Presentation performed in a English course at Yazigi Internexus. The issue of this presentation is based in a global research about sustainability and brands. This presentation aims to exhibit a ranking of green brands, specially to brand number #1 in that ranking.

1. Global Green
Brands 2013
Interbrand
Yázigi | Speech MYP1 | Student: Jeferson L. Feuser

2. Brands and
environment

3. Survey
10 largest global
economies
+ 10,000
consumers

4. Dimensions:
Authenticity, Differentiation, Relevance,
Consistency Understanding, Presence
Performance:
Governance, Operations, Transportation and
Logistic, Stakeholder Engagement, Products
and Services, Supply Chain

5. Results
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 16 17 18 19 20
21 22 23 24 25 26 27 28 29 30
31 32 33 34 35 36 37 38 39 40
41 42 43 44 45 46 47 48 49 50

6. Toyota

7. Best sustainability performance
Prius
+ than 2.9 million models sold in 2012

8. The future of mobility
Toyota Ecoful Town

9. More efficient production
Cleaner-emitting cars
Reduce operational impact

10. More than 20 new hybrid models next
three years
A full hydrogen car in 2015
New fuel-cell technologies
Lithium-air batteries
LED lighting technologies

11. Less gas emissions
Less energy and water consumption
Reusable metal containers for shipping
and distribution

12. Eco driving
Toyota’s forest
Mission and Vision – Business culture

13. Relationship
Brand soul
Attachment

14. 50% of every
buying decision
is driven by
emotion
Swisher and Shepard

15. Love affair
between a
product and
consumers
Swisher and Shepard

16. References
SWISHER, S.; SHEPARD, T. 8 Keys to creating an emotional connection
between products and people. Available at:
<http://www.fastcocreate.com/3017976/industry-pov/8-keys-to-
creating-an-emotional-connection-between-products-and-people>.
INTERBRAND. Best Global Green Brands 2013. Available at:
<http://www.interbrand.com/en/best-global-brands/Best-Global-
Green-Brands/2013/Best-Global-Green-Brands-2013.aspx>.