Learn about how market research has changed with a tool that will let you delve into your consumer's unconscious minds, emotions and true motivators

1. RETHINKING
Market Research

2. FOCUS GROUPS
Were created in the 1940s

3. “
“ In the last decade we have learned
more about how the brain thinks
and how consumers make decisions,
than in the previous century”

4. PEOPLE THINK
In IMAGES
not words…

5. ZMET EXPRESS

6. ZMET
(ZALTMAN
METAPHOR
ELICITATION
TECHNIQUE)
A TECHNIQUE THAT:
THINKS IN IMAGES
IS BASED ON CUTTING EDGE
NEURO-RESEARCH
IS ONLY APPLIED BY CERTIFIED
EXPERTS
IS INSPIRING TO TEAMS

7. ZMET EXPRESS: QUICK
A faster version of ZMET,
great for solving pressing
issues (aprox. two weeks
delivery time)

8. ZMET EXPRESS: TEXTURED AND INSPIRING
Image rich, to avoid
“misunderstanding” words
and inspirational for
creativity

9. ZMET EXPRESS: VALUE RICH
A moderate investment
provides a rich delivery and
inspiring insights

10. Our process is easy
Recruiting
and Image
selection
One on one
ZMET
express
interviews
Report:
Image
patterns
and key
insights

11. KEY DELIVERABLES:
2.
Product
/Brand
space
mapping
1.
Images
(metaphors)
3.
Actionable
and inspiring
insights

12. PROJECT EXAMPLES
Ad exploration:
Communication
Resonance and
adjustments
Product
Territories:
Brand spaces
and mapping
Brand
characters:
Brand persona
(dress,
attitude)
Sensory:
Linking flavors
or Senses to
emotional
outcomes

13. thanks!
Any questions?
You can find me at
jbarba@frame-consulting.com
www.frame-consulting.com