MCB posters for peer review

RMIT Classification: TrustedRMIT Classification: Trusted

Communications Business Proposal for
Ollie Brylynsky Productions
Proposed as a for profit organisational structure as a sole trader. As I spend more time in the industry, there will be more
room to potentially grow this proposed business into a partnership, or small business.
WHO IS IT?
Run solely by a recent graduate of Film and Television Production with industry experience in video production, editing and
photography. I intend to start freelance/contract work as a sole trader through my own business.
WHAT WILL I OFFER?
- Complete Video Production
- Video Editing
- Pre Production Organisation
- Post Production, Audio Mixing, Colour Grading
- Videography – Photography – Audio Recording services
WHO IS THE BUSINESS AIMED AT?
- Corporate Video, Local Companies, Businesses and Artists
- Advertisements, Brand/Service Promotions
- Events / Shows – Local councils, corporate. Fashion brands,
developers.
- Music Videos – Bands/Artists
- Short Film Producers, Writers.
- Independent artists, models, actors etc.
SWOT ANALYSIS
STRENGTHS
- Ability for quality services and content
- Low cost for home workspace, industry standard
software. Low start up costs
- Flexible with working hours and location filming
- Strong customer service communication skills
WEAKNESSES
- Lower quality camera equipment compared to that of
a larger production company
- One owner/operator hinders the workload that I
would be able to do.
- Lack of major funding for advertising campaigns or
adverts
OPPORTUNITIES
- Gaining a large local client base, between
businesses and individuals
- Ability to advertise through my content.
- Contracting through larger businesses with larger
budgets.
- To create a strong name, image and quality for my
brand in the local communications industry
- Marketing and content is ever increasingly online /
digital
THREATS
- Highly saturated industry with many sole traders
offering the same products and services
- Larger production companies
UNIQUE SELLING POINT
Vibrant – Upbeat – Energetic – Real – Positive
If you are ever in need of upbeat and creative
marketing content, Ollie Brylynsky Productions is the
only choice. Operating locally in Melbourne, Ollie
strives to deliver a vibrant and energetic spin on your
average advertising content.

RMIT Classification: Trusted
KEY FEATURES
Nailed Communication operates as
a private company established by
Passionate, driven and committed
director/shareholder Grace Costa.
This business structure is best
suited because it provides the
shareholders limited liability and
protects the director from
insolvency in some circumstances.
Established in 2020 Nailed
communications provides the
opportunity to retain and reward
key employee personnel with
offering employee share schemes.
This in turn motivates employees to
strive for greater productivity within
the workplace in giving them a
sense of ownership, providing
employees not only job but a
career.
SERVICES
- Brand Management
- Social media management
- Product launching
- Event promotion
- Local Identity and Celebrity
endorsement
- Advertising and design
- News updates
- General publicity
TARGET AUDIENCE
Nailed Communication Targets
Social Media Influencers as well as
emerging businesses who are
aspiring to create a modern online
platform. We offer our services in
diverse industries, and in more
recent times, have developed a
specialisation in the fashion and
beauty sectors. We maintain the
highest level of integrity and
continually develop valued
relationships with our key
stakeholder and clients.
VISION
Our vision is to create an empire of
outstanding brand communication
through management of social
media platforms, enabling
businesses to successfully and
effectively communicate with
existing and potential clients.
RATIONAL
Nailed communications offer social
media account services for
influencers or developing
companies and businesses who
strive for a best online presence to
attract their growing modern target
audiences. At Nailed
Communications we have a
commitment to excellence and
continually strive to achieve beyond
client’s expectations. Our teams
philosophy is ‘Good to Great’ to
ensure our clients achieve their
well-deserved potential.

Wellbeing Mastery
What We Do
• Primarily focused on improving the wellbeing and happiness of individuals – ‘Our core mission.’
• We provide online advice in the form of blogs, videos and phone calls to give you tips and tricks on
improving your self-esteem and confidence. This allows for flexibility in the sense that we can work in any
location without the hustle and fuss of moving around every single time.
• Due to the exponential rise of E-commerce and other online services, the landscape for businesses are
changing. Most businesses now offer services that could reach its clients or customers from all around the
world and it’s only wise for us do the same thing. Providing an online global service also allows us to reach
a greater number of clients from all around the world.
• Some of these blogs, tutorials and videos will touch on specific mental illnesses that many young adults
face (ie. The different forms of anxiety, depression and other mental disorders and its impacts on the
individual). We will then delve deep into the methods that the individuals could implement to help deal with
and perhaps overcome these disorders.
• Other blogs/videos will focus on the self-development of individuals and the steps that they could
implement every day to make them develop greater confidence and self-acceptance.
• Some individuals may need specific advice that are catered to their needs and hence, they could set up an
hour phone call with my partner so he/she can determine what issues the individual is facing and provide
them with hands on advice on how to address and overcome those issues.
Our Clients
• We target young adults in the 16-24 age group as many of them have trouble finding their place in the
world and suffer from mental illness. The Health Department consensus states that more than one in four
who suffer from mental illness are in this age bracket.
• Furthermore, most of them do not have adequate experience with handling these issues so appropriate
help for them is necessary.
Our Organization Structure
• The business will start off as a partnership of five and we will all be in charge of the business and its
activities.
• Small to large business structures require much time, effort but most importantly money and it’s going to
be very risky if we start investing a lot of money into our business early on without a reputation or a large
client base. However, if our business flourishes (we get more and more clients from all around the world)
and we develop a good reputation, then perhaps we may decide on expanding it to a small business.
• Similarly, starting a business all by myself (being a sole trader) will take a tremendous amount of time and
effort as I’ll have to be in charge of every aspect of it. Getting the business off the ground and running will
not be feasible especially during the initial stages of starting the business.
• Since this business entails many forms of online advice, it is even more essential to get a variety of
partners with different skill sets to deliver the form of advice that is best suited to their skills and interest. In
this case,
- Someone will be in charge of managing the business accounts and cash flows.
- Someone will be in charge of marketing my business (ie creating company advertisements, creating and
updating the company’s website and advertising the company through all forms of social media).
- Someone will be in charge of making all of our video content. This would include Youtube videos and
advice videos on our website etc.
- Someone will be in charge of setting up the one on one consultation with our clients.
- I’ll be in charge of making all of the blogs and tutorials for my clients as that’s what I feel I’m the most
comfortable at doing.
• At last, having partners may provide our business with a wide array of fresh new ideas and decisions
moving forward.

