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RESTAURANT OF THE FUTURE- VR/AR and dining experience

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RESTAURANT OF THE FUTURE BY JAVIER LASA CODEMOTION ROME 2019-
How inmersive technologies VR AR will shape future restaurant expriences

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RESTAURANT OF THE FUTURE- VR/AR and dining experience

  1. 1. Restaurant of the Future Javier Lasa, B-Lab Gastronomic Rome | March 22 – March 23, 2019
  2. 2. 01 { HI, WE ARE B-LAB GASTRONOMIC }
  3. 3. L A B B-LAB GASTRONOMIC GASTRO SHOW Inmersive restaurant Smart Restaurant User data profiling B-Lab ROBOTICS Collaborative robotics in restaurants B-Lab FOOD IN MOTION Mobility and Food delivery WHAT WE DO Proyect Future concept Proyect Proyect B-LAB connects different restaurant customer touch points such as smart dining room, bartender robots, interactive screens, using technologies such as: data analytics, AI, video mapping, sensors IOT, mixed reality VR/AR into a unified multilingual platform. Creating user data profiles for a real time decision making in a restaurant business.
  4. 4. L A B B-LAB GASTRONOMIC Socio Fundador BESO SITGES BESO FORMENTERA BESO TULUM (MX) BESO IBIZA BASUKI BILBAO BERRIA BCN BILBAO BERRIA BIO GRUPO BESO - BILBAO BERRIA MAIN LOCATIONS IÑAKI LASA RAFA VIAR 1,2M Customers /yearI 11 Locations I 3countries WHO WE ARE Grupo Beso Bilbao Berria JAVIER LASA Our goal at B-LAB is to set a Tech free innovative platform for restaurants to manage immersive customer experiences such as smart dining rooms connecting digital devices to physical things.
  5. 5. 02 { INMERSIVE RESTAURANT }
  6. 6. VR INDIVIDUAL CAPSULE LOCATION: BESO BEACH IBIZA DATE AUGUST 2018 • VR viewers (HMD) for individual immersive experiences synchronized. • 360 video production • Surround sound system • Wind generator • Heat generator • Sensors with Odor injection system to reinforce sensations • Haptic floor (Vibration) synchronized with events (flying, scuba diving) HOW IDEA STARTED
  7. 7. L A B B-LAB GASTRONOMIC
  8. 8. “The more expensive restaurant experience in the world” Sublimotion -Ibiza 1.665€ each OUR COMPETENCE
  9. 9. 1.665€ each But…WILL YOU PAY? 80 Square meters space with 7metres height 10 people staff 1000 Customers a year
  10. 10. CÓMO LO VAMOS A HACER: 10 OUR SOLUTION: GASTRO SHOW
  11. 11. CÓMO LO VAMOS A HACER: INMERSIVE RESTAURANT 11 GASTRO-SHOW merges gastronomy and entertainment throughout a new immersive smart dining room concept where customers and technology interact with an open smart connected ecosystem into a fully digitalized experience. We enter full of the concept of intelligent eaters and immersive experiences, mixed reality VR / AR, IOT sensors (smells, movement), video mapping, artificial intelligence. Only digital experience, based on content narrative, gastronomy and technology Managed by restaurant staff waiters Content managed by marketing staff From 4 to 20 customers on each room At a cost of 50€ incremental over standard dinners (average 100€)
  12. 12. 12 TECHNOLOGY Video 360 Projection 4KUHD on walls Syncornishez Odor sensors cold vaporing IP Cameras for user profiling Age/gender number of customers IA for differentiating people standing by eating, emotions and polarity Haptic seat with motion bas on sound bass Table with capacitate sensors that allow user interactivity • RDIF readings antennas for labels to identify objects, bottles • 3d menu selection and AR experience
  13. 13. L A B B-LAB GASTRONOMIC EXPERIENTIAL RESTAURANT Inmersive experience
  14. 14. L A B B-LAB GASTRONOMIC WE CAN TRAVEL Video 4 walls ultra HD 4K
  15. 15. L A B B-LAB GASTRONOMIC BE ON A DJ MUSIC
  16. 16. L A B B-LAB GASTRONOMIC INTERACTIVE TABLE
  17. 17. L A B B-LAB GASTRONOMIC
