This document provides instructions for setting up and using various social media platforms, including Twitter, Tweetdeck, Vine and Instagram. It begins by explaining why social media is important, especially for customer experience. It then covers how to set up a Twitter account, find people to follow, understand the different sections of Twitter and how to tweet, reply and interact with other users. The document also discusses how to use Twitter on mobile devices via apps and text, and provides an overview of the Tweetdeck application interface.

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How to get Started with
Twitter, Tweetdeck, Vine and
Instagram
@jennievickers

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Welcome to Twitter School
brought to you by
JennieVickers
@jennievickers
jennie@zeopard.com

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Jennie Vickers
Digital Native in Spirit & Early
Adopter
Milloldial (Like a Millennial)
Studying Social Media for 8+ Years
Expertise & interest in introducing
Social Media conversations to
Executives and Boards

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Why you should care about social media
#1 Platform supporting Customer Experience
CX Matters

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Why you should be on Twitter - the listening post
1. Helping - you manage your time
- not wasting your time
2. Get breaking news fast
3. Follow the people you respect - latest ideas and views
4. Connect with your customers
5. Spot emerging trends
6. Fast way to share current photos
7. Follow the proceedings at conferences you can’t attend.
8. 140 characters forces clarity.

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Things to make you feel less nervous
1. No one notices or cares if you don’t say
anything
2. It is ok to watch and listen

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Setting up your account
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• Home screen
• Sign in or create a
new profile.
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Type in your name
@jennievickers

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Choose a password
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Type in your email address
@jennievickers

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Type in your email address
@jennievickers

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@jennievickers

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Make sure you use a real name, as twitter will reject false names
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• Pick an original username
• Try using underscores and/or numbers if your name is taken.
• Twitter will make suggestions similar to the name you want if the
name is unavailable.
@jennievickers

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The security seal
ensures that you are a
real person and not a
machine creating a
fake account
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This is the screen you will see when you are all set up
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Following people
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@jennievickers

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@jennievickers

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Now you need to choose who you want to ‘follow’
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You can search by name or by topic
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When you click ‘follow’, people begin to show up in your timeline
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Sometimes there are multiple accounts.
This makes profile pictures important.
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You can also search by specifying
a hobby or interest.
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You can see who else you know
on twitter by searching your own
email contacts
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When you are done, this will be the screen. Make sure you confirm your
email address before you can start using twitter to it’s full extent.
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When you open up your email, you should receive a confirmation link.
Click on the link to activate your twitter account.
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Finding your way around
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When you are done, this will be your ‘home’ screen.
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The top of the page displays your
name, icon, the number of times
you’ve tweeted, how many
people you follow and how many
people follow you.
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The sidebar also displays
recommendations of people you
should follow. These will change
each time you refresh your page
and are chosen by the people
you already follow and the topics
in which you tweet about.
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Trends are the top most popular
things that people are tweeting
about. You can tailor this to fit
your country, city or show
worldwide.
@jennievickers

34. The main section shows
your ‘feed’, showing tweets
from all the people you
follow.
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@jennievickers

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Now you need to upload a photo
to reflect your page.
•This could be a photo of you,
your company logo or
something that reflects your
business.
•The profile icon will be cropped
to a square so try and keep
your icon image based rather
than word heavy.
@jennievickers

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You also need to add short bio
or introduction to who you are
or what your company is all
about.
•There is a 160 word limit so
keep it short and snappy.
•At this stage, even when you
have uploaded your profile icon,
it may still appear as a question
mark.
@jennievickers

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The ‘connect’ tab shows all of your interactions with people. On twitter
you can tweet, mention, reply, re-tweet or favourite.All of this activity is
shown under this tab.
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The ‘discover’ tab shows tweets from everyone that you follow as well
as shows you their activity. You can also find recommendations and find
friends under this tab.
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The ‘me’ tab shows your personal profile. It shows your
twitter statistics and your own tweets as well as lets
you flick between who you follow, who follows you,
what tweets you’ve favourited and allows you also to
edit your profile.
@jennievickers

40. The ‘edit profile’ tab allows you to alter any of the words
on your main profile including your name and bio.
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@jennievickers