BUSINESS PLAN – Phoebe Phillips s3723334
SOLETRADER
Owning my own business is something I strive for.
I am ambitious and have high expectations for
myself which means I would be willing to do the
hard yards and the nitty gritty work that goes into
making your business a success. You get to
individually see the benefits of how hard you
work, and you know everything you do is trying to
better your own brand. The flexibility it provides
would be great for work/life balance. Further
down the track when I want to start a family this
style of business can make for child friendly hours.
I like the opportunities for growth and change
within a sole trader if the business was flourishing,
I would think about branching out to a partnership
with someone who specializes more in the
creation and coding of actual web pages.
All profits and losses are
yours in this style business. If
I decide to hire other people
or outsource it means I will
be the last to be paid and
you sacrifice an hourly rate
to try better your business.
It is your choice to employ other people or what tasks
you outsource. Personally, I would outsource tasks that
aren’t my strengths for example the actual coding of a
website I may use a third-party site but content creation
for the website I would do myself.
Taxed as
individuals and
pay income tax at
personal rates.
Operating as a sole
trader makes you
a consultant or
freelancer.
There is no hierarchy in
this style, yet an
autocratic style of decision
making is preferable.
SERVICES
I wanted my business name to be unique, yet no so far-
fetched that it didn’t have a personal meaning. With
agricultural advertising I think the basis is the story the
people in these industries have to tell about their
products and brands. ‘Beyond the Gate’ is all about these
stories, it invites the public into see what goes on with
paddock to pantry to plate storyline. It also reflects
individuals in the agricultural industry have a lot more to
their narrative than just the product that consumers end
up with. I wanted the logo to be clean with simple lines so
it is easily recognisable to a range of people. Bringing it
back to the simplicity of the agricultural industry and the
homegrown roots of it. The little fence icon I chose
matches the name and gives a visual link of the farm gate
that will let the rest of the world into their practises. The
colour scheme of green has connotations of growth along
with relating back to clean green agriculture that Australia
is world renowned for. Overall, I wanted to try create a
wholesome yet unique business logo.
• Create YOUR brand
There are so many competitors in the market so
need to identify what your strengths are and
point of difference. Giving your brand a name,
logo and guidance to work out key messages.
• Social Media
Work out what channels of social media
you want to pursue and what’s most
effective to stay in communication with
your target audience, using online
advertising and product placement.
• Website
Create a website that is reflective of
the values of the brands and gives a
point of reference for consumers to
come to and understand what it is
you represent and sell. Assist in
content creation that will get traffic
going through the website.
• Events
Launching or rebranding products can
require events that will establish them within
the market and give them a chance to thrive.
For example, at Henty field day giving out
samples of new chemical product combatting
weeds, resulting in consumers buying the
product post successful use.
• Brand Strategy
Establish your marketing campaign,
knowing what your end goals and
putting this into a timeline. Using
innovative ways to engage your
audience and overall increase sales and
awareness. Ensure you and the client
are on the same page
I initially researched agricultural agencies I could only find
one in Queensland, highlighting there is a need within the
market. This industry is so complex that I think it requires an
understanding of the practises and what a lot of the
individuals go through.
ABARES is forecasting a four-year low in agriculture
production, predicting he smallest winter crops in a decade
this year. In 2020 with the current drought ravaged
conditions and no irrigation water access for farmers it
makes it even more essential that Australians realise how
lucky we are to have the homegrown quality production we
do. Even more so as we face CO-VID-19 and have limited
import opportunities the reliance on Australian farmers is
greater than ever.
The hard work and tireless hours people in the agricultural
industry put in needs a platform so everyday Australians
have an appreciation for it.
I am very passionate about this industry which I think is
essential if you are going to work in, I have empathy and
understanding to businesses situations yet want to bring my
positive and vibrant attitude to publicising it.
SECTOR–AGRICULTRE
BUSINESSNAME&LOGO
RATIONALE

“One man’s business is best in the world, if that one man is big enough to manage everything.”
Characteristics of Sole Trader-ship
1. Sole Ownership
Single person is the owner in this type a of business.
2. Unlimited Liability
The liability of a sole trader is unlimited.
3. Sole Right on Capital
The arrangement of Capital to be invested in the sole trade, has to be done by the proprietor.
4. No Legal Formalities
Sole trader does not need such customs before beginning his/her own business.
5. Free to Select his Business
The sole proprietor can select any business according to his abilities and will
Why run your own business??
o Because you're the boss.
o You can keep all the profits.
o The start-up costs are low.
o You will have the maximum privacy.
The establishing and operating your business is simple.
o You can purchase any kind of musical instruments from us (Brand new/Used)
o We repair your instruments.
o Occasional sound services and lightning services
o Live band services
o Record your own songs in our studios.
If you have the passion to be a professional singer start your career with us!
SOLE TRADER-SHIP
We will be mainly focusing on the
youngsters around the state.
Since it will help them to build up
their career with us!!
What are we affording?

Drone Photography
J.A
Business Name:
‘JA Drone Photography’
'JA’ representing my initials that stamp my position as a sole
trader. Gives business grounding and personal connection to
clientele, and provides confidence they are going to get a
custom, tailored service, which is important in a
personalised service such a photography.
In a survey conducted in my statistics based class, I found in
the demographic I am targeting, people were much more
likely to instantly recognise what the service was offering
when labelled 'drone photography', compared to my
previous title of 'aerial imaging’. This makes my brand more
accessible and easier to find in a typical google
search for this service amongst my clientele. Also implies a
specialisation in the particular field of drones.
Logo for Business:
Greyscale colour palette & modern
minimalist look implies
sophistication, coming into line with
my desired brand identity and
association, whilst keeping it easy to
read and not too heavy on the eyes.
Edgy, angular lines parallel with
cutting-edge technology offered by
this service. Arrow up and drone
graphic suggests the business is
forward thinking or a cut above this
rest.
Compact, traditional landscape
format for easy branding transfer
onto cars, stickers etc.
Proposed Organizational Type, Features and
Rationale:
This will be a for-profit organization operating as a
freelance Sole Trader. The key features of this type
are:
- Business ran as an individual
- Business can contain my name
- All profits and losses are mine
- Tax paid at personal tax rates
- Option to employ additional staff
In line with my career anchor, I am someone who
thrives on independence and having flexibility of
work hours, which is a key advantage of sole trading
as a family orientated person.
As someone who already has stable full time work
elsewhere,
this also allows me to integrate my business in the
early stages of growth alongside my current work
hours for additional income whilst I'm finding my
feet.
The personal tax rate is beneficial whilst working two
jobs, as business income will likely fall below the
threshold where its more financially beneficial to be
a small company (due to registration fees).
Services Proposed to be Offered:
Specializing in commercial drone photography,
offering a broad spectrum of services including
inspections, showcases, time-lapse, 3D mapping,
video & photo editing.
5 years personal experience operating
professional drones, and 7 years expertise in
photography, complimented with the latest
professional grade equipment for shoots.
Fully Accredited Civil Aviation Safety Authority
(CASA) certified pilots license (RePL) for remote
operations and proof of competence and over 40
hours of flight experience
Sectors to be Targeted, and Rationale:
Agile fleet of drones on hand versatile in their
application across real estate and industrial
sectors. Capable of industrial inspections and
land mapping, considering most of my
experience is in the industrial sector and a
network is therefore being developed.
Marketing as an Australia wide business which
allow for opportunities in the government sector.
Real estate and branding sectors, being Geelong
based, most opportunities will be local and it is
therefore sensible to target the blooming local
property market (post coronavirus recovery).
Specifically, targeting the value such a service can
add to the clients business or property.
Social media will be my main stream for
communicating and finding new clients. Using
Sensis data specific to my target demographic, I
found that 53% would trust brands and services
that interact with consumers on social media.
Given I’ve started to build an Instagram portfolio
already, this would be a great place to put my
work on display and potentially grow the
business.

