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Nrit mbo social media NHTV 15 mei 2017

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Nrit mbo cursusdag aan NHTV 15 mei 2017 topic over aantal trends in social media met focus op hospitality en travel.

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Nrit mbo social media NHTV 15 mei 2017

  1. 1. Social Media To Go! Trends & Ontwikkelingen in hospitality, travel, leisure & events Jeroen Vinkesteijn – 15 mei 2017 https://plus.google.com/communities/116564172151613669656
  2. 2. Social Media SoLoMo is Big Data is Web 2.0 2
  3. 3. Dashboards of data 3 http://www.internetlivestats.com/ / http://www.worldometers.info/
  4. 4. 4 https://www.billhartzer.com/pages/unilyzer-social-media-dashboard-review/
  5. 5. Measuring http://online-behavior.com/analytics/goals-funnels 5 http://www.coosto.com/nl/
  6. 6. Everything Measuring the user Mouse – cursor movements Eye-tracking Clickpath Heathmaps http://www.etworzenie.pl/o/eyetracking-ciekawe-wnioski-z-badania-ruchu-galek-ocznych/ 6
  7. 7. #Socialbesitas 7 http://www.kakhiel.nl/
  8. 8. Social Media is us SoLoMo is Big Data is Web 2.0 is not for free 8
  9. 9. Usage Social media data • Listen • Research • Communication • Image • Additional valueto your product • Loyalty • Promotion • PR • HRM • Protecting your market • SEO position • … 9
  10. 10. Het schaap 
  11. 11. Engage Belangrijk om alle fasen van de klant-ervaring in de gaten te houden: 1. Pre-purchase: awareness & consideration 2. Purchase experience 3. Post-purchase: retention & advocacy 4. Ongoing: advocacy & co-creation http://www.chuimedia.co.ke/apply-these-techniques-to-understand-your-customers-journey-online/
  12. 12. Trend 01 Listen! 12
  13. 13. Luisteren: wat doen we precies? http://www.coosto.com/nl/
  14. 14. Luisteren: naar wie? http://www.linkedin.com www.twitter.com http://www.hartvannederland.nl/top-nieuws/2013/gonny-hoopt-op-coulance-voor-terminale-broer/
  15. 15. Doe we dat? https://www.travelnext.nl/hoe-reageren-toeristische-bedrijven-op-instagram-vragen/
  16. 16. Trend 02 Infomediary 16
  17. 17. 17 Live
  18. 18. What we give away 18
  19. 19. 19 What we give away II iPhone – locations – system – fq. visited –hostory - details
  20. 20. Trend 03 Predictive Marketing 20
  21. 21. 21 http://www.predictiveanalyticsworld.com/patimes/predictive-analytics-facebook-a-love-story0823151/6117/
  22. 22. Big numbers can’t be wrong? 300 million photo uploads a day on FB 22
  23. 23. 23http://www.npr.org/sections/alltechconsidered/2016/05/18/477819617/facebooks-facial-recognition-software-is-different-from-the- fbis-heres-why /
  24. 24. 24
  25. 25. Trend 04 The resurrection of ethics 25
  26. 26. http://www.youtube.com/watch?v=y-a8dAHDQoo They know what you need, do they?
  27. 27. Commerciële belangen
  28. 28. 6. Bescherm consument tegen zichzelf Do people realize?
  29. 29. Trend 05 Importance of trust 29
  30. 30. 30 Source? https://www.techinasia.com/viral-photo-china-shows-manipulate-app-store-rankings-hard
  31. 31. Do you trust revies? 31
  32. 32. Review fake reviewers? http://buytwitterfollowersreview.org//32
  33. 33. Over the line? http://real-tripadvisor-reviews.com/ http://tripadvisorboost.com/
  34. 34. Politics http://www.salon.com/2016/11/25/russian-propaganda-is-using-facebook-other-social-media-sites-to-manipulate-american-voters/ http://fortune.com/2016/05/20/chinese-social-manipulation/
  35. 35. Trend 06 Need for knowledge 35
  36. 36. Snappen van de media
  37. 37. 37 https://www.youtube.com/watch?v=bWXIJSiagBY Overview of cyber attacks world-wide
  38. 38. 38 Not all that is measurable is of value, and not all of value can be measured • Kennis: http://www.travelnext.nl/ http://www.marketingfacts.nl/ en http://techcrunch.com/ • Juridisch: http://blog.iusmentis.com/ • Gebruikers data: https://www.globalwebindex.net/ • Quiz: https://www.kahoot.com/ samen op canvas: https://padlet.com • Meten: http://socialblade.com/ http://open.coosto.com/nl/ • Revers image search Google Tips
  39. 39. Bedankt! Jeroen Vinkesteijn vinkesteijn.j@nhtv.nl @jvinkesteijn https://nl.linkedin.com/in/jeroenvinkesteijn

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