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The mechanical wheel icons
gives you a list of more
technical options.
Direct messages work the
same as tweets but you can
send these privately to your
followers.
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Changing your settings
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43. The ‘settings’ option allows you
to make changes to your
account as well as to your
overall profile appearance.
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@jennievickers

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@jennievickers

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You can set up twitter to send tweets to your cellphone by putting in
your number.This service is free and tweets appear as txts on your
phone.
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The ‘design’ tab lets you change the appearance of your
profile and add colours and themes.You can choose from
a range of preset designs by clicking on the icons.
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Once you select an option, the new design will automatically preview
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You can also choose to upload your
own background image.You can
choose a single picture to tile, or a
single image to stretch. You can also
choose the colors of your
background and the colour of links in
your tweets and on your profile.
@jennievickers

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Tweeting
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To tweet, you can click on the compose box on the home screen...
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Or you can also choose to compose a tweet from any
part of twitter by clicking on the top bar icon.
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Tweets are restricted to 140
characters.
Type in the box and click ‘tweet’
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You can add photos to your
tweets by clicking the camera
icon at the bottom of the
compose box.
@jennievickers

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Tweeted photos appear as links.You can also upload
photos to any other image provider (instagram, twitpic,
pinterest etc) and copy and paste the link into tweets.
@jennievickers

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Photos uploaded directly to twitter appear like this when clicked on
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Interacting with others
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Interactions
show you all
communication
from other people
in response to your
tweets
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If someone tweets your username with an ‘@’ in front, it
will show up as a mention in your interactions.
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Clicking ‘view
conversation’ at the
bottom of these
tweets allow you to
see which tweet the
person is replying to
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Clicking ‘reply’ allows you
to add to the conversation.
The username of the
person who tweeted you
will appear with an ‘@’ in
front of their name, this
shows that you are
replying and that the reply
will show in that person’s
mentions.
@jennievickers

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Type your reply as you
would normally tweet.This
reply will be made public
to everyone that follows
you.
@jennievickers

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You will be able to see the
full conversation
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The ‘retweet’ button allows you to share somebody else’s
tweets with your followers.
@jennievickers

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Retweeted tweets show up in the feed with a
little green arrow to show that the tweet does
not belong to you, but to show you have shared
it.
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Hashtags in front of words work as a search tool.You can
search twitter by hashtags to see how many people are
talking about a certain topic and to find people talking
about similar things.
Hashtags with multiple words act as trending topics
Hashtags cannot have spaces between words
@jennievickers

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When you are ready to join the conversation
1. Drive traffic to your website or
blog
2. Share your views and thoughts at
conferences - take the discussion
on.
3. Build your influence and
reputation.
4. Let people find you who want to
hear your views and ideas.
@jennievickers

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Why you should be on Twitter - the listening post
1. Helping - you manage your time
- not wasting your time
2. Get breaking news fast
3. Follow the people you respect - latest ideas and views
4. Connect with your customers
5. Spot emerging trends
6. Fast way to share current photos
7. Follow the proceedings at conferences you can’t attend.
8. 140 characters forces clarity.
@jennievickers

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Things to make you feel less nervous
1. No one notices or cares if you don’t say
anything
2. It is ok to watch and listen
@jennievickers

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Twitter on mobile
Use twitter on the go with the iphone or
smartphone app
@jennievickers

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The Twitter app
You can download the
twitter application for your
smartphone or iphone in 2
ways:
1. Go to twitter.com/
download and select the ‘get
free app’ option.
2. Go to the app store on
your mobile and search
‘twitter’
@jennievickers

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The Twitter app via online
By selecting the ‘download’
option online, you will be
asked to enter your email
address.
A link will then be sent to
your email so that you can
open the app from your
mobile.
@jennievickers

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The Twitter app via mobile (iphone)
Select the ‘app store’ on
your phone
Search for ‘twitter’ and
select the app.
There are numerous
applications for twitter
including tweetdeck and
tweetcaster.The official
twitter app uses the bird
icon and is free to
download.
@jennievickers