RMIT Classification: TrustedRMIT Classification: TrustedRMIT Classification: Trusted
Paradiso! Public Relations is an modern PR agency, to be
located in Melbourne, that specialises in creative and
strategic communications for fresh fashion, beauty and
lifestyle brands.
Through building strong industry relationships with influential
names and businesses, and connecting clients with key media and
digital platforms the agency will strive to achieve maximum brand
awareness.
Paradiso! Public Relations will be:
• A boutique agency of under 50 employees
• working along side its directors as a small for- profit
business
• A client driven business that places meeting clients needs as
its number one priority
I decided to work as a small business as I believe that working
in a informal small group setting would allow for a range of
strengths in all areas of the business from different employees
to flourish. that would assist in achieving client and business
goals. This would also mean that I am not personally liable for
any losses of the business.
The services we will offer are:
• Media relations
• Social media management
• Strategic advice
• Events management
These are the services that I have carefully selected to offer, as
I believe that they are the most relevant and would be the most
effective services for the types of fashion and beauty
businesses that I would like to work with. As these younger,
more up and coming brands use more modern forms of media
rather than traditional to connect with their typically younger
target audience .
Target sectors:
This business is aiming to target the Fashion and beauty sector
primarily as this matches my own individual interests and
passions. This will allow me to more easily form relationships
and connections with valuable brands.
Paradiso! Public Relations
Communications Agency
About me.
As a Professional
Communications student at RMIT
university, I have learnt various
skills in different disciplines of
communications, including Public
Relations, Advertising,
Journalism and Media. This has
helped me to use more holistic
mixed communications strategies
employing all areas I have
studied.
My strengths include being
extremely openminded person, who
is always open to new thoughts and
ideas, and loves to collaborate with
others. As this business will be a
team environment it is critical that
everyone is able to work collectively
and contribute to different areas of
the business.
My skills:
• Skills in social media
• A creative thinker
• Great people and communication
skills
• A goal driven person
• Organisation- ability to manage and
organise events
• Passion for public relations and the
fashion and beauty industry

RMIT Classification: TrustedAssessm ent One
Com m unication Business ProposalCom m unication Business Proposal
Business nam e
Wombat Co
Organisation Type
• Communication Agency
• Small Company (15-20 employees)
• Takeson maximum of 8 accountsat
once.
Key Features
• Research into local demographicsto determinehow to
best reach thelocal market.
• Strategicadvice
• Websiteand UX Design
• Social MediaManagement -includingcopywritingandvisualdesign
• GraphicDesign Services
• Video Production
What Does Wom bat Co Do?
Target Audience
Amajorissuesmallbusinessownersfaceisnothavingtheresources,timeorskillstotakecareof
theircommunicationsneeds.
Wombat Co isamarketing communicationsagency with afocuson small
businesses.
Theagency featuresateam of communication professionalswho spoecialisein
social media,web design,visual communication and videography.
Hospitality businesses
Local cafeand restaurant ownerscan struggleto maintain aproper social mediaand web
presence
Small boutiques
Similar to hospitality owners,theowner of asmall boutiquemay need assistancein getting
their nameout thereto potential customers.
Not-for-prof ts
Smaller not-for-prof tscan sif er asthey don’t havethemoney to employ full time
marketing staf .Wombatof ersadiscoutnedratefornot-for-proftbusinesses!
Small ecommerce stores
Peoplewho run asmall ecommercebusiness,especially asaside-hustle,they may not be
ableto reach their full potential.Wombat Co can lend ahelping hand to help turn small
onlinebusinessesreach their full potential.
Tom Brunton
S3650847
Mission Statem ent
“Wombat Coaimstohelpalleviatethe
pressureof runningasmall businessby
takingcareof their communication needs,
frominitial research toexecution.”

What we of f er :
- per sonal i sed communi cat i on campai gns
- st r at egi c and t act i cal r ecommendat i ons
t o i mpr ove your per sonal br and
- soci al medi a coachi ng; gr ow and engage
your audi ence
- cor por at e wor kshops
What ar e we exper t s i n?
- publ i c r el at i ons st r at egy
and pl anni ng
- communi cat i on of pol i t i cal
i deas
- i ssues, r i sk and cr i si s
management
- soci al medi a gr owt h
- communi cat i on campai gns
My exper i ence i n cor por at e communi cat i on t eams as
wel l as PR agenci es, wi l l hel p you r ef i ne, st r engt hen
and gr ow your per sonal br and.
Syner gy
br and consul t ant
Be known f or al l t he r i ght r easons.
Who ar e we best sui t ed f or ?
wi t h knowl edge and
exper i ence i n bot h
pol i t i cal and t he cor por at e
sect or s, my ski l l set i s
best sui t ed t owar ds
i ndi vi dual s and
or gani sat i on i n t hese
ar eas.
As a sol e t r ader you as t he cl i ent know exact l y who you ar e
deal i ng wi t h and know t hat you ar e get t i ng a t ai l or ed ser vi ce
t o meet your needs. Ther e ar e no l ar ge over head cost s get t i ng
st uck speaki ng t o an assi st ant . Get pr of essi onal , t ai l or ed
ser vi ces f r om someone per sonal l y i nvest ed i n your success.

