Jenny Pollock covers tactics to help get your career application materials in order. Including:
- Cover Purpose of a Resume
- General Rules of Resumes
- Intro to LinkedIn
- Navigating Applicant Tracking Systems (ATS)
- What Hiring Managers Are Looking For
Originally presented to Miss CEO collegiate students.
For more from Jenny on mobile monetization and women in tech visit her site: https://www.jennykaypollock.com/
2. Intos
2
Poll: How confident are you in your current application materials (Resume & LinkedIn)?
Chat: What is one thing you want to learn tonight?
3. We’re Going to Cover
● Purpose of a Resume
● General Rules of Resumes
● Intro to LinkedIn
● Navigating Applicant Tracking Systems (ATS)
● What Hiring Managers Are Looking For
● Questions & Answers
3
4. hello!
I am
Jenny
Pollock
10+ years in Marketing & Tech
I love building my career and helping others build theirs.
Find me at jenniferkaypollock@gmail.com or LinkedIn.
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16. Metrics: Quantify Your Accomplishments
▸ Add in more numbers
▸ You want each bullet to read:
○ I did X resulting in Y over Z time frame
■ Ex: Ran pre-order communications email
campaign resulted in $860K of sales in 2
months
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17. “
“The simpler you say it, the more eloquent it is.”
- August Wilson, Playwright
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18. What not to do….
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▸ Don’t use hashtags
▸ Forget to use metrics
▸ Anything that makes it
hard to read
▸ Don’t write too much
▸ Don’t use too much jargon
▸ Forget to explain
acronyms
19. Resources
▸ Leslie Knope Resume Template
○ Open in google docs
○ Select File / make a copy
○ Update with your info
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20.
21. “
“What would happen if we encouraged all women to
be a little more ambitious? I think the world would
change.”
- Reese Witherspoon, Actress
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30. “
“You get in life what you have the courage to ask for.”
- Oprah Winfrey
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31. Just Ask Template
Hi Rebecca,
I am working on updating my LinkedIn. Would you be willing to write me a
recommendation and/or some skills endorsements from our time working together at
[company]?
I'd love it if you could mention any of the following cross-functional work, leading the
weekly customer webinars, project management, or leadership/mentorship.
It will help me land my next role. I'd be happy to return the favor. How are you? How's
[New Company]?
Cheers,
Jenny
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34. - Software used by companies to help with recruitment and hiring. It’s
designed to manage large number of applications
- Recent Intern Role: 77 applicants
What is an ATS?
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35. Navigating ATS
Skip It: Get Referral
▸ Your network
▸ Your network’s
network
▸ Reach out to alumni
▸ Cold reach outs:
○ Recruiter
○ Hiring manager
○ Team
Optimize Resume
▸ Keyword optimization
▸ Job titles
▸ Hard skills
○ Marketing
○ Engineering
○ Microsoft Excel
Customize & Iterate
▸ Audit job descriptions
▸ Audit LinkedIn profiles
▸ Customize resume for
each role
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38. “
“Acquiring the right talent is the most important key to growth…
Hiring was- and still is- the most important thing we do.”
- Marc Bennioff, Salesforce CEO
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39. HIring Manager
I have a bunch of
stuff to do
▸ I am interviewing a ton
of people
▸ Plus doing all my
regular work
▸ Who stands out/who
do I remember
positively?
Team Success
▸ Who will help my team
be successful?
▸ Who will fit with my
team or add new skills?
▸ Who can be onboarded
quickly?
▸ Who can contribute
right away?
40+ Hours
▸ Do I want to spend 40+
hours a week with this
person?
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43. Top 6 Networking Resources
Clubs & Groups
Sometimes the non-career focused
groups are the best way to meet
people that can help your career.
Speakers & Events
Industry or career focused groups are
great. Try connecting with people
BEFORE the event. Send them a
message on LinkedIn.
Just Not Sorry
Chrome extension that will warn you if
you’re using words that undermine
your message. Download.
LunchClub
AI superconnector that makes intros
for 1:1 video meetings to advance
your career. Invite Link.
OUt of Office Hours
Creating a dialog between newcomers
and people working in the tech
industry. Apply.
Social Media
You can join groups, follow, connect
with and ask questions to people in
your desired industry. People 1 - 2
steps ahead of you will typically
provide the best value. College
alumnae are a good place to start.
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44. - What do I enjoy doing?
- What can I do now to set me up for the next
things I want to do?
- What special projects can I take on in my current
role?
- What tasks energize me and how can I do more of
them?
What Can I DO NOw?
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45. How can you Help others?
- Resume Reviews
- Editing Projects
- Making Introductions
- LinkedIn Recommendations
& Endorsements
Give Back
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46. Cadence
▸ Keep your materials updated
○ It’s easier to do as you go
▸ Resume & LinkedIn: Quarterly
▸ Networking & Connecting: Weekly
○ Connect with Miss CEO cohort
○ Reach out to people in industries of interest
○ Endorse and write recommendations for
classmates and teachers
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47. “
“As soon as I accomplish one thing, I just set a higher
goal. That’s how I’ve gotten to where I am.’”
- Beyonce
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51. Credits & Additional Resources
▸ Leslie Knope Resume Template
▸ Getting Started with LinkedIn Checklist
Special thanks to all the people who made the materials
that influenced this deck:
▸ Slide Deck: What Am I Going To Do With My Life???
▸ 22 Things to Remove from Your Resume
Immediately
▸ ATS assistance Jobscan.co
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Obtain an interview!
Could be recruiter phone screen, hiring manager phone screen then the team and an onsite
Personalized LinkedIn URL - Grab yours now!
Summary is industry specific
Easy to learn more about the company
Some good numbers
1 page resumes
There can be an argument for 2 pages later in your career
Keep is simple and easy to read
You have 3 audiences: ATS, Recruiter and Hiring Manager
1 page resumes
There can be an argument for 2 pages later in your career
What classes can you take? What clubs can you join?
What leadership roles can you do on campus?
What internships can you do over summer break or J-Term?
What professors and peers can you network with?
Are there part time jobs you can do in the industry you’re studying? I wrote for the school newspaper and interned at the local radio station in undergrad when I was studying Mass Communication
1 page resumes
There can be an argument for 2 pages later in your career
1 page resumes
There can be an argument for 2 pages later in your career
Anyone want to share 3 things you plan to do to your application materials?