1. BRINGING YOUR BRAND
TO LIFE
REFLECTING YOUR COMPANY’S BRAND IN
YOUR WORKSPACE
FLUTTER LTD | flutterltd.com | 312-850-8241
PINTEREST
IMAGE/MOOD BOARD
ARCHITECT / INTERIOR DESIGNER
TOOLS TO USE
BRINGING YOUR BRAND
TO LIFE
REFLECTING YOUR COMPANY’S BRAND
IN YOUR WORKSPACE

2. PERSONALITYIt’s all about
LOGO
A logo should be carefully considered
and created. It is a visual
reflection of who the company is and
effectively reflects the company’s
personality.
LOGO
PERSONALITY OF BRAND
COLOR & FONTS
BRAND ELEMENTS
The logo has 3 main brand elements that are
used to create consistency in all marketing.
GRAPHIC MARK
COLOR PALETTE
FONTS
PANTONE
C — 0
M — 100
Y — 100
K — 0
PANTONE
C — 100
M — 5
Y — 20
K — 15
PANTONE
C — 35
M — 0
Y — 100
K — 10
MEMPHIS Bold GOTHAM Light
Your logo and brand colors can be a starting
point, the props on a stage, for bringing
your workspace to life and making it a true
memorable experience.
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3. DESCRIPTIVE WORDS22
Flexible
Approachable
Fluid
Creative
Energetic
Your company’s logo mark is a visual
description of your company.
DESCRIPTIVE WORDS OF
YOUR COMPANY
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4. TOUCH SMELLSIGHT TASTE HEARING
WORKSPACE + 5 SENSES = AN EXPERIENCE33
VISION THE EXPERIENCE
Use the five senses and write the experience you
want people to have when they visit your workspace.
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5. BRINGING YOUR BRAND
TO LIFE
REFLECTING YOUR COMPANY’S BRAND IN
YOUR WORKSPACE
FLUTTER LTD | flutterltd.com | 312-850-8241
PINTEREST
IMAGE/MOOD BOARD
ARCHITECT / INTERIOR DESIGNER
TOOLS TO USE