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Fake or true online

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Presentation on the truth: what IS the truth? Is there such a thing a the one-and-only truth? What is the influence of big data and predictive marketing in this? Keynote of 30-45 minutes.

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Fake or true online

  1. 1. #True or #Fake Do we really want to know the truth? http://www.auser19milano.org/wp-content/uploads/2016/10/5-Ways-to-Excel-in-Predictive-Marketing-for-Your-Business-Feature-Img-300x300.jpg Jeroen Vinkesteijn Keynote at Breda University January 2018
  2. 2. Related concepts https://adespresso.com/blog/lookalike-audiences-email-marketing-lead-generation/ • Predictive marketing • We expect things • Recognition • We want (re)confirmation • We look at our peers • A sense of belonging
  3. 3. What do we know? https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount#report/visitors-legacy-user- id/a54516992w87479473p92320289/
  4. 4. What else? https://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/
  5. 5. Digitalization real life https://www.youtube.com/watch?v=6NVPysiVsmE
  6. 6. Your preferences • Analysing • Algorithms ruling our lives • Creating today and our future • Creating your personal truth https://www.google.nl/?gfe_rd=cr&dcr=0&ei=fJ1lWo5Yy8bwB7XgjNgC
  7. 7. And provide you with.. • ‘Information’ • Feeds, news, products…. • We know what you like https://www.Instagram.com
  8. 8. Live is live if life? Hatsune Miku https://www.youtube.com/watch?v=ib-N9skuHIM
  9. 9. Tour https://www.songkick.com/artists/2726386-hatsune-miku https://www.facebook.com/HatsuneMikuOfficialPage/
  10. 10. New world • Technical developments • Massive big data • We are all media ourselves now • Easy control-manipulating of digital S S I S I S S I M B T this idiot being a script..
  11. 11. My point? Reality is what we create and or maybe what we accept. As long as we believe it is the truth. Rather, our truth. It also opens new opportunities http://ftw.usatoday.com/2017/06/los-angeles-rams-amazon-all-or-nothing-jeff-fisher-fired-tells-coaching-staff-emotional-video https://seekingalpha.com/article/4039411-activision-blizzard-steady-revenue-stream-kings-old-candy-crush-game
  12. 12. So? http://www.quotesvalley.com/quotes/truth/page/269/ Samuel Clemens
  13. 13. Ethics – (digital) philosophy  To much focus on truth finding: as important as the ethical concept  Systematizing, defending and recommending concepts of right and wrong conduct. Resolving questions dealing with human morality: concepts such as good and evil, right and wrong, virtue and vice, justice and crime. It doesn’t provide rules on morality but it can determine moral values.  Not old-school: needed more then ever!
  14. 14. Over the line? http://tripadvisorboost.com/
  15. 15. Over the line? http://www.buy-cheap-likes.com/
  16. 16. https://www.youtube.com/watch?v=NXvzhYnlTU0 Order anything..
  17. 17. https://www.twitteraudit.com/
  18. 18. Thin line in reviews, posts, reactions etc. http://www.travelnext.nl/laten-likes-kopen-deel-1.html
  19. 19. Real person? https://twitter.com/
  20. 20. Commercial interest http://www.facebook.com
  21. 21. Is this ethical? http://www.centerpark.nl/
  22. 22. Is this ethical? http://www.traveller.com.au/hundreds-strip-off-for-free-flights-90hn http://www.telegraph.co.uk/travel/travelnews/5000308/Hundreds-strip-for-free-Aer-Lingus-flights.html?image=4
  23. 23. Wrap up • Truth finding is complicated • We have to decide ourselves • Both commercial and personal • From a ‘deeper’ or more profound point-of-view • Ethics… or maybe the why? https://nl.pinterest.com/explore/simon-sinek-golden-circle/
  24. 24. Wise words to remember http://izquotes.com/quote/188079

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