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The Twitter app via mobile (iphone)
Once installed (this may take a few moments), click
on the twitter icon.You will be prompted to login
with your twitter details.
Twitter is displayed in a condensed format with
your twitter newsfeed taking up the screen and
smaller icons at the bottom.
* Home -Your twitter feed displaying tweets
from all the people you follow in real time.
* Connect - All of your @replies and tweets to
you from other people.
* Discover - Search hashtags or twitter names
to discover trends and people on twitter.
* Me -Your personal profile, displaying all your
personal tweets.
@jennievickers

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The Twitter app via mobile (iphone)
In the top right hand corner there is also an icon
of a pen and paper.
Click this to compose a tweet at any time.
@jennievickers

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The Twitter app via mobile (android)
The twitter app on android phones is
similar to the iphone version, with the
exception being that the icons are at
the top of the screen instead of the
bottom.
The compose button (notepad with pen
icon) is in the same place as the iphone
version of the app (see the top right
corner of your screen)
@jennievickers

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Twitter txt alerts (all mobiles)
Another way to use twitter on mobile is
to set up your mobile device to receive
twitter txt alerts.
You can set up this service online when
you are logged into your twitter
account.
Select ‘settings’ from the top bar and
then select ‘mobile’ from the side bar.
@jennievickers

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Personalising Twitter txt alerts
To set up mobile alerts, enter your
cellphone number and wait for the
txt confirmation.
You can then personalise your
notifications with the check boxes.
To choose individuals for your
mobile, go into their twitter profile
and select ‘mobile notifications’ on
their page.
Sleep settings allow you to turn off
updates during certain hours so
that they don’t wake you up if time
differences clash.
@jennievickers

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Sending and receiving txt tweets
You can update your twitter status at any time by sending
your tweet to 8987.
To turn a notification off, send “off @username” to 8987.
To turn a notification on, send “on @username” to 8987.
To retweet, send “RT @username”
To turn all notifications on or off, send “OFF” or “ON”
To follow from mobile send “Follow @username”
Note:You cannot tweet photos with txt twitter, if you
want to do this, you need to download a twitter app
(smartphones and iphones only)
@jennievickers

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Things you can do
1. Retweet
2. Comment on tweets (on iphone)
3. Favourite
4.Trend - follow a topic with # or
start a trend
5. Reply to a tweet (not privately)
6. DM - private direct message
7. Post photos or video links
@jennievickers

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@jennievickers
Tweetdeck

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@jennievickers
What is Tweetdeck?
Tweetdeck is a desktop
application that you can download
in order to use twitter directly
from your desktop.
Tweetdeck is available on both PC
and Mac.
You must have an internet
connection to use it.

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@jennievickers
Installing Tweetdeck?
To install Tweetdeck, visit
www.tweetdeck.com
At the top of the screen, click
‘download’ - you can choose to
download the Mac version or the
Windows version from
underneath this button.
You may be prompted to allow
the download - make sure you
have pop-ups allowed.The
download should begin
automatically.

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@jennievickers
Getting started
For PC users - follow the onscreen
prompts to install and open up the
program.
For Mac users - once installed, you
may have to drag the icon into your
applications folder to ensure
download.
Open up the app to get started.
You will be greeted with a page asking
you to sign in with your email &
password linked to your account.

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@jennievickers
Multiple accounts on tweetdeck
Once signed in, you will be given
another screen asking you if you wish
to add a twitter account.
Tweetdeck is great to use as it allows
you to have multiple twitter accounts
and use them all at once.This means
you can use your personal and work
accounts at one time and share
tweets over multiple accounts.
Even if you just want to use one
account, you still need to add this
account.

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@jennievickers
Linking your account
Once you have authorised tweetdeck
to use your account, you will then be
redirected back to Tweetdeck

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@jennievickers
Understanding Tweetdeck
Tweetdeck works in a column format.There are 4
columns and then icons down the side.These columns
update in real time, so may move up and down as new
tweets appear.

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@jennievickers
The Timeline
The first column is the “Timeline” -
this is a column of all the people
you follow and shows all their
tweets in real time.
The timeline column is what you
see as your twitter homepage when
you are using twitter.com or using
twitter as a mobile app.

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@jennievickers
Interactions
The second column is “interactions”
- this shows all your @replies and
anybody’s tweets that mention you.
It also shows you when someone
has followed you, favourited or
re-tweeted any of your tweets.

