Practice

1. MY PRESENTATION FOR HERTS
YOUTH MUSIC
MADE BY YASIN MIAH

2. STATEMENT OF NEEDS AND
PURPOSE
• THE PURPOSE OF MY MAGAZINE IS TO PROMOTE THE PEOPLE
OF THE AGE GROUP OF 16-25 I WILL MAKE THE MAGAZINE
APPEALING BY GETTING YOUNG RAPPERS/SINGERS TO BE
FEATURED IN THE MAGAZINE TO CREATE A DIFFERENT POINT
OF VIEW FOR THE READERS AND MAKE IT SEEM LIKE THEY
ARE IN THE SAME ROOM AS THE YOUNG MUSICIANS.
• THIS MAGAZINE IS UNIQUE DUE TO THE INTERVIEWS OF
WHICH WILL BE IN EVERY MAGAZINE AND THE INTERACTIVE
FEATURE. THE INTERACTIVE FEATURE IS VERY VITAL AS IT
DIFFERS FROM MANY MAGAZINES, AND IT ALSO DRAWS IN
THE READER AND ALLOWS THEM TO HAVE ENJOYMENT
WHEN READING AS I KNOW MANY PEOPLE IN THAT AGE
RANGE DO NOT REALLY ENJOY READING SO HAVING AN
INTERACTIVE FEATURE WILL HELP KEEP THEM DRAWN IN.

3. COMPETITION
• I HAVE MANY COMPETITORS WITHIN
THE MARKET I AM IN A COUPLE OF
EXAMPLES ARE REVAMP, HASTE,
BRICKS. THE WAY I WOULD
DIFFER THESE MAGAZINES ARE WE
WILL HAVE REWARDS FOR THE
CUSTOMERS THAT ARE LOYAL LIKE
EXCLUSIVE INFORMATION

4. FORM AND
GENRE
The theme of the magazine will be about
young music. This is because the young music
industry is in an area of success right now and
it is easier to book an interview with a young
artist then a mature artist because young artist
is looking for any sort of publicity.
The size of the magazine will be around 21
pages with the intention to write about
multiple artists, each artist has 3 pages. This is
a good amount as it allows you to talk about
many artists and makes my magazine very
interactive,

6. TARGET AUDIENCE
• FOR THIS MAGAZINE AGE DEMOGRAPHIC WILL BE IN THE RANGE OF
TEENAGER AND YOUNG ADULTS IS 16-25. FOR ALL RACES AND
ETHNIC GROUPS AS MUSIC IS OPEN TO EVERYONE. AS MY SECONDARY
AUDIENCE CAN BE MUSIC LABELS SO AGES ABOVE 25 MOST PROBABLY,
THIS IS BECAUSE MUSIC LABELS ARE ALWAYS LOOKING FOR UP AND
COMING ARTIST WILL ALSO AIM TOWARDS MORE AFRICANS, SOUTH
ASIANS, AND EUROPEANS. THIS IS BECAUSE A LOT OF MUSIC FROM
THE YOUNG PEOPLE ARE FROM PEOPLE OF THIS ETHNICITIES. MANY OF
THE PEOPLE THAT I AM TARGETING WILL BE WITHIN THE UK.

7. • THE REASON MY
MAGAZINE IS LAID OUT
LIKE THIS IS BECAUSE I
BELIEVE IT WILL CATCH
THE READER'S ATTENTION
AND KEEP THEM
ENGAGED WITH MY
MAGAZINE. I ALSO
BELIEVE HAVING
BASICALLY NO SPACE ON
A PAGE IS VITAL AS IT
SHOWS THE CONSUMER
HOW THE MAGAZINE HAS
BEEN WELL PRODUCED
AND DETAILED.

8. RESOURCES AND PERSONNEL
• I WILL NEED CAMERAS, SD CARDS FREELANCERS FOR
EDITING AND PHOTOGRAPHY AND MODELS. THESE
ARE KEY AS THEY ALLOW ME TO WORK TO THE
HIGHEST PERFORMANCE.

9. BUDGET
• TO BEGIN WITH THE CAMERA, I CAN PURCHASE A MORZA
FOR 30 FROM AMAZON.
• THEN THE COMPUTER I CAN PURCHASE ASUS LAPTOP FOR
£249
• SD CARD- £20 FOR 64 GB
• TRIPOD- £33
• BATTERY- £20-40
• PHOTOSHOP-£120
• ILLUSTRATOR- £238
• WITH THE JOB ROLES I AM GOING TO NEED
AROUND £2000 AS I CAN GET ALL THE JOB
ROLES FROM FREELANCERS WHERE I CAN FIND
CHEAPER DEALS WHICH WILL REDUCE MY COST
FOR THE MAGAZINE TO THEN LATER SEE A
BETTER REVENUE.

10. MARKETING AND
DISTRIBUTION
• MY PLAN FOR MARKETING AND DISTRIBUTING
PRODUCTS IS THAT I WILL START PROMOTING IT
IN UNIVERSITIES AND COLLEGES AS THAT IS
WHERE MOST OF MY TARGET AUDIENCE WILL BE.
I WILL PUT IT UP ON SCREENS IN THE
UNIVERSITIES/COLLEGES WHERE PEOPLE CAN
SCAN THE QR CODE TO THEN GET ONTO THE
MAGAZINE TO THEN BUY THE MAGAZINE TO
VIEW. ANOTHER REASON IT IS GOOD TO PUT IT
IN THESE PLACES IS THAT IN AREAS LIKE THIS
PEOPLE LIKE TO PROMOTE THINGS BUY TELLING
THEIR FRIEND WHO TELLS THEIR FRIENDS ETC,
THIS ALLOWS US TO GET FREE PROMOTION.
ESPECIALLY IF THE FRONT COVER IS SOMEONE
THEY KNOW.

11. PRODUCTION COMPANY
• SHAREHOLDERS WOULD BE INTERESTED IN INVESTING INTO MY
COMPANY AS WE HAVE EXPERIENCED ZERO COMPLAINTS. ASWELL AS
THAT, OUR EMPLOYEES ENJOY WORKING IN A HEALTHY ENVIRONMENT
WE ARE A VERY COMMITTED COMPANY, WE WORK TOWARDS SUCCESS
AND RARELY MAKE MISTAKES. WE THINK YOU SHOULD INVEST
INTO US AS WE WILL NOT STOP UNTIL WE SEE REWARDS.

12. CONCLUSION
• IN CONCLUSION I HIGHLY RECOMMEND YOU INVEST INTO US WITH
THIS ONE IN A MILLION-MAGAZINE IDEA. I AM VERY CONFIDENT IN
THIS MAGAZINE AND BELIEVE THAT THE MONEY YOU INVEST IT WILL
RETURN TO YOU AND EVEN MORE WILL COME INTO YOUR HANDS.
THIS IS AN OPPORTUNITY YOU DO NOT WANT TO MISS. WE WILL
WORK HARD AND THOROUGHLY ON THIS PROJECT.