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Dumela - Molweni
2018
Welcome
Good
morning
Sawubona
Goeie More
Lothjani
Thobela
Avuxeni
Matsheloni Avhudi
Molweni
How Brands in Africa Grow?
Google’s mission:
Organize the world’s information and
make it universally accessible and useful.
Top African Tech Innovations
Africa: 2 Economies + Demography Dividend + Class + Urbanisation
Mobile is driving internet growth
27.8M internet users 7.2M potential internet users 55M population
26M
Smartphones
90%Android
7%iOS
66%
Mobile internet
usage
It’s possible to be super successful in Africa1
Brand Love Revenue
$
Love and Money2
Local is Lekker: The power of localisation3
It’s possible to be incredibly sophisticated4
The Consumer Decides5
Top 5 reasons startups fail
1. No Market - Consumer Need (41%)
2. Ran Out Of Cash (29%)
3. Not The Right Team (23%)
4. Pricing / cost Issues (18%)
5. Poor Marketing (14%)
The Product is Hero6
The Product is Hero6
We do not sell a product, we sell a solution7
Visibility Availability
Refresh
Always Visible & Available & Refresh8
Content
Connected
Always
Best Value
Reward
Loyalty
Easy To
Use &
Access
Social
Upliftment
CARES9
Access
Do Good: Serve the user honorably at a profit10
Entrepreneurship
Startups
Diversity &
Inclusion
Digital Skills
Art Science&
11
Creativity pushes and bends constraints12
Promise and Delivery13
Promise Delivery
ENKOSI

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Mzamo Masito - How Brands Grow