d
OneSkull One Skull is a for pr ofit(sma l l bus i ne ss)
Austr alian agency. We pr ovide exceptionally
tailor ed and unique
com m unication ser vices that you won’t fin
d
anywher e else.
We a im t o a d d v a lu e t o o u r c lie n t ’s
b u s in e s s , t h is is d o n e b y im p r o v in g e a c h a n d
e v e r y o n e o f t h e ir a b ilit ie s t o c o m m u n ic a t e a n d
b e u n d e r s t o o d b y t h e ir t a r ge t m a r k e t .
Ou r s e r v ic e s in c lu d e c o p y w r it t in g ,
S t a t e g y, Ar t Dir e c t io n , Dig it a l m e d ia a n d P r in t
M e d ia . I n o u r t e a m w e h a v e e m p loy e e s w h o a r e
e x p e r t s in t h e s e v a r io u s a r e a s w h o h a v e g r e a t
e x p e r ie n c e a n d s k ill.
Ow n e r Te n is h a Cr o o k s p e c ia lic e s in
Ar t Dir e c t io n , w it h a d iv e r s e b a c k g r o u n d in Ar t ,
De s ig n a n d p h o t o g r a p h y.
Cr o o k is p e r s o n a b le a n d b r in g s le a d e r s h ip , c r e -
a t iv e & s t r a t e g ic t h in k in g a n d a n a b ilit y t o
c o m m u n ic a t e e x c e p t io n a lly w e ll w it h h e r s t a ff
a n d c lie n t s .
Organisational type
On e S k u ll is a s o le t r a d e r s m a ll
o r ga n is a t io n a l t y p e . I t w ill b e r u n b y Te n is h a
Cr o o k ( Cr e a t iv e Dir e c t o r ) a s a n in d iv id u a l.
As a s o le t r a d e r Te n is h a is le ga lly r e s p o n s ib le fo r
a ll a s p e c t s o f t h e s m a ll b u s in e s s ; t h e s t a r t in g u p
a n d r u n n in g o f On e S k u ll a s w e ll a s t h e 1 5
e m p loy e e s h ir e d .
TheBonesandServices
Sectorstobetargeted
We w ill b e t a r ge t t in g fa s h io n , fo o d , e d u c a t io n a n d r e t a il s e c t o r s . On e
S k u ll w ill b e t a r ge t t in g t h e s e a s w e a r e p a s s io n a t e a b o u t t h e s e v a ir o u s
s e c t o r s , w e h a v e a g r e a t d e a l o f e x p e r ie n c e w it h p a s t c lie n t s fr o m t h e
s a m e in d u s t r y / s e c t o r . Th e s e s e c t o r s a ls o r e ly h e a v ily o n t h e in h o u s e
s e r v ic e s w e p r o v id e in o r d e r t o d r iv e m o r e s a le s a n d r e v e n u e fo r t h e m .

BLUEBOY
BLUEBOY is an indie production company based in Melbourne, Australia
that specialises in music videos and promotional content.
Our aim is to present the unique works of Australian artists and
innovators, creating meaningful and impactful films, which resonates with
audiences to promote our clients work. Our projects are carefully curated
to reflect the widespread views and beliefs of young Australians of
different ethnicities, cultures and religions.
BLUEBOY is made for the Australian youth, by the Australian youth.
WHAT WE DO:
- Work closely with exciting new Australian artists to create online content to
show off their work.
- Make promotional content that will catch the viewer’s eye to help our client’s
gain traction
- Collaborate with upcoming filmmakers — find funding for projects and provide
the resources for filmmakers to help facilitate the development process.
- Produce original content for online, TV and film markets.
BLUEBOY is founded by Jonah Elias, a
Media & Communications student with a
strong background in filmmaking and
storytelling.

Resonance Media is a small, specialist agency based in Melbourne that provides professional
photographic, film, media and PR services for emerging musicians and venues. The aim is to create
strong and authentic content for the purposes of generating, maintaining and enhancing both audience
engagement and strength of artist identity and venue patronage.
Services
The services offered include professional-standard
media content and branding assets for local
Melbourne artists that want to help grow their
artistic identity and move beyond amateur status
in their art and in their reception.
Organisational Type
As a small agency, Resonance Media is a general
partnership of 3 individuals that specialise in film,
photography and public relations respectively,
and operate in mutual trust, confidence and
agreement with each other in shared control and
management of the business.
Rationale:
• The establishment cost is low
• There is greater capital available to the growing
business
• There is room for flexibility of legal structure if the
business grows
• There is limited external regulation, so the agency
can operate as creatively and authentically as
possible
Services wit hin my capabilities:
• Studio and performance photography
• Film, music video and short preview content
• Social media assets, platform presence development
and scheduled post planning
• PRand brand counselling
Targeted Sectors
Resonance Media targets both emerging musical
acts and the venues that facilitate their
performances for the opportunities the
collaborations presents:
To secure the PR contracts of new talent, to gain
access to the performances that venue’s host,
and to establish a well-known and authentic
reputation in the music entertainment industry.
Industry Trends over t he last 5 years (IBISWorld):
• Music and Theatre Productions - grown by 4.4% -
venues and artists alike may seek assistance in
competing with larger venues that host big-name
artists
• Pubs, Bars and Nightclubs - grown by 0.9% - with
alcohol consumption declining, could benefit from
strongly marketed entertainment to increase
performance bookings, patronage and sales

N AM E: HAN DSHAKE PUBLICITY
I wanted the name of the business to be fun and
carefree, but most of all, friendly.The word
handshake was inspired by the term ‘handshake
deal’, implying friendship. This creates the
appearance of approachability.
LOGO:
Once again, I wanted this to reflect a fun and
approachable business. Rather than opting
for a preexisting font, I wanted the logo to be
hand drawn and unique, to reflect our
personalised service.
ORGAN ISATION TYPE: SOLE TRADER
This will be a for profit organisation my main goals
are not charitable, religious, educational etc.
Some of the main characteristics of a sole trader is
that the business is run by an individual, whom all
the profits and losses belong to. Finally, tax is paid
as personal tax rates and there is the opportunity
to employ staff should the business grow.
My main career anchors are independence and
cantonal competence. Thus, I opted for sole trader
as my organisation type. This is so I could maintain
monopoly on all decision making within the
business.
SERVICES: M USIC PUBLICITY (IN C.
RADIO SERVICIN G AN D DSP
PITCHIN G)
I would build boutique publicity campaigns for
artists and bands, which would include radio
servicing and DSP pitching.
Radio servicing: involves pitching to radio
stations for airplay, features and interviews.
DSP pitching: refers to pitching songs and
albums to Digital Service Providers (ie. Spotify and
iTunes) for
potential playlist additions.
I have volunteered in community radio (SYN , RRR
& PBS) for several years now. During this time I
have held various leadership positions and gained
a thorough understanding of the relationship
between radio and PR / artists and the
responsibilities required. Furthermore, I have
interned at music publication Forte and
international record label Domino, both of which
have provided me with music publicity skills. A lot
of my target clients have DIY approach and are
confident with covering publicity however radio
servicing and DSP pitching is an unknown.
Therefore, radio servicing and DSP pitching will be
my differentiation.
SECTORS: M USIC IN DUSTRY
I will be targeting the local music scene in
Melbourne. This made the most sense to me as I
have been freelancing as a music photographer
for over three years now. I already have,
connections, community and network.
The bands in my network have a DIY approach.
As they aim to do everything themselves, they may
not be inclined to hire a publicist. This is why I
have aimed to create a low-key friendly appeal,
rather than a high end agency vibe.
As mentioned, I want this business to be friendly
and approachable. My aim is to work with people
who I already know and whose work I love, rather
than blind pitching to clients. This has the
opportunity to expand, to perhaps even rep
international artists, however I will start with what I
know.
Name: Chelsea King
Student ID: 3769529
Tutorial: Thursday 9:30am

