pr project and case study

1. Leader-Jayesh patole
Priyanka Naykode
Aditya Patil (15)
Priyanka Mahimkar
Pooja Tatkare (25)
Deepak Singh (28)
Prashant Jadhav

3. Role of PR in journalism

4. 


Journalism and PR might be seen as two sides
of the same coin.
One side has news it wants to get out and the
other side needs to news cover.
It can be symbiotic relationship.

5. 


PR accomplishes his work by sending press
release to news paper, magazines and web
journalists.
PR maintain relationship with top journalist
and the media agencies.
They invite freelance journalist and
photographers as they make a good cover
story.

6. 
Advertising is a form of communication for
marketing and used to encourage an
audience to continue to make some new
actions.

7. 



Top management is increasingly recognizing
corporate reputation as an important asset.
An organization has and its turning to public
relations counselors to manage this asset.
Simultaneously, Public Relation is achieving
unprecedented attention for the essential role it
plays in marketing.
Public Relation is being increasing considered a
vital component for building brand
value, maintaining brand vitality, and establishing
brand credibility.

8. 


Just over a third of all brand managers
believe that public relations is very
important and its return on the marketing
money spend followed closely by
advertising, sales, promotion and new
media which ranked 32%, 30% and 28%
respectively.
PR finds a cost efficient way to reach target
markets for the products and services
provided by the company.
PR uses technology to facilate person to
person direct target individuals.

9. 



PR is responsible to bring in sponsors for the
event and manage the whole funding.
PR releases press content for the
newspapers, magazines, brochure's, pamphle
ts, etc.,
PR makes sure that positive word of mouth is
being spread in the public about the event
PR is responsible to deal any negative rumors
which could dampen the image and brand
value of the event.

10. 


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PR arranges sponsor for the event
PR using media tries to increases curiosity
about the event
PR is responsible to increases and maintain
the hype of the award function
When the award function is to be telecasted
the PR person creates many rumors and
stories related about the event to get
maximum trp.

11. PR co-ordinates between competent authorities
in water management at different levels and
issues early warnings to the areas which are
suspected to have a draught kin the coming
future
 PR has to make long-term drought management
strategies and establish the institutional capacity
to access the frequency, severity and localization
of draughts and also access the various effects
on crops, livestock, the environment and specific
drought impacts on populations.


12. 
Due to the complexity of draught varaability
and geographical conditions, PR has to work
on different parameters that can be compared
when sufficient data is available.

13. PR handles the situation & arranges help
needed to that place.
 PR approaches Police, Hospitals &
Ambulances.
 PR provide the first hand help to the spot
like-Local people.
 He studies the case & then gives the
information to railway officials & media.


14. The information provided by
the PR
The route of the train.
 Time of the accident .
 About the accident spot.
 About the nearest Railway station.
 Distance between highway & accident spot.
 Total number of passanger.
 The number of people died & injured.


15. PR gives the information about the help
provided to the victims.
 The reason for the accident.
 Precautions taken after the accident.


16. 
KARANJADI RAILWAY ACCIDENT
2620 MANGLORE-LTT(MUMBAI)
MATSYAGANDHA EXPRESS.

17. The actual senario

18. 
PRO-VAISHALI PATANGE

STATION MASTER-J.D MINA

STATION SENIOR STAFF-PRAKASH KHADE

19. Accident occurred at 6.00 am between
Karanjadi & Veer station near Roha in Raigad
district in maharashtra.
 As said by PR 200 k.m from mumbai after the
engine hit to boulders that had fallen on the
track due to mudslide due to heavy rains in
the area.
 8 coaches detrailed including to
compartments & engine &7 bogie unaffected


20. 14 people were killed & 62 were injured
 The injured were rushed to the Hospitals in
Mahad & Roha.
 Condition of the driver & asst.driver was to be
very serious.
 After Laluprasad Yadav accepted the post of
Railway minister it was the first accident in
India.
 Railway minister announced 1 lakh to the
family of person died in the accident Rs.5000
To 15,000 to the injured.


21. 

We visited the accident spot & tried to take
information from the station master of
Karanjadi which was on duty at the time of
accident Mr.J.D mina.
But he did not entertain & did not give any
information.

22. But Mr.Prakash Khade Sr.staff of konkan
railway,working at karanjadi station from last
12 years,helped out to gave us proper
information.
 As per Mr.Prakash Khade:
 On 17th july2004 The train was from
Manglore To L.T.T (kurla, mumbai) accident
was happened on 6.00 am.
 The accident spot was from 2-3 K.M of
karanjadi railway station.


23. In this accident 11 peoples were died on the
spot & 40-50 peoples were injured & 5
peoples died later in Mahad civil Hospital
which was 11 km far from accident spot.
 The first hand help was provided by the local
residency peoples near the accident spot.
 The measures taken after the accident the
cutting of ages of mountain which poses
dangerous.
 The cause of accident is still “unknown”


24. THANK YOU