1. DiscoverHertsMusic
Magazine Pitch

2. Purpose
• To inform people about small musicians in Hertfordshire.
• To promote local music events.
• To educate people on different styles/genres of music.

3. Competition:
-Hertfordshire Life
• Similar target audience- both targeted towards
people In Hertfordshire.
• Only has a small section for music whereas mine
will be more in depth.
• My magazine will help small artists across
Hertfordshire be able to gain a platform in the
music industry.
• Has a purpose of helping these small artists.

4. Competition:
-Classical Music
• Only talks about classical music so target
audience will be limited.
• I will talk about multiple genres and educate my
audience on each genre.

5. Competition:
-Billard
• American music magazine which is published
weekly.
• Competition as my magazine will be published
monthly
• My magazine will help small artists across
Hertfordshire be able to gain a platform in the
music industry.
• Has a purpose of helping these small artists.

6. Content:
• Serif font- looks professional
• Neutral colour scheme
• Each page will have its own design to express the
artists genre
• Sans serif font for text as it’s a modern font and
will appeal to younger audience

7. Front cover Double page spread

8. Form and Genre:
• My magazine is an online and print magazine which will come to around 40 pages
long.
• My magazine will be produced every 2 weeks.
• My magazine will have a 3 month subscription on my website for £19.99 every 3
months or you can buy my magazine individually for £4.00 per issue. I will also have a
print magazine which will cost £4.50.

9. Target audience:
• For my magazine I have an age demographic of 15-50.
• I will have a primary audience targeting people aged 15-
26
• I will also have a secondary target audience for people
aged 30-50.
• My magazine will be aimed at all genders and ethnicity
groups, as Hertfordshire is a diverse area.

10. Budget:
• There will be costs for the equipment, cameras, microphones and lights
• One way to save money from these things is to use someone who is
doing work experience or a volunteer, this would provide experience to
those looking to get into the media industry.
• My magazine is also about giving young people a platform so this will be a
great way to apply this in our company, giving people experience and
opportunities.

11. Distribution and marketing:
• For my online magazine, I plan on having it distributed on my website
which will be easily accessible for my target audience.
• For my print magazine, I plan on having it distributed in news agents and
local shops of Hertfordshire.
• I plan to market it on all social media platforms.

12. Conclusion:
• Meets all the requirements
• My marketing strategies will help my magazine to be appealing, as it will meet the
different demographics, those with financial constraints and those who want to see
more exclusive content.
• This magazine should be a success as I have found a gap in the market where my
magazine will strive.

13. Any Questions?