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Coworking and corporates - The next step in the New World of Work

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Presentation given by Rosa Gompers, from the Community Office, at the Coworking Europe 2017 conference, in Dublin. It's about innovation, engagement, culture.

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Coworking and corporates - The next step in the New World of Work

  1. 1. @Rosan Gompers - The Community Office // Coworking Conference Europe Dublin November 2017
  2. 2. WHY CORPORATES EMBRACE COWORKING CORPORATES & COWORKING next step in new ways of working – facing the new era // CORPORATE COWORKING APPROACHES WHAT YOU CAN OFFER
  3. 3. WHY CORPORATES EMBRACE COWORKING the cultural perspective
  4. 4. 1. INNOVATION // become a future proof company 2. ENGAGEMENT // boost the company culture 3. REBRANDING // become an attractive brand (again)
  5. 5. Process gets in the way of progress versus Scarcity is the mother of invention 1. INNOVATION // become a future proof company Cost of failure versus Return on failure
  6. 6. Autonomy is the keystone of coworking leading to higher engagement & productivity 2. ENGAGEMENT // boost the company culture 70% more happy & healthy in coworking spaces
  7. 7. “Autonomy is not the rugged, go-it-alone, rely-on-nobody individualism of the American cowboy. It means acting with choice – which means we can be both autonomous and happily interdependent with others.”[Daniel Pink – Drive]
  8. 8. Employer branding 1. REBRANDING // become an attractive brand (again) The future of work is collaborative & creative knowledge work
  9. 9. Source: Oscar Berg
  10. 10. DIVERSE CORPORATE COWORKING MODELS
  11. 11. Activity based working + // NEW WAYS OF WORKING @the office New workformats & workstyles Live // work // meet Outside in Space design
  12. 12. WORKHUBS @NOORDHOFF UITGEVERS
  13. 13. Clear vision & story LESSONS Concept linked to strategy Smart design (design follows behaviour)
  14. 14. Starting a coworking space in the office // OPEN SPACES Open to start-ups // freelancers etc. Innovation Sharing m2
  15. 15. CORPORATE COWORKING @RABOBANK
  16. 16. ACCELERATOR PROGRAMS @ZORG & ZEKERHEID
  17. 17. Integration & community building LESSONS Innovation program or challenge Proposition matching your goals and target groups
  18. 18. Add on to the office // MEMBERSHIP of a coworking space Inspiration & innovation Less traveling, practical reasons Flexible capacity
  19. 19. BLEND OF START-UPS & CORPORATES @B.AMSTERDAM
  20. 20. Hiring an office instead of coworking LESSONS Detached from the company
  21. 21. WHAT YOU CAN OFFER CORPORATES
  22. 22. SO…. OFFERING SPACE &
  23. 23. & …..CREATIVE ENVIRONMENT CREATIVE THINKING WAYS OF WORKING / WORKMETHODS CULTURE & MINDSET SKILLS OF THE FUTURE COWORKING MODEL A RESET BUTTON …..
  24. 24. UNPACK THE POTENTIAL IDENTITY & PURPOSE EXPERTISE SHOW DON’T TELL DESIGN THINKING HOSPITALITY
  25. 25. YOUR NEXT STEP IN NEW WAYS OF WORKING // THE COWORKING GRID©
  26. 26. The Coworking Grid© // How to align the design of your space with your goals & use your m2 smart vision wished for culture/scene identity target groups organisational model ways of working & collaboration employee or member experience location design workspaces & places facilities
  27. 27. THE COWORKING GRID©
  28. 28. THE COWORKING GRID©
  29. 29. CORPORATES & COWORKING Next step // fusion of worlds www.thecommunityoffice.com

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