In this new series, we discuss multi-channel and omni-channel marketing. Part one covers information about multi-channel marketing, which includes; the definition, users and more.

1. Multi-channel vs.
Omni-channel
Marketing:
An overview of Multi-channel and
Omni-channel marketing. As well as
information about how the differ.

2. Table
of
Contents:
Page Title: Page Number:
Multi-channel Marketing 4
Facts 5
Statistics 17
Marketing Strategy 22
Campaign Development 23
Steps to Success 32
Tips 39
Examples 47
Benefits 55
Challenges 63
Trends 68
2

3. Table
of
Contents:
3
Page Title: Page Number:
Omni-channel Marketing 74
Facts 75
Statistics 86
Drivers of Adoption 92
How it Provides Value 104
Marketing Strategy 112
Starting Point 113
Plan 125
Tips 135
Examples 144
Advantages 151
Challenges 158
Trends 187
Multi-channel vs. Omni-channel Marketing 201
Differences 202
Work Cited 207

4. Multi-
channel:
Multi-channel
Marketing:
4
Compiled by Author from: v12data.com
Various, disconnected channels
Customers use them independently

5. Definition
:
Multi-channel marketing
provides customers with
more than one way to
complete a sales transaction
It recognizes that different
consumers favor particular
channels, and commonly use
multiple channels throughout
the purchasing process
Multi-channel
Marketing:
5
Compiled by Author from: marketing-schools.org

6. Industrie
s Users:
Multi-channel
Marketing:
6
Compiled by Author from: marketing-schools.org
Computing
Fashion
Finance
Retail
Travel
Many
other
industries

7. Transactio
n
Channels:
Multi-channel
Marketing:
7
Compiled by Author from: marketing-schools.org
Internet
Mail
Mobile
Devices
Over the
Phone (Call
Center)
Physical
Store

8. Messagin
g
Channels:
Multi-channel
Marketing:
8
Compiled by Author from: marketing-schools.org
Direct
Mail/Email
Internet Ads
Internet
Website
Mobile Print Ads
Social Media
Websites and
Blogs
Telemarketing TV/Radio Ads

9. Importance
of this
Channel:
Multi-channel marketing is important
for the simple reason that companies
need be where the customers are
Multi-channel customers spend
three to four times more than
single-channel customers do
Customers today have more
control over the buying
process than marketers do
Customers have more choices when it comes
to how they want to get information
because of the amount of available channels
As the number of channels continues
to rise marketers will need to
embrace multi-channel marketing
9
Multi-channel
Marketing:
Compiled by Author from: sas.com

10. Focus of
Adopting
this
Channel:
10
Multi-channel
Marketing:
Compiled by Author from: invespcro.com

11. Barriers of
Implementati
on:
Lack of time & resources
Lack of buy-in at the board level
of investment
Lack of investment in tools
Lack of understanding as to how
to develop multi-channel
campaigns
Difficulty in rolling out multi-
channel campaigns
11
Multi-channel
Marketing:
Compiled by Author from: invespcro.com

12. Statistic
s:
52% of
marketers use
3 to 4 channels
in 2017
72% of
consumers say
they would
rather connect
with brands
and businesses
through multi-
channel
73% of
consumers are
“likely” or
“very likely” to
visit a local
store offline if
the consumer
can find in-
store product
availability
information
online
12
Multi-channel
Marketing:
Compiled by Author from: invespcro.com & blog.autopilothq.com

13. Work
Cited:
 “21 Insightful Multi-Channel Marketing Statistics - Autopilot Blog.” Autopilot Marketing
Blog, 2 June 2017, blog.autopilothq.com/multi-channel-marketing-statistics/. Accessed 16
Aug. 2017.
 “25 Amazing Omnichannel Statistics every Marketer Should Know.” V12Data,
www.v12data.com/blog/25-amazing-omnichannel-statistics-every-marketer-should-know/.
Accessed 16 Aug. 2017.
 “Benefits & Challenges of Multi-Channel Marketing.” Optimove, 22 Jan. 2017,
www.optimove.com/blog/multi-channel-marketing. Accessed 16 Aug. 2017.
 “Importance of Multi-channel Marketing – Statistics and Trends [Infographic].” Invespcro,
www.invespcro.com/blog/multichannel-marketing/. Accessed 16 Aug. 2017.
 “Multi-channel marketing: What it is and why it matters.” Multichannel marketing: What
it is and why it matters | SAS, www.sas.com/en_us/insights/marketing/multichannel-
marketing.html#. Accessed 16 Aug. 2017.
 “Multi-channel Marketing | What is Multichannel Marketing?” Marketing-Schools.org,
www.marketing-schools.org/types-of-marketing/multichannel-marketing.html. Accessed 16
Aug. 2017.
 “Multi-Channel Strategy.” CMG Partners , cmgpartners.com/content/multi-channel-
strategy/. Accessed 16 Aug. 2017.
 Sharma, Katherine. “Multi-channel marketers challenges.” AccuListUSA, Katherine
Sharma http://Www.acculistusa.com/Wp-
Content/Uploads/2016/06/newupdatedlogo4.fw_.Png, 15 Dec. 2016,
www.acculistusa.com/2017-multi-channel-marketers-challenged-by-3-key-digital-trends/.
Accessed 16 Aug. 2017.

14. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com