Recruiting in the
New Machine Age
Alan Stukalsky
Chief Digital Officer

CRM for Humans
CRM for Humans

The Legend of
John Henry

Won’t get
you there!
What got
you here…

New Machine Age
…the 4th Industrial Revolution
Mechanization,
water power,
steam power
Mass production,
assembly line,
electricity
Computer and
automation
Cyber physical
systems
1st 2nd 3rd 4th
The 4 Industrial Revolutions (by Christoph Roser at AllAboutLean.com)

Won’t get
you there!
What got
you here…

47% of U.S. jobs impacted
47%
https://www.theguardian.com/business/e
conomics-blog/2016/jan/24/4th-industrial-
revolution-brings-promise-and-peril-for-
humanity-technology-davos

When Workers Began Falling Behind
Until the 1980s labor productivity, real GDP
per capita, private employment, and median
family income all rose in tandem in the U.S.
Then median income started to trail, and
around 2000 job growth slowed.

As Profits Climb, Wages Plummet
In the U.S., corporate profits were rising
before the 2008 recession and quickly
recovered. In contrast, labor’s share of GDP,
which was healthy for many decades, has
fallen sharply since 2000.

Machines are good at repetitive
Tasks and anything that can
be expressed as rules
Humans are good at advanced recognition
Taxes
Driving
Qualifying
for a
mortgage Judging
emotion
What does this mean? What jobs will be impacted?
Humans and machines are good at different things

Recruiting Tasks
Rules-based/
easier to automate
Creativity,
emotion, dexterity-
based/harder
to automate
Reference checking
Offer letter generation
Standard screening/knockout
Background checking
Onboarding paperwork
management
Interview
scheduling
Matching
existing
candidates
Hunting new
candidates
Requisition
intake
Behavioral
interviewing
Branding and
advertising

changing talent universe
Automation of work Millennials entering the Workforce
could be automated using
existing technology
additional automation if natural
language would process
annual wages in the U.S.
45%
+13%
$2.6T
share of millennials in the
workforce by 2020
median time on a job for young
millennials
rate of engaged millennials in
workforce in 2014
<16 MONTHS
50%
29%

Digital Transformation in HR
Mobile staffing platforms Artificial Intelligence (AI) and Machine Learning
value of the AI market
in 2015
annual growth of AI market
between 2016 and 202436%
85%
$156B
Sources: intuiit - the on-demand workforce, Transparency Market
Research,Gartner - Customer 360, Quartz.
$540M
275 bps
$2.7T
annual global GDP (equivalent to the
GDP of the United Kingdom)
individuals around the
world could benefit.
average improvement in
company profit margins
PotentialImpactby
2025
customer interactions
managed without humans
by 2020

Weren’t Robots Supposed to Look Like This?

Mapping HR Technologies

Randstad Innovation Fund: Portfolio

HR Tech to Tackle Macro Trends

Won’t get
you there!
What got
you here…

Things we’ve
been trying

Bot-Based Interview Scheduling

RiseSmart

Wade&Wendy

What does all
of this mean to
me?

Won’t get
you there!
What got
you here…

Align yourself
to high value
add activities
Branding and creative
Writing killer job
descriptions…all matches
are based on this
Interpersonal interactions
(video/phone)
Behavioral assessment
Standard legalese-based job
descriptions
Writing killer Boolean search strings
Email/text-based communications
Match
Value-Add Is Shifting Based on What
Machines Can Do Well

Tech and Touch:
Driving the future of work
in a post-digital age

While embracing new technology,
hiring managers and talent are in
need of the human touch.
New expectations and demand:
• Orchestration of own needs
• Apple-simple
• 24/7
• Through channel of choice, often online and mobile
• Personalized approach
• Highly relevant contact

Touch makes the difference in a
post-digital age.
Smart mix of Tech and Touch initiatives brings
customer and talent experience to new standard.
Tech and Touch approach leads to development of
new business models.

www.linkedin.com/in/stukalsky
Thank you.
For more information, please contact:
alan.stukalsky@randstadusa.com
www.randstadusa.com
Alan Stukalsky
Chief Digital Officer