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@jennievickers
Messages
The “message” column shows all
your private messages and private
conversations.
Anything in this column cannot be
seen by the public.

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@jennievickers
Activity
The “activity” column lets you know
what the people you follow are up
to. You can see who people are
following or how followers are
interacting with each other.

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@jennievickers
The sidebar icons
Down the side of the window are a bunch of little icons (note that
dependent on your version of tweetdeck, these icons may appear at
the top of your window instead of the side).
These icons represent:
- Compose (post a tweet)
- Search (search twitter for a
keyword or for a person)
Shortcuts for the following
- Timeline
- Interactions
- Messages
- Activity
- Add column (add more to tweetdeck)

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@jennievickers
Adding columns
Tweetdeck allows you to customise
your experience by adding your own
columns instead of using the default.
To add columns, click the + icon
You will be given a bunch of different
options, and to add columns simply
click on the icon that you want to
add and then select ‘add column’ at
the bottom.
Even if you delete the core columns,
you can always get these back by
using the icons in your sidebar.

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@jennievickers
Adding columns
At the very bottom of your sidebar
are more icons.
- Expand - changes the format of
your page, can become confusing so
don’t recommend clicking.
- Lists - you can create lists to group
followers e.g. workmates, family,
favourite celebrities
- Settings - allows you to personalise
your tweetdeck design and change
your account settings.

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Instagram
@jennievickers

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What is Instagram?
Instagram is a photo sharing app
specifically for iphones. In recent
years, instagram has begun to
expand its audience to the smart
phone network.
It allows you to share photos from
your iphone or ipad and add
retro-styled filters in order to
capture memories in a unique way.
The app is inspired by polaroid
cameras, and is from this influence
that the application uses it’s unique
square format for all photos
uploaded.
@jennievickers

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Creating an instagram account
To create an instagram account, download
and install the instagram app from the app
store on your mobile or ipad & sign up.
@jennievickers

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Following people
Once registered, you can choose to
import contacts from your email or from
your facebook friends.
Instagram will also suggest people to
follow by categories.
Once you follow people, you will be able
to see the photos that they post and see
what your friends are up to, as well as
share photos with your friends.
You can ‘like’ and ‘comment’ on photos by
clicking the little heart icon at the bottom
of photos.
@jennievickers

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Instagramming photos
To upload your own photo, you can
either click on the camera icon to take
a photo - or choose from the photo
gallery on your phone.
Once the photo is selected, you can
filter the photo with the preset options
to give it a retro feel.
You can then add a description to your
photo and add hashtags aka keywords
using # and a descriptive word.
Hashtags are how people find your
photos on instagram by searching for
them. e.g. #fashion
You can also choose to share on your
other social media accounts.
@jennievickers

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Instagram online
You can’t upload photos from your
computer to instagram, but you can still
login and look at photos from the
people you follow, and see how many
likes you have on your own photos.
The best website to do this (although
you can use www.instagram.com) is
Webstagram (http://web.stagram.com/)
Webstagram allows you to search for
and follow people from your home
computer as well as check out whose
following you.
@jennievickers

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@jennievickers

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What is vine??
Vine is a video sharing site that allows
you to upload short and snappy looping
videos.
The app only allows you 6 seconds of
video time and can be used in line with
twitter to get your message across in a
limited amount of time.
@jennievickers

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Getting started
To get started, download and install vine
from the app store on your iphone or
smartphone.
Sign in with your twitter username, or
alternatively you can link your account
to solely an email address.
@jennievickers

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Making a video
To film a clip, simply press the big
button.
By holding it down and then stopping,
you can create cuts in your video or
create 2 or more different videos to cut
them together.
We recommend checking out
http://vine.blog.co
for some great tips on how you can
make your vines more unique and
interesting.
@jennievickers

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#Hashtagging
Once your video is done, add some
hashtags so that people can find you.
You can use the ‘explore’ tab to search
vines with hashtags and see what is
trending.
@jennievickers

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Sharing your vine
You can also upload your video to
twitter and/or facebook
Make sure you follow your friends to
see what videos they’re sharing too!
@jennievickers

106. Export to PDFExport to PDF
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How can YOU use Vine?
@jennievickers

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Thanks & Goodbye
JennieVickers
@jennievickers
jennie@zeopard.com