Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Social media 10 hot issues

59 visualizaciones

Publicado el

Guest lecture at BUas, Breda Univeristy a.s. AfL, 14-12-2018

Publicado en: Educación
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Social media 10 hot issues

  1. 1. Social Media Top ten interesting issues Jeroen Vinkesteijn Slideshar: http://xxx http://www.dovetailminiatures.com/social-media-marketing-explained/
  2. 2. Big data: anywhere, anytime https://www.youtube.com/watch?v=_yKga54tx6U It’s all about data!
  3. 3. According to Google… 3 Source: https://www.google.nl/search?q=Jeroen+vinkesteijn
  4. 4. Okay, one of the risks: Bias? 4 Source: https://www.google.nl/search?q=Jeroen+vinkesteijn
  5. 5. 5 Source: https://www.google.nl/search?q=Jeroen+vinkesteijn
  6. 6. • New editions • All suggestions welcome • Modern way: publishers 
  7. 7. Today Top ten cases and challenges, from a business perspective 1. End of Control 2. Legislation: EU 3. Data is merchandise 4. Profile - or Persons 5. Worldwide impact 6. Dependency on platforms 7. Responsiveness test 8. Conversational human voice CHV 9. Censorship on social media 10. Buying engagement
  8. 8. 1 End of control We all are slaves of the algorithms https://www.linkedin.com/pulse/customer-empowerment-fallacy-how-technology-eroded-constantinides/
  9. 9. 2 Legislation GDPR - AVG, sure, but what will it bring? #spom #ad? Lawfull processing grounds of data •Necessary for the agreement •Legitimate interest (balance) •Consent
  10. 10. Social media advertising 10 DDMA presentation 12-2017 Basis: unfair commercial practice laws • Disclosure: Advertising through Social Media must be clearly recognizable as such. • Ban on manipulation: Modifying posts or other communications on social media such that the average consumer may be misled is prohibited.
  11. 11. New subject rights 11 DDMA presentation 12-2017 https://www.insideprivacy.com/airlines/gdpr-top-5-post-implementation-issues-for-airlines/ • Right to information (simple and clear) • Right to be forgotten • Right to data portability • Rights in case of automated decisions with legal effect, or similar https://www.endpointprotector.com/blog/top-5-ways-dlp-can-help-with-gdpr-compliance/
  12. 12. Can FB still do this? 12 DDMA presentation 12-2017
  13. 13. Coming up! 13 https://www.wired.com/story/europes-copyright-law-could-change-the-web/
  14. 14. 3 Data is the new mechandise Via social media, apps, games, mobile we have all the data! https://de.wikiquote.org/wiki/Eric_Schmidt "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place." Interview with Maria Bartiromo auf CNBC am 3. Dezember 2009.
  15. 15. Combination web – social via cookies 15 https://www.klm.com/travel/gb_en/images/Cookie-policy_v10-EN_tcm638-697281.pdf
  16. 16. 4 Profile or persons? Are we paying to talk to a dog? A child? https://www.instagram.com/itsdougthepug/?hl=en https://www.facebook.com/HatsuneMikuOfficialPage/
  17. 17. Companies as zombies https://www.emerce.nl/research/reisbedrijven-best-benaderbaar-via-facebookhttps://www.facebook.com/src.cultuurvakantieshttps://www.instagram.com/djosernl/
  18. 18. Which identity? https://twitter.com/search?q=google%20faroe%20islands&src=typd
  19. 19. 5 WorldWide impact Humor, local setting https://twitter.com/GaelGarciaB?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthorhttps://www.imdb.com/title/tt4652164/
  20. 20. https://www.ferrysamui.com/chinese-new-year.html 新年快乐 4.717 https://medium.muz.li/what-makes-wechat-so-successful-5d4795c96e1d
  21. 21. 6 Dependency Top ten cases and challenges, from a business perspective https://blog.hootsuite.com/facebook-algorithm/
  22. 22. https://www.emerce.nl/research/onderzoek-bedrijven-reageren-slecht-instagram 7 Responsiveness test
  23. 23. https://www.emerce.nl/research/onderzoek-bedrijven-reageren-slecht-instagram Response time
  24. 24. What we did… 2 van de 104
  25. 25. Sentiment & Engagement? http://artatm.com/2010/02/broken-heart-anti-valentines-day-collection/ https://www.facebook.com/thomascook/ 8 Conversational Human Voice Quick, style, ‘human’, style, personalization: risks!
  26. 26. Ohhh yes… https://www.facebook.com/lowcostholidays/
  27. 27. Ohhh yes… It’s not about educating the customer, it’s not about being right or wrong. It’s about the customer and doing business. http://howmanyofme.com/search/
  28. 28. If…….. http://www.lemmetweetthatforyou.com/
  29. 29. 9 Censorship on social media Commercial interest, politics etc. https://www.facebook.com/help/212826392083694?helpref=uf_permalink https://www.theguardian.com/news/series/cambridge-analytica-files https://abcnews.go.com/Technology/facebook-hire-3000-workers-monitor-content/story?id=47178969
  30. 30. 10 Buying engagement Top ten cases and challenges, from a business perspective https://www.youtube.com/watch?v=NXvzhYnlTU0
  31. 31. So… Top ten cases and challenges, from a business perspective http://www.travelnext.nl/laten-likes-kopen-deel-1.htmlhttp://www.buy-cheap-likes.com/
  32. 32. Still… Very recognizable… https://www.goodreads.com/quotes/729544-we-don-t-have-a-choice-on-whether-we-do-social
  33. 33. Jeroen Vinkesteijn vinkesteijn.j@buas.nl @jvinkesteijn www.emerce.nl https://www.linkedin.com/in/jeroenvinkesteijn/ Contact

×