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Certification Google Digital Active - FR (Google Digital Garage - EN) - IAB Europe January 2017

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The Digital Garage/ Digital Active is an online certification course for digital marketing fundamentals luanched by Google. There are a total of 89 lessons, 23 badges inlcluding themes such as SEO, emailing, e-commerce (other themes below)
Online Basics & Websites
- The online opportunity
- Your first setps in online success
- Choosing your online presence
Selling and advertising online
- Connect through email
- Advertising on other websites
- Deep dive into display advertising
- Expand internationally
- Build your online shop
- Sell more online
Getting noticed with search
- Get started with search
- Get discovered with search
- Make search work for you
- Be noticed with search ads
- Improve your search campaigns
Location marketing
- Get noticed locally
- Help people nearby find you online
Social media
- Get noticed with social media
- Deep dive into social media
- Make the most of video
Measuring your success
- Get Started with analytics
- Find success with analytics

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Certification Google Digital Active - FR (Google Digital Garage - EN) - IAB Europe January 2017

  1. 1. Jennifer PICQUETTE 14/01/2017

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