  18. 18. L A B B-LAB GASTRONOMIC 3D/AR MENU SELECTION
  19. 19. L A B B-LAB GASTRONOMIC Y compartirla en la mesa en tiempo realHacer una fotografía de grupo IMAGE SHARING ON TABLE
  20. 20. L A B B-LAB GASTRONOMIC RDFI TAGS POR PRODUCT PLACEMENT O JET RECOGNITION FOR BRANDED CONTENT Ver video Restaurante Inmersivo PRODUCT PLACEMENT
  21. 21. L A B B-LAB GASTRONOMIC CUSTOMER SATISFACTION
  22. 22. L A B B-LAB GASTRONOMIC IA IDENTIFING PATTERNS Video 4 walls ultra HD 4K DATA PROFILING Gender Age Number of customers Activity: Eating Standing Sentiment analysis and emotions
  23. 23. L A B B-LAB GASTRONOMIC Instalación real (prueba de concepto)
  24. 24. L A B B-LAB GASTRONOMIC Spain is one of the leading countries in gastronomy worldwide both creative and business, the only country that has 10 locations in the list of the 100 best restaurants in the world. On the other hand, the football league and Spanish football clubs lead the top positions worldwide (UEFA) being a world reference for sport. Spain is a world leader in two aspects Gastronomy and Football. Introducing GASTRO-SPORT that unites SPORT JOURNALISM and GASTRONOMY through a new concept of immersive dining rooms that, through immersive video technology, extended reality VR / AR, IOT sensors together with data and journalistic content in real time, offers us a innovative experience. PROPOSAL
  25. 25. L A B B-LAB GASTRONOMIC Proyección video 360 en paredes Superficie interactiva Ver Video Comedor experiencial Deportivo-Futbol SPORT EVENT CONCEPT
  26. 26. L A B B-LAB GASTRONOMIC Juegos interactivo gol INTERACTIVE GAMES Ver Video Comedor experiencial Deportivo-Futbol
  27. 27. L A B B-LAB GASTRONOMIC
  28. 28. L A B B-LAB GASTRONOMIC THREE TYPES OF EXPLOITATION 1-Tour club museum clients as an additional VIP activity to customers of the tour of the museum with a capacity of 25 customers in each pass. (6 daily passes of 35 minutes) 2-VIP Dining Room -The day of the MATCH the room becomes an exclusive dining room for 10- 12 diners (sponsored experience) (1 weekly pass 90 minutes) 3-Creation of contents for distribution of Club channels : the room becomes a TV set for recording interviews with sports players or for debates with sports journalists. These contents will be broadcasted through the channels of the club TYPES OF EXPLOITATION
  29. 29. L A B B-LAB GASTRONOMIC • Objective to make up for the lack of premises with wine and beer tasting professionals. • Room with projection walls • A bar and living room for 25 people (30 METROS2) • The bar is interactive • Personal Needs: A waiter serves the tasting and manages the projection. • Experience time 20-30 minutes WINE TASTING EXPERIENCE
  30. 30. 03 TECHNOLOGY AND PLATFORM
  31. 31. L A B B-LAB GASTRONOMIC PLATFORM OF EXPERIENCES UPDATING CONTENT ON THE PLATFORM A content management account will be created on the platform and a real- time content update test will be performed. Several rooms are managed from the same platform. MULTI-LANGUAGE PLATFORM The platform allows multi language content management REMOTE ROOM CONTROL The control of the room is done by the restaurant staff using a mobile device that accesses the sequences (two devices are provided for the room) 31 The business model of B LAB GATRONOMIC is B2B based on the sale of access to the experience management platform and the configuration of technological innovation projects to professionals in the hotel and restaurant industry (it is a B2B model). PROFESSIONAL USER: With the data obtained from the interaction of customers and staff of our premises we can propose to other restaurants and hotel groups the implementation of proven turnkey solutions. (A) INNOVATION PROJECTS SERVICE (B) PLATFORM LICENSING