adver GRAPHICS
PROPOSEDORGANISATIONALTYPE
IDENTIFICATIONOFKEYFEATURES
RATIONALEFORORGANISATIONAL
TYPE
SERVICESTO BEOFFERED
SECTORSTO BETARGETED
RATIONALE
Sole Business Trader
AdverGraphics is a sole trader business, as it is run by a single person. It will be a for-
profitor gani sat ion that of fer
s
product s and ser vices i nexchange f or profi t. All fina nces
will be dealt with through the individual, handling all profit
s
as we l l as losses and the
tax paid will be at personal tax rates. In the future, the individual can opt to employ staff
members if the business continues to remain successful and develops more workload.
In this business type, there is basically no hierarchy in the system because one person
will essentially make all the decisions. In terms of budgeting, it would be unstructured
and fle
x
i bl e; adj ust ing to the needs and wa nt s of the indi vi dual . They may also have
competing freelancers in the same business who may pose a threat to AdverGraphics if
they have a more established name in the industry or have deeper connections with a
wider range of people. If the business does continue to be successful, the freelancer may
reach a ‘growth ceiling’ if they choose to not pursue a change in their business structure
(such as a partnership or small company). They may choose to remain as a sole trader
or take steps in advancing and expanding to a more structured, developed business.
AdverGraphics is a sole trader business because it will predominantly revolve around a
freelancer that can collaborate with multiple clients with varying requirements in each job.
Hence, the freelancer will have a lot more freedom in decisions such as choosing clients,
managing their own work schedule or having a personal work style. With being a sole
trader, the individual can quickly make their own decisions without having to negotiate
with a partner; but may also be disadvantaged because they are unable to get a second
perspective or advice. However, the freelancer will only be restricted by the requirements
and constraints of the client and so have more artistic freedom to pursue a style or
method preferable to them. This also allows for closer connections and interactions
between the client and designer because they will be more interested and invested. It
can also serve as a means of becoming more self-dependent and resilient because there
will be no one else to depend on throughout working.
AdverGraphics provides exciting and professional level design solutions to businesses
looking to establish their brand identity or advertise new products/services. The
freelancer has been actively involved in creating art and developing their artistic style
for many years. They have experimented and been exposed to both traditional and
digital art, using many diffe
r
ent me t hods and ma t er ial s. The individual has also had
signific
a
nt exper ience in usi ng di gi tal pr ogr ams such as Adobe Illustrator, Photoshop and
Indesign; which is vital in providing clients with professional, clean designs. Due to this,
AdverGraphics is very capable of communicating with clients, listening to their needs
and turning them into tangible goods that will be used in many contexts. The business
will mostly deal with providing branding for the clients, including outcomes such as
logos, business cards, websites, social media content, and publication layouts as well as
providing design advice throughout the process. Whether the client is seeking an update
or ‘glow up’ of pre-existing designs or a completely new and fresh design for a start-up
company, AdverGraphics will endeavour to meet those needs.
The most prominent sectors the business is targeted towards are restaurants and cafes
based in the Melbourne CBD. Melbourne is known for having a highly diverse and
vibrant food community that is constantly changing and shifting, with new stores being
opened everywhere. Whether it be a highly established and well known restaurant, or
a more exclusive and hidden bar tucked away in an overlooked laneway; it’s no doubt
that people are spoilt for choice when it comes to fin
d
i ng the per fect pl ace to di ne. To
set themselves apart and distinguish from other competition, cafes and restaurants will
want to develop their brand identity with the goal of being memorable and unique to
customers. Furthermore, social media is becoming increasingly prominent in everyday
lives, making it a valuable method of advertising and connecting to potential audience
members. AdverGraphics can help curate and produce content that will remain
contemporary and exciting.

ESTILO
Proposed organisational type: small company
(budget stuctured, 2-4 levels in management, mutual
effort between employer/employee)
Services offered: consulting, design, marketing,
advertising, broadcasting, photoshoot, writing journals
Sectors targeted: fashion & garment, food & beverage,
travelling, interior furniture

Unique is an optical shop with fashionable,profes-
sional optometrist and most affordable price.We
persue driven to offer better service than any of
the other stores in the area.。
A b ou t u s
Get your
membership
Now
We locate in buildings in the best areawith
amazingviews.
We offer warm and attentive services individually,if
you become amember.
We have professional team to help you save
sight by stoppingany further deterioration.
We commit :for all the products we sell,we'll offer you
one-year guarantee for free and all-life maintenance.
Ou r ser v ices
Fr ee ey e t est !

