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What have you learnt from your audience feedback?  Joanna Embley.
What have you learnt from your audience feedback?  ,[object Object],1.  Would you rather a female or male being the main artist? Female – 4 Male – 3 2.  Do you enjoy the genre singer/songwriter? Yes – 7 No – 0 Luckily all the people we asked said yes which is brilliant because of the fact that we know people will enjoy this song and will want to watch the video. 3.  Does it matter about the age of the artist to you ? Yes – 0 No – 7 4.  Do you find it easy to relate to songs like this? Yes – 5 No – 2  5.  Do you like it when you can relate to songs by singer/songwriters? Yes – 7 No – 0 6.  Do you prefer when the songs are fast or slow paced? Slow – 1 Fast – 6
What have you learnt from your audience feedback? ,[object Object],[object Object],[object Object],8.  Do you think direct address helps you to connect to the song? Yes – 1 No – 6 9.  What kind of music do you prefer to listen to? Indie – 4 Pop – 2 R&B -1 10.  Do you think this type of music should be in the charts or just pop? In the charts – 5 Pop - 2 We are really happy with the results because it gave us a clear indication of what people would enjoy, and it helped us to understand what needed to be used in our video. From this questionnaire we realised our target audience would be aimed at 16 -35 year olds, because this range is rather young, but they are mature enough to understand the song, and also our chosen genre, singer/songwriter .  We are really happy with this result because it is an upcoming genre and is starting to dominate the charts. 
What have you learnt from your audience feedback? ,[object Object],‘ I enjoy all sorts of music, and like to listen to new music, but my favourite is indie.’ ‘ Oooh, the singer/songwriter genre will be really good I reckon.’ ‘ Yeah, a female will be much better for this video, will be able to relate to her better, than if it was a man.’ ‘ Any age of the artist will interest me, as long as the video is good.’
What have you learnt from your audience feedback? ,[object Object],Demographic Profiling. Gender - Female.  We have decided that the main target audience is female. This is because we will be using a female artist, and a feminine song. Also we think that this song will appeal to the female population more because of how soft and slow paced the song is, and this is stereotypically known to appeal to women the most. Race - All races.  The reason we have chosen to apply our music video to all races is because it is a wide audience, and the song doesn't appeal to a specific race as it is an all round song and isn't stereotypically known as a song that specifically fits a certain race, like reggae or mc. Age - 16-35.  The fact this song and video will appeal to younger females is because we will be using a young female in the video and may be able to relate to the song. However the older females from 27-35 will like this song because it is a soft paced song with a slow video which is easy to watch and a beautiful song to listen to. Socio Economic Scale - C1.  This group we think will enjoy the song the most because it is usually younger people in these jobs, and these people will enjoy the song more. It isn't an overly expensive video but this type of person will be able to relate to it the most.
What have you learnt from your audience feedback? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What have you learnt from your audience feedback? ,[object Object],[object Object],[object Object],[object Object]
What have you learnt from your audience feedback? ,[object Object],[object Object]
What have you learnt from your audience feedback? ,[object Object],- We really enjoyed hearing what people had to say, what could be improved and what they enjoyed. Ourselves knew what needs to be improved and if we could, we would improve it.  http://www.youtube.com/watch?v=ZMxw_-YiuU8 This is our audience feedback video, which we observed to see how people liked our product, and what could be changed.

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