  32. 32. TECHNOLOGY SOFTWARE • The client software that controls the table and projectors is developed in Unity3D • The client software in mobile device that controls the content (selection, reproduction, etc.) is developed in Angular • The server software that manages and orchestrates the reproduction of the content is developed in Node.js CONNECTIVITY: • The connection between the server and the clients is made through WebSockets. • The connection between the server and the smell device and LED lighting is made through serial port (usb) • Connecting stations and projectors via fiber optics over long distances
  33. 33. L A B B-LAB GASTRONOMIC B-LAB PLATFORM
  34. 34. L A B B-LAB GASTRONOMIC B-LAB PLATFORM
  35. 35. L A B B-LAB GASTRONOMIC B-LAB B-LAB PLATFORM
  36. 36. 04 B-LAB ROBOTICS
  37. 37. L A B B-LAB GASTRONOMIC B-Lab Robotics B-LAB ROBOTICS wants to revolutionize the restaurant and prepared kitchen industry with innovative robots and artificial intelligence solutions. B-LAB ROBOTICS has been created with the mission of promoting Artificial Intelligence IA to help chefs and bartenders cook and serve accurately and consistently, increasing productivity in restaurants, reducing costs and increasing revenues while improving the user experience. B-LAB ROBOTICS is made up of experts restaurant business, industrial robotics and technological innovation. 37
  38. 38. L A B B-LAB GASTRONOMIC Robot Betty Function: pastry robot Location : beso Sitges marzo 2019 Robot Beto Función: robot Relaciones públicas Ubicación: Beso Ibiza/Tulum2019 Brazo Humanoide Función: Barman/chef/cortador de jamón- Fase piloto TIPOS DE ROBOTS 38Partner Tecnológico
  39. 39. L A B B-LAB GASTRONOMIC Integrate a robotic experience to the customers of the restaurant Sitges with the objectives of: ● Customer interaction ● Increase the sale of desserts ● Replicate the product in other restaurants BETY_PASTRY ROBOT Altura: 1,65 metros ● Está pensado para interactuar con el público: ○ Por voz ○ Por su pantalla táctil de 17 pulgadas ● Cuenta con lectores de barra, QR, RFID y reconocimiento facial ● Programación: ○ Autorecorridos ○ Localización de puntos locales como salida, recepción, aseo… ○ Envío de alertas por SMS o Email ○ Reconocimiento de proximidad ○ Compras integradas e impresión de tickets
  40. 40. L A B B-LAB GASTRONOMIC ROBOT BETO ROBOT BETO Communication and MKT function First robot in the world with work permit (consulate Mexico)
  41. 41. FOOD IN MOTION 05
  42. 42. L A B B-LAB GASTRONOMIC B-Lab is currently in negotiations with the company EVision AUTOMOTIVE, which specialises in electric mobility. The innovation proposed by B-Lab FOOD IN MOTION is perhaps the most complete as it operates from different points of view. VEHICLE: Nothing to do with a Food Truck or a custom caravan. It would be a small bus with its own innovations (electric, lighter in weight than the competition, total adaptability in terms of charging system, better range of autonomy, driving assistance systems, maintenance software, and even autonomous driving technology). ROBOTICS: Possibility of installing a Robot Waiter or Cook (or both). BUSINESS AND DIGITALIZATION MODELS: The idea is to use Digitization and IoT to enable other functionalities and/or additional business models for B-Lab customers, for example: Marketing (Proximity Marketing, Branded Content, Inbound Marketing). Customer acquisition (off-line through the vehicle in order to subsequently build customer loyalty and even generate online sales). Sensory (for example, with a view to monitoring air quality in order to sell this information to the Administration). FOOD IN MOTION Partner Tecnológico
  43. 43. L A B B-LAB GASTRONOMIC B_LAB Gastronomic AWARDS AND RECOGNITIONS Winner Melia challenge 2018 2018 Finalist Hip 2019 Most innovatvie project 2019 43
  44. 44. THANK YOU Contact: lasa.javier@gmail.com

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