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Leverage LinkedIn to Attract Talent & Generate Business

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Learn how to launch brand ambassadors from the CEO to your latest hire - all on LinkedIn. See examples of profiles, content, and other ideas. This highly interactive session will show you the critical basics of LinkedIn that every business owner needs to know to grow their business and attract talent. After this session, you will have a clear plan for how to identify who should be the face of the company and how to manage your team of brand ambassadors to break through the noise and connect with future employees and clients.

Publicado en: Empresariales
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Leverage LinkedIn to Attract Talent & Generate Business

  1. 1. Understand why brand ambassadors matter 1 Identify the best ambassadors 2 Amplify your brand & business 3
  2. 2. No strategy, goals, or plan 1 No idea of current status 2 No clarity on content or audience 3
  3. 3. Goals Current Status What could LinkedIn do? Increase Awareness  Employee profiles  Evidence  Content Attract Prospects  IMPRESS  Messaging & Calendar  Call to Action Engage with Clients  IMPRESS  Messaging & Calendar  Call to Action Attract & Retain Talent  Empowerment  Brand Ambassadors  Professional Development  Recognition Be a Thought Leader  Clear perspective  Provocative – not polarizing  Intentional Leadership
  4. 4. 1. Get professional headshots 2. Use keywords that matter 3. Integrate personal and professional evidence
  5. 5. IMPRESS Framework™ Impact Metrics Proximity Role Engaging Scope & Scale
  6. 6. What are the goals? Do we have the right People? How will we manage this?
  7. 7. Voice & Message Expertise Plan the content 1 23 • • • • • • • • • •
  8. 8. • • • • • • • • • • • • • • •
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