Jeff SanGeorge and BrianHitney's presentation on iPhone, iPad and Window Mobile 7 App development and marketing. This was presented on 10-01-10 at Converge South.

1. Developing Apps for iPhone, iPad,and Windows Mobile 7 Presented by Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com Twitter: @bhitney, Blog: http://www.structuretoobig.com Jeff SanGeorge, Connect Marketing & Design www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com

2. What Makes an App Cool? What makes it successful, profitable?

3. 1 on 4 adults in the U.S. use apps

4. Games are the Most Popular Apps

6. “Feel” and user experience

7. Ease of Use

8. Allows you to enjoy my favorite activities anywhere you may be

9. Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.

11. Examples of Successful Apps Angry Birds- top iOS app right now!

12. Examples of Successful Apps Red Laser – “ Accurate iPhone Barcode Scanner app” Checks all nearby stores for price of the same item

13. Examples of Successful Apps Star Walk – “interactive astronomy guide” Used Augmented reality

14. Examples of Successful Apps Shazam“the amazing music discovery engine.” Finds artist and title of songs, as well as lyrics, an the option to listen or buy

15. Examples of Successful Apps Bump – “Exchange Contact info”

16. Examples of Successful Apps Sleep Cycle- Monitor your sleep patterns

17. Functions of a Smart Phone

18. where we came from

19. Front facing VGA camera for video conferencing 5MP Camera capable of HD video recording Internal Features GPS Accelerometer Three axis gyro Compass Wireless G3/HSDPA GSM/Edge Wi-Fi Bluetooth

20. Smart Phone Functions: Sound (Speakers) Microphone (recording) Geo-location (GPS) Touch Screen interface Compass Vibration (games) 2 Cameras (scanning, photos, video, Augmented reality) Data Transfer (via bluetooth and 3G network) Accelerometer API and RSS feeds from 3rd party services- make mashups

21. App Development Paths

22. Native Development iPhone: objective-C, Cocoa touch, Xcode iOS Standard Development Kit (SDK) Apple recently opened the SDK to many more development paths Android: Java with Eclipse WP7: Silverlight/XNA with Visual Studio

23. Advantages of Native Apps Better Performance Works in Offline Mode Findability (app store) Monetization Take full advantage of Device Capabilities

24. Mobile Web Apps (Web applications hosted on a server, but built specifically for mobile devices.) Html, PHP, CSS, Javascript (JQ Touch, Sencha) (Example: iPad Wine App)

25. Mobile Web Apps (Web applications hosted on a server, but built specifically for mobile devices.) Html, PHP, CSS, Javascript (JQ Touch, Sencha) (Example: iPad Wine App)

26. iPad Wine App Built on a CMS so the Wine Stewart can change inventory, prices. Delivered over local server, runs in Safari in kiosk mode.

28. More open development route

29. High Projected growth rate

31. A Peek at Windows Mobile 7

32. Metro

33. Windows PhoneHardware Common Hardware Elements Consistent Platform Quality Focus 800 Consistent set of hardware capabilities defined by Microsoft One resolution at launch Second resolution added later Same touch input Consistent processor / GPU Same available RAM Optional keyboard 480

35. Rapid creation of multi-screen 2D and 3D games

36. Rich content pipeline

37. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune

38. Modern XAML/event-driven application UI framework

39. Rapid creation of visually stunning apps

40. Metro-themed UI controls

41. HTML/JavaScript