseline Ranking & Traffic reports. Step 6 : On-site & Off-site optimization. Step 7 : Detailed Recommendation documents. Step 8 : Implementation. Step 9 : Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.
- 9. Industry Research: Different forms of SEM
- 12. SEM- ROI Analysis What’s the goal worth?? Products: 25% of all leads convert on an average $1000 a year in sales, the value of a lead is 0.25x$1000=$250 If your goal is exposure and, for example, 1% of viewers convert to customers at an average $1000 a year then the value is .01x$1000=$10/person viewing each online ad or link.
- 15. Thank You All Pro Networks, Inc A division of IMAGE Worldwide, Inc www.allpronetworks.com