Pitch

1. Chords of History
magazine pitch

2. TITLE

3. GENRE

4. *PURPOSE*
• Something to talk about
• Allow people to experiment
with their music taste and
try new things
• Insight into the music
industry
PURPOSE

5. *CONTENT*
 Emerging Artists
 Artist Origins
 Venues
 Unique Selling Point (USP)
CONTENT

6. *TARGET AUDIENCE*
TARGET AUDIENCE

7. *COLOUR SCHEME*
Colour Scheme
Associations with pop
Blends well with other colours
Associations with rock
Complements other colours
Soft colour
Creates a gradient
NCE

8. *FONT STYLES*
FONT STYLES
Shrimp font:
• Catching the reader’s eye
• ‘Welcoming’
Open Sans font:
• Good contrast to shrimp’s bold
nature due to its open nature
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9. *RESOURCES & PERSONNEL*
RESOURCES & PERSONNEL
Equipment:
• Computers - ~£250
• Software – free due to open source alternatives
• Digital Cameras - ~£250
• Printer - £1500
• Paper - £0.70 per magazine printed
Editor-in-chief – oversees content
Writers – responsible for writing the articles
Designers – responsible for visual design
Photographers – take photos for use within the magazine
Web Developers – builds and maintains websites
Marketing Manager – responsible for promotion and advertisement

10. *DISTRIBUTION & MARKETING METHODS*
MARKETING & DISTRIBUTION
Event Promotion:
We plan to contact events to promote our material to
be sold within their events and in return we will
advertise their event within our magazine
Newsagents and Corner Stores:
We plan on selling physical copies in stores as well as having
poster promotions on the windows of said stores
Release Schedule:
Once per fortnight

11. *COMPETITION*
COMPETITION

12. QUESTIONS?