Social media influencers are the best (and most google-friendly) way to spread content. Brandon from Wallaroo media explains a process used to build top-notch content and populate it through influential channels to those who want to see it.

1. Building your brand through
social media, content, & PR

2. knowledge graph
“We’re still in the early stages. We’re still at 1% of
where we should be.” - Google CEO Larry Page
http://moz.com/blog/101-google-answer-boxes-a-journey-i
What if Google enters your niche...?

3. flights

4. hotels

5. weather

6. link building is dead

7. just kidding!
follow these guys for that:
follow these guys for that:

8. Future of search...
Trust
Authority
Community
Loyalty

9. integrate social/pr/content

10. use Facebook to find your
demo
http://moz.com/blog/keyword-level-demographics

11. where does your demo
hangout?

12. who does your demo follow?

13. what does your demo & their
influencers share?

14. twitter search
(find what the influencers share)
(find what the influencers share)

15. create Content
target the influencers!
target the influencers!
Video, interactive, infographic,
slide deck, blog post, meme,
picture, etc.

16. content examples
beautiful & awesome is good
beautiful & awesome is good

17. this to that
so is simple & useful!
so is simple & useful!

18. thistothat metrics
pretty good numbers!
pretty good numbers!

19. blogger outreach

20. Journalist directories
HARO
Flacklist
Muck Rack
PReacher.zazzlemedia.co.uk
Technorati blog directory

21. Google Plus & linkedin
communities are powerful!
communities are powerful!

22. paid social amplification
Facebook Ads
Reddit
StumbleUpon
Outbrain
Taboola
Zemanta

23. share/repurpose

24. increase revenues & get
money

25. thank you
Brandon Doyle
WallarooMedia.com
brandon@wallaroomedia.com