MISSION
A focus on integrating alternative health and
wellbeing products and services to the general
public, as I aim to improve public health in a
positive and holistic way. Communication focus
on creating balance within an individual, as
well as creating harmony in their relationship
with others and the environment they live.
NAME
g.room has a subtle reference to me personally as my
name begins with G. However, it’s also professional in its
simplicity and ambiguity of meaning. There is room to add
meaning as the business progresses. The use of ‘room’
suggests to a common and inclusive space in which we
will work collectively with clients to produce a desired
outcome.
LOGO
As it’s fundamentally a communications business, I decided to have typography as the main
element of the logo. The use of an extravagant font allows the ‘g’ to become a symbol for the
organisation if and when a small/simplified logo is needed. I didn’t choose to include a symbol
to represent the company, as this can become restrictive to brand perception.
CAREER ANCHOR
- Entrepreneurial creativity… I aspire to
create an enterprise of my own, built on my
willingness to overcome obstacles, such as
current societal opinions, and take risks. I
wish for this enterprise to be financially suc -
cessful, and I seek opportunities in which I
can be creative and channel my passion in
health and wellbeing, to build a strong busi-
ness and have a broader impact. I wish for
this organisation to be a representation of me
and my passions as well as work ethic.
- General managerial competence … despite
wanting to create an enterprise of my own, I
work best on an integrated range of different
areas, having accountability for the over all
results of the business.
Therefor, I hope to work cooperatively with
others who specialise in communication
techniques, such as content creation and
journalism, to name a few, and who can
support me and work with me to develop
strategies to have the greatest effect for
clients.
- Dedication to a cause … I am passionate
about working towards achieving something
of value. For em this is inspiring a healthy and
happy society, promoting all manner of ways
in which to achieve this, incorporating both
western and alternative techniques.
PARTNERSHIP MODEL
Initially the organisational type will be a
Partnership model.
I have chosen this model as it requires a
more structured budgeting format than Sole
Trader organisations, however I can still
have large influence over the finances,
which I believe will be best for me.
I wish to work along side and carry out
business with others who have similar
interests and aspirations, as this is inspiring
and motivating for me. From my perspec -
tive, a partnership model also makes deci -
sion-making processes easier, as I find
value in consulting with others.
From a managerial point of view, I like the
idea of having a small team of peers to lead
to their greatest potential as individuals and
a group.
In terms of hierarchy I will aim to be equal
with my partner, however this will only be
maintainable if we have a different skill set.
In terms of career advancement, a partner -
ship model is best, as it allows for increased
equity over time. This is of importance to
me as I value the financial success of the
business.
PRODUCTS AND SERVICES
- creating owned content
- promotional activities
- event management
- influencer relations (I have a general under -
standing of the influencers who will have a
positive effect within the health and wellbeing
sector)
- strategic broadcasting to brake down any
stigma and inspire behavior change
- writing to communicate scientific research
to consumers
Georgie Manifold s3781770
TARGET SECTORS
This business will offer public relations strategy
for brands or research groups wishing to
promote a product, service, or information
within the health space.
- Clients will be local and international organi -
sations.
- focus on alternative health and wellbeing
products and services
- integrate western methodologies to advertise
a balanced and holistic opinion
USP
a focus on integrating alternative health and
wellbeing products and services to the gen -
eral public.

A sole trader business structure is the most
cost effective method for starting a business,
a sole tradership gives me the opportunity
to retain complete control of my assets and
business decisions. In terms of tax, sole
traders are taxed as individuals therefore
meaning more profit can be made. Sole
traders can still employees so if needed the
opportunity is there to expand slightly.
Easy
to set up
Less
reporting
Less
tax to pay
ORGANISATIONTYPE- SOLETRADER
SERVICES
PUBLIC RELATIONS
Strategy
Media Relations
Reputation Management
Digital and Social Media
CRISIS COMMUNICATION
Crisis Communication Audits
Crisis Strategy and Plans
Response Support
Media Training
TARGETEDSECTORS
Corporate Government
A crisis can occur for any business in any
sector. Businesses most likely to require
assistance during a crisis would be in the
corporate and government sectors. These
are the sectors that are most at stake at
reputational damage during a crisis, both
sectors have large stakeholders who must be
communicated with appropriately in times of
crisis to reassure the stakeholder that the
business/ government is strong. To ensure
ongoing business, it would be essential and
idea to have a client fromeither the
corporate or government sectors.
My communications business will have a major focus on Crisis Communications
and the importance of getting businesses ready for crisis situations.
Crisis communications is a part of public relations that primarily focuses on
protecting and defending an individual or organisation when its reputation is
challenged.
PERSONALSWOTANALYSIS
Strengths
• Public Relations knowledge
• Writing strength – strategy etc.
• Creating and producing content
• Passionate and motivated to learn
more
• Social Media and Content Creation
Opportunities
• Complete internship at a crisis comms
company to gain some experience.
• Expand network to those working in
the crisis communications
• Read case studies to expand
knowledge of communication practices
Threats
• Others with more knowledge
• Other start ups
• Small network could be disadvantage
Weaknesses
• Lack experience in Crisis Comms, have
completed a course at RMIThowever.
• Can be indecisive.
MARKETCONTEXT
Having researched crisis communication businesses in Melbourne, it is
apparent that there are not that many public relations agencies focusing
purely on crisis communication. While there is still a few agencies operating
in Melbourne that focus purely on crisis communications, such as Crisis Shield,
the opportunity still exists to enter this market. The proposed business can be
differentiated fromcurrent businesses due to its niche to assist organisations
in their crisis preparedness through media/ roll play training etc.
Sam McCormick
S3659666
COMM2337
9:30 Thursday Tutorial
The above SWOTanalysis highlights some of my personal strengths, weaknesses,
opportunities and threats that are related to communication and my proposed
communication business. It is evident that I lack some hands on knowledge of crisis
communications, however I plan to expand my knowledge in this area through an
internship and research to enable me to full provide professional services to clients.

Student Name: Manin Meng (s3639296)
Tutorial Class: Friday (11:30am)
Manga Daily
Organisation Type:
General Partnerships
• The partnership members are the closely relatives which always in good
communication and both characteristics has known of being trustworthy,
flexible and reliable in term of doing business.
• Moreover, both partnerships can speak multiple languages which will be
useful and suitable for international work corporation and better
communication with suppliers. It is to include Chinese language, English,
Thai, and Khmer.
• There are also expertise skills which could be useful for the business
operation and future development. It is to mention the skills of
Technology specialist for app/website development and management at
IT Department, as well as, the Financial and Business Management.
• Key challenge is expected to be working in multicultural team, app and
website content creator and design, as well as proposition effective
marketing strategy.
• The key features of being a general partnership organsation are
everyone has full liability for business debts and full control over the
business management rather than limited partnership.
• Also, there will be separate tax file number. The tax won’t be paid
on income earned at partnership level because it is paid at personal
once distributed.
• The vision of the organisation is share Comic and Novel
internationally with multiple languages translation as well as to
promote creativity and diverse artwork within the Art of
Comic/Novel Industry.
Physical products:
The Comic Book Collection
Coin Exchange / Monthly Subscribe
Product/ Service offered:
• Available online Comic/Nove from Japan, china
& Korea with multiple translation
• Monthly payment or coin purchase
• Selling both physical and digital artwork
products which related to the reading series
• Online Advertisement
Sectors to be target:
• The chosen sector is Art with both digital and physical artwork to reach target audience between 15-21 years old
• The reason is that our service are parts of artwork which related to drawing, digital illustration, imagination and require
differentiate art skills, design and editing.
• The key challenge would be regarding to comic and novel content creator, originality artwork and editing in order to meet
audience expectation on various social media platform.
• The chosen sector will advantage the organisation to promote the value and creativity in Art and Comic industry as well as
empowering the freelance online authors and illustrators for more opportunity in this field.

