1. TV Rooms Overview

2. TV Rooms are community spaces
that connect passionate TV fans
with similar affinities.

3. 3 | zeebox @ Pinewood studios
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Users can easily interact with likeminded fans of their favorite shows in
TV Rooms or create their own
TV Rooms are community spaces that
connect people with similar affinities around their
favorite shows, characters, themes and more.
TV Rooms can be created by networks, fans
or brands with „official‟ status for networks.
TV Rooms offer brands the opportunity to
place themselves at the center of fun,
passionate conversations about TV.

4. 4 | zeebox @ Pinewood studios
4 | © zeebox Ltd
Links, images and videos can be posted to create rich, vibrant TV Room
conversations
Link Image Video

5. Fans are interacting before, during & after the show and sharing related
rich media, memes & more.

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The great press coverage around the TV Rooms launch is driving further
momentum in the marketplace

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ACR allows viewers to ‘unlock’ the second screen for VOD viewers &
engage ‘Spoiler-Free’ Twitter Replay
ACR unlocks synchronous
experiences for VOD and DVR
content that has aired within 7
days.
REPLAY allows viewers to
replay the original tweet stream
for shows previously aired within
the last 7 days – spoiler free!

8. TV Rooms are the fun, easy way to
bring talent and fans closer together
within your show centric
communities.

9. 9 | zeebox @ Pinewood studios
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Bravo celebrated the RHOC 100th Episode with a live TV Room
chat with talent
Experience
• Bravo gathered talent in the official RHOC TV Room to
celebrate its 100th episode
• Andy Cohen, Alexis, Heather, Gretchen, Lydia &
Tammy all chatted live with fans during the
episode.
• Official admins (and talent) were creating posts that fans
could then comment on in the room.
Promotion
• On-screen promo driving to TV Room live chat.
• Talent and network promotion across social accounts.
• Pre-promotion across Facebook and Twitter, as well as
zeebox email blast.
• Show page widget to promote chat.

10. 10 | zeebox @ Pinewood studios
10 | © zeebox Ltd
La Voz Kids provided the ultimate fan experience
Experience
• Digital Reporter Kevin Aponte chatted live each week
with fans in the final 3 weeks leading to the finale.
• The finale featured both Kevin Aponte & host Jorge
Bernal!
• This activity drove a „halo effect‟ for LVK fan created
rooms driving new memberships.
Promotion
• Custom TV Room on air promo drove fans to the event.
• Social promotion across La Voz Kids official accounts.
• Talent (re) tweeted leading into the show and from
within the room with TV room link to drive awareness
before and during the live chat.

11. Promoting your TV Rooms is key to
growing membership. Here are a
few on air examples.

12. Setting up your own TV Room chat
is simple.

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Talent must login to zeebox with their
Twitter handle. NOTE: Talent can
tweet directly from TV room.
1
Share socially with Facebook,
Twitter, Email or Direct Link
Update posting permissions to
Admin Only during live chat
5 easy steps to set up talent-driven TV room chats
3
Change name, description, image to
promote TV room awareness.
2
Once talent logs in, send admin
request to StephenS@zeebox.com
Curate room by posting text,
photos & rich media links to
notify fans of live chat
4 5

14. Talent should update privacy settings so their activity is not
visible to users
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After Talent is logged in to zeebox, Click their
name on the Top Right and choose Edit
1
3 4
Click Privacy Settings Choose Desired Privacy Settings
2
Click User Settings

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1. Notify fans of chat in prior week‟s episode and lead-in episode with cross show promo
2. Change TV room name, description & image to reflect live chat
• Post within room for awareness & Make room “Official”
3. Change to admin posting only for organized chat threads
4. Talent to tweet from within TV room 15-30 minutes before chat start AND
• Check-in [I‟m Watching] & Book to Watch
5. Talent to promote chat with fans across social media with TV room link
6. Branded network/show posts to include interactive rich media during chat
• Unlock photos, caption contest, behind-the-scenes videos, etc.
7. On-screen CTA to take fans into the TV room experience
• Deliver TV room vanity URL, zeebox branding, how-to & hashtags for trending
8. Encourage deeper engagement by including augmentations on show page
• Play-along game, opinion polls, trivia contest, fun facts, custom zeetags, etc.
• Create TV room launcher widget for carousel with engaging/provocative question(s)
9. Have talent reference poll results, their own play-along efforts, etc. in the TV room to close
the participation loop with fans
10. Add cross show promo widget for the following week’s episode to drive return visits
TV room chat best practices

16. Have questions?
We’re here to help make your
TV Rooms a success.
Support: StephenS@zeebox.com
Marketing: Jen@zeebox.com