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How to Tell a Story Visually (Litchfield)

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How to Tell a Story Visually (Litchfield)

  1. 1. How to Tell a Story Visually Jed Findlay
  2. 2. How to tell a story visually• Knowing your audience• Determining the message• Deciding on a form• Pre, Production and Post• Technical tips
  3. 3. Audience• WHO – Who are they? What do we know about them? What do we want them to think and do?
  4. 4. Audience• HOW DO I APPLY THIS – Length of film - Age appropriate language – pacing – style – delivery – music – form – colors
  5. 5. Determining the Message• What is the purpose?• What are the outcomes / call to action?• What will the audience think, know, feel, and do as a result?
  6. 6. Choosing a Form• Documentary• Short Film• Abstract
  7. 7. Documentary• Narrator• Interviews• What is your role as the filmmaker?• Watch
  8. 8. Short Film• Script• Characters• Watch
  9. 9. Abstract• Music video• Art piece• Watch
  10. 10. PRE-PRODUCTION• Write out a script!!! – Regardless of form• Scout locations – Audio concerns
  11. 11. PRE-PRODUCTION• Check equipment – Charge batteries• Make a checklist – Equipment – Script
  12. 12. PRODUCTION• Be thorough – Re-shoot if you are unsure• Remember Message and Audience
  13. 13. PRODUCTION• Be aware of AUDIO!!!!!!!!• Be aware of BACKGROUND!!!!!!!!
  14. 14. PRODUCTION• PROTECT YOUR FOOTAGE!!!!
  15. 15. POST-PRODUCTION• Transfer the footage – Immediately back it up on a separate drive – Steps are different for each editing software – Label folders appropriately
  16. 16. POST-PRODUCTION• SAVE SAVE SAVE• Edit a rough cut – Don’t sweat the details yet – Find the entire story
  17. 17. POST-PRODUCTION• Watch your audio levels• Balance music and natural sounds• Color time your shots• Watch – re-watch.. And watch again
  18. 18. POST-PRODUCTION• Export a full HD version• Export more compressed versions for uploading• SAVE SAVE SAVE
  19. 19. Technical Tips
  20. 20. Shoot a variety of shots • Wide – Establish the events • Medium – More engaging • Close up – Show the details
  21. 21. Wide Shot • Establish the event
  22. 22. Medium Shot • Engage the viewer in the event
  23. 23. Close-Up Shot • Show the details
  24. 24. Camera Placement • Medium shot
  25. 25. Camera Placement • Close-Up shot
  26. 26. Get at the Eye level of subjects • Viewer identifies with subject through eye level • Often Youth are shot from Adult perspective • Use angles appropriately
  27. 27. Get at the Eye level of subjects
  28. 28. Youth Eye Level
  29. 29. Composition • Compose each shot vs
  30. 30. Composition • Story within composition
  31. 31. Composition • Leading looks
  32. 32. Composition • Leading looks
  33. 33. Composition • Leading looks
  34. 34. Composition • Leading looks
  35. 35. Composition • Leading looks
  36. 36. Shot composition• Framing Lead space
  37. 37. Shot composition• Framing Lead space
  38. 38. Shot composition• Framing Lead space
  39. 39. Composition• Framing Head room
  40. 40. Composition• Framing Head room
  41. 41. Composition• Framing Head room
  42. 42. Be in front of the action • Shoot faces, not the backs of heads • Only use if you are emphasizing what is ahead of the subject
  43. 43. Lighting • Make sure the lighting is balanced • Use reflectors or white boards • Use lights
  44. 44. Lighting vs Too hot Balanced
  45. 45. Background • Background should not distract from the subject • Too bright • Moving images • Distracting people (picking nose)
  46. 46. Background vs Bad Bad
  47. 47. Background vs Bad Good
  48. 48. Zoom• Use the zoom appropriately – don’t over-use• A zoom is done for a shot – not because of distance
  49. 49. Use a Tripod • Purchase a tripod • It should be a choice between hand held or tripod
  50. 50. Summary• Find out who the Audience is• Determine your message• Decide on a form• Pre, Production and Post
  51. 51. Questions Jed Findlay jfindlay@iastate.edu

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