Ret r owave Sound
Objective
To create foley and soundscapes for
creative media and advertising sec-
tors.
Type of organisation:
Sole Trader
Why?
• It is on m e to provide clients w ith sounds
rather than have too m any cooks spoil
the broth. (Up to m y ow n expertise) -and
w ould be for profit
.
• Can gradually build a sound library and
equipm ent .
• W ould be sim ilar if not like freelancing.
History:
• I’ve alw ays had an ear for back-
ground noises, scores and sound ef-
fects.
• During m y childhood I w as alw ays
around videogam es and arcades. I
understand how gam e soundscores
w ork as a result of this. (Nostalgia)
• Experience on producing sounds for
short film s and have been w orking
on gam e sound effec ts for a couple
years.
Services: Foley/Sound design
• Providing creative m edia houses/studios and ad-
vertising agencies w ith foley and am bience for
their projects. Soundscapes and sound scores are
also an option.
• Have several pieces of audio equipm ent (rent out)
Targeting Sectors:
• Creative m edia(Gam e Studios and Film Pro-
duction houses) and advertising agencies.
• W ould charge a specfic rate/or offer packag-
es as a w ay to m arket m y w ork. E.G Charge a
fix
e
d am ount for background m usic/am bi-
ence.
Photo by
Dark Indigo
Sinthetic game: current
game project

Directive99
Melbourne, Aus. S3717170
Georgia Payne
Proposed organisational type -
A Sole Proprietorship that offers communications strategies for established event Promotion and
Management Services in Australia. This is a business that is owned and operated by an individual
also known as a Sole Trader. Legally speaking, a Sole Proprietorship has no seperate existence
from the owner. The owner is therefore entitled to the total profits, as well as responsible for all
losses. Directive 99 seeks to have a small team of strategists working alongside the owner, for
large, established events businesses. The decision to operate as a Sole Trader is due to the
simplicity of the organisation type. With a small start up cost, limited legalities, and quick setup.
Beyond that, being the owner of the business, means freedom to grow, expand or adapt alongside
the ever evolving market, without having to adhere to share-holders or cooperatives as in some
other structures. Working with the likes of Hardware presents, Novel Presents, Untitled Group,
Secret Sounds and emerging festival groups such as Capture. These are Australian based companies, predominately within Melbourne, therefore our
business will be based in Melbourne. Melbourne's large scale live music scene is a great place to penetrate the market, and gain traction within the
Events scene.
Services proposed to be offered-
Strategy involves integrating consumer research into the advertising development process. (Jon Steel, warc.com) Directive 99’s detailed strategic
plans will help to engage stakeholders, ensure people have a clear path, change or adhere to brand perceptions, and most importantly help us to
meet the events objectives, Our strategists work closely with the client at each step of the way to ensure a cohesive strategy that adheres to brand
image, and the clients values. Henri Minzberg, SWOCC Brand Management Models, 2006 (warc.com) boils down the 5 ‘definitions’ of strategy:
“Plan, Ploy, Pattern, Position, Perspective.” He also goes on to explain: “While plans and positions can be adapted, perspectives are immutable: once
they are established they become difficult to change.” This is a model which our business always revisits when fleshing out our ideas in the initial
stages, and continuously revisits throughout the strategic process.
Beginning with the client brief, we ask that our clients give us a clear brief, outlining the event, target audience, and everything in between. This is our
guide. The brief is constantly referred to at each step of the way, to ensure the clients receive a direct and relevant strategy. This will also later be
used to measure the success of our strategy, with clear communication objectives laid out by the client.
The foundation of a successful strategy lies within research, our small team uses numerous online platforms alongside qualitative research to find the
key insights to drive the overall strategy. Brand and consumer insights provoke creative thinking. A good strategy to us is one that is adaptable, free
flowing, yet targeted and concise. Finding this balance between the facts and the ever changing industry makes us agile.
Our strategies, which are predominately digital, will involve integrated marketing communications. The strategy will outline the key communications to
be targeted, from Public Relations to Media plans. This will give each client a clear outline of how, where and when to release content, to reach their
target market. The strategy will also involve creative ideas that are unique to each event, outlining what the target audience will engage with and what
wont work. For example, we may suggest that Social Media be the main driver for a client.
Once the campaign has run, and the event has been completed, we then evaluate the success of our strategy, by comparing the communication
objectives, to the analytics and data available to us. For example, an Instagram ad aimed to reach 10,000 people prior to the release of the lineup,
however, 23,400 people engaged with the ad, making it a successful
strategy.
Sectors to be targeted-
We will look at targeting the Events Management and promotion
services Industry. This sector makes up 56.3% of the Event Promotion
and Management Services in Australia. This sector generated $4.95
billion within the $8.8 billion of revenues in 2020 (IbisWorld) see left
Upon researching the events industry, I have found that there is not a lot
of information regarding the festival sector that Directive 99 wants to
target. These events have been grouped into a broader sector.
According to IBIS World, there are no major players in Australia, and
their list of smaller players does not include businesses that operate and
promote festivals specifically. According to Ibis World, market share
concentration in the Event Promotion and Management Services
industry is low. The top four industry players roughly accounted for less than 10% of industry revenue in 2019-20. The low market share concentration
reflects the variety of specialised industry segments (such as festivals) and the many small firms in the industry.
I have compiled a list, based on my own research, that includes large scale festival promoters.
1. Secret Sounds - affiliated with Triple J
2. Untitled Group
3. Mushroom Group
4. Novel Presents These
four make up a huge portion of the Australian festival scene, each running multiple events year round. Directive is looking at targeting these
groups, as the larger the scale, brings in more publicity and higher reach. Beyond this, larger groups require more assistance in promoting their
events as they have multiple. Ibis World also states that low barriers to entry for event promotion and management services have resulted in
many owner-operators participating in the industry. This means that Directive will be able to target a wide variety of smaller businesses that align
with our brand, in the initial stages, to form a portfolio of work and to pitch to larger clients in the future.
The events management Industry shows a steady growth as
seen on IBIS World: (right) This is therefore a viable sector to
target, with projected growth at 2.8% in the next 5 years.
The industry however does involve some weaknesses, and threats,
which we are looking to capitalise on. The high level of competition
in the industry means that failing, or new festivals and events may
struggle to get a foothold in this fast moving sector. By targeting
events that may have previously flopped, or seen limited growth,
Directive aims to reinvigorate and promote them in a new light. This
will aim to increase awareness and revenue of events, as well as
Directive itself. The low long-term growth of this industry is a threat
to events management businesses. Directive will therefore have to
be agile in future, adapting to the emerging needs of new and old
clients. Whether that be remodelling the business to suit a dying
industry, or finding new ways to reinvigorate them.

BUSINESS MODEL
This business will be set up as a partnership. That being a legal form of business operating
between two people - myself and one other. This organisational time will allow make myself to
partner up with another individual who offers different skills to myself and therefore allows the
business to be as multifaceted as possible. The business responsibilities will be shared
between the two of us. This is a positive as the start-up costs are reasonably low and more
capital is available for the business.
Cons of a partnership
Both equally liable
Being a new business that is relatively small there may not be much public confidence and
therefore we would have to focus on our personal publicity and build a brand which people feel
confident with and can trust.
PARTNER STRENGTHS
When looking for someone to partner up with they will need to have a good understanding of
the way a business is run (preferably have a background in business as well as event
management.)
- The partner I choose will need to be a great communicator and speak up when something
goes wrong or they disagree with, this will limit conflict in the long run.
HoneyWire is a for profit business with
the intention of providing exceptional
event packages and experiences.
HoneyWire will aim to bring creativity,
imagination and technically complex
designs, to bring together people,
businesses and brands in the most
engaging and exciting way possible.
SERVICES THAT WILL BE
OFFERED
- Conferencing
- Brand / Product promotion
- Exhibitions
- Concerts / Functions
SECTORS
- Businesses wanting to promote a product launch.
- Private gatherings and celebrations such as weddings.
- Brands wanting to connect with their target audience on a
deeper level to promote engagement and product loyalty.
These sectors have been chosen as they reflect what HoneyWire
will aim to execute in therms of its service and abilities.
PERSONAL CAPABILITITES
Currently studying a degree in professional communication. Have a
comprehensive understanding of what is involved in a public relations
realm along with a basic knowledge of what is required in the
advertising world, including appropriate campaigns and events.
Other personal skills
- Organised
- Sociable
- Driven
- Good Leader
HoneyWire - Event Management
S3785986

The name “M.Bourne Design” isa double entendre ,
referencing my home city of Melbourne and my own
identity asbothare intrinsically linked. Thisplayson
the idea of designoriginating fromMelbourne and
myself, authentic and modern.
My logo, derived fromthe bordersof the City of
Melbourne, and coloured inthe same huesasitslush
suburbia, demonstratesmy strong connectionto the
place we call home and itsdistinctdesignculture.
SERVICES
• Development/ Rebranding of corporate
identity
• Advertising/ Promotions
PRODUCTS
• Logo Design
• Publications
• Posters/ Flyers/ Brochures
• Businesscards/ Stationary
Communication
BusinessProposal
ORGANISATIONALTYPE
• For-Proﬁt Sole Trader
Asa sole trader it will allow me to build a fundamental
understanding of client relationsand communication
without having to worry about partnersand employees.
Withno current income, the low start up cost for a
sole trader isﬁnacially suitable option. Working asan
individual will also allow for more freedomto work with
clientsand have a faster turnover rate of work due to
lessrestrictionsby partnersand employees.
TARGETSECTORS
• Small/ mediumscale start up businesses
• Businessesin need of rebranding
Businessesrequire rebranding for reasonssuch
asinternational growth, new management, a bad
reputationor anoutdated image and recommended to
do so every 7-10 years. Asa sole trader I amlimited to
my ownresourcesand thussmaller scaled businesses
are the optimal target for my business.

The sole trader structure will be imposed for
starting out thisbusinessastheminimal funds
available mean thisisthemost realistic option.
It’s also benef cial in creating more personal
connections between the brand and clients,
propelling word-of-mouth reccomendations.
There are risks associated with this model,
such asstruggling to gain clients‘who will not
engage with sole traders’, and claiming full
‘responsibility and risk from a project’ (Aldred
2015, para. 9). However, as expenses won’t be
monumentousand employeeswould behired
on a casual/contractual basis, the risk isa logi-
cal oneto take.
Figure 2 (Live Performance
Australia2018)
Figure 3 (Live Performance
Australia2018)
‘
' ( )
‘ ( )
Wood’s Event Photography will be
run as a sole-trader business. The
key featuresof thisstructure are as
follows:
• The business is run by a single
person,thebusinesscan
contain thisperson’sname
•All prof tsand lossesaretheown-
er’s
•Tax ispaid at personal tax rates
•It isoptional to employ staf
• All decisions are made by the
singular owner
• Budgets are unstructured, f uid
and anecdotal
•
•
•
( )
•
•
• /
•
•
•
/
•
•
•
•
•
•
(see f gure 1)
•
As‘an oversupply of photographers’ (Reeves2019, para.
2) in Australia makes it dif cult for newcomers to break
into the photography industry, it’s imperative to target
lucrative sectors. Wood’s Event Photography will target
the 'live entertainment’ sector. This sector is typically
def ned as‘any activity that [is] provided for the enjoy-
ment and recreation of people who [are] physically pres-
ent’ (PwCn.d., para. 1). This encompases events such as
festivals, live music performances and other cultural
experiences. The industry has experienced a growth in
revenue and attendance from 2017 to 2018 (see f gure
2), with music and festivalshaving the top 3 attendance
rates(see f gure3).
Additionally, targeting
recurring events will allow
for the building of connec-
tionsto secure future work
and grow networks.There’s
also room to grow, starting
with smaller jobs, such as
emerging artistsand clubs,
leading to bigger live
events and festivals with
moreemployees.
Figure 1:Impact of COVID-19 on AD spend on
the Arts&Entertainment industry illustrates
how apandemic can negatively impact
demand in thissector (PubMatic 2020)

Xena Dong #3775072
When starting any business, communication is vital, since it is the only way of creating awareness to the public.
In this case, the primary channels for communication will be through the website and social media. The firm’s
name will be ECHO, and the organisational type is a sole trader. It will be an advertising company.
There are several features associated with a sole trader business structure. One point is that it is easy to form
since it is managed by one individual who is also the source of capital. Another aspect is that the owner is
accountable for making all the decisions. Most important is that there are less legal documents which are required. The business can easily be
dissolved since there are no legal documentation that is necessary. One of the reasons why this type of organisation was selected is because the
owners keep all the profits as there are no other parties involved. The second reason is that the business is easy to set up since the firm is registered
as self-employment without many requirements.
There are different services to be offered by this advertising company. One of the
accommodations will be mobile advertising where ads will be served on mobile phones. The
second service will be social media advertising through Facebook, Instagram and WeChat. The
reason why I want to include WeChat is because my international student background dose give me the benefit to reach out the large audience of
Chinese diaspora. IT will be the best accommodation bearing in mind that most individuals depend on social media for information. There are two
primary sectors that will be targeted: the industrial and financial because they are very competitive especially under the COVID-19 situation; hence,
they will rely on the advertising company like ECHO to have a competitive advantage in the market.

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