The two-day masterclass features Dr. Robert Kaplan and Dr. David Norton, the creators of the Balanced Scorecard framework. They will provide new material on topics like co-creation, shared value, and scenario testing for risk management. Attendees will learn how to implement a comprehensive strategy execution system, align organizations and employees with strategy, and continually improve and sustain strategy execution over time. The masterclass aims to help participants apply the Balanced Scorecard to achieve transformational performance improvements.

1. Super Early Bird Book By 2 February 2012
and SAVE US$2,920!
BALANCED SCORECARD FORUM
21 - 26 April 2012 • The Address Hotel, Dubai Marina, UAE DUBAI
Building Competitiveness Through World Class Strategy Execution Practices
Dr Kaplan And Dr Norton’s ONLY At The Balanced Scorecard Forum 2012
Famous Masterclass ü THE definitive Balanced Scorecard Masterclass delivered by the iconic gurus
themselves
ü NEW The region’s top business leaders on today’s most pressing business
Plus Brand NEW Material on challenges and the way forward
Co-Creation, Shared Value And Scenario ü NEW The Strategy Execution Ambassador – Jeroen de Flander – on why
Analysis For Risk Management! companies fail in strategy execution
ü NEW Expert lessons on implementing the Balanced Scorecard in project
focused organisations
ü NEW In-depth guidance, tools and practical lessons on how risk
management works in practice
ü NEW Benchmarking data on strategy execution capability, success and
failure from over 1400 companies
ü NEW Multiple perspectives on the Balanced Scorecard at every stage of its
lifecycle
ü NEW 5 Hall of Fame case studies for best practice Balanced Scorecard
implementations
ü NEW 6 expert led workshops on everything from change management
to aligning human capital for performance breakthroughs!
Introducing The Strategy Execution Ambassador
Jeroen De Flander
New Guru Speaker
Pre-Forum Workshops: 21 April 2012
A: Risk Management For Strategy Execution
B: Aligning Human Capital To Drive Performance Breakthroughs
C: Best Practice Change Management For Successful Strategy
Execution
Bestselling author of
Strategy Execution Heroes
Post-Forum Workshops: 26 April 2012
D: “The 8” – A Unique Strategy Execution Framework
E: The Balanced Scorecard In A Project Focused Organisation
Plus! The Strategy Execution Barometer™ - the leading resource
F: A Practical Guide To Performance Benchmarking worldwide for practical, fact-based Strategy Execution market data
– with data from more than 1400 companies!
Strategic Partner Supporting Sponsor Sponsor Media Partners Organised By
Tel: 971-4-335 2437 Fax: 971-4-335 2438 Email: register@iirme.com Web: www.iirme.com/bsc

2. The Famous Kaplan Norton Masterclass Hearing it from the masters
Two Days LIVE and IN PERSON With The Iconic Inventors of Balanced Scorecard
is a unique experience
Dr Robert Kaplan And Dr David Norton Rajeev Thomas, Qatar Foundation
One of the most valuable speakers on business strategy and leadership today David P. Norton is founder and director of several organisations specialising in systems and processes to improve the execution of business
strategy. Dr Norton has founded and built a series of professional service firms during the course of his career, each focused on leading edge
Few people have contributed as significantly to the art, and especially the science, of business strategy as Robert Kaplan.
issues of management, from information technology and knowledge management to the discipline of strategy management. A frequent lecturer
His Balanced Scorecard is the premier tool for aligning a company’s current actions with its strategic goals. This performance management
and author, David Norton is best known for his work with the Balanced Scorecard, which has been the subject of many conferences and articles.
system helps business leaders clarify their corporate vision and align people, business units, and resources with a unified strategy.
He is the co-author, with Robert S. Kaplan, of eight Harvard Business Review (HBR) articles and five books: The Balanced Scorecard, The Strategy
In his research and writing, speaking and consulting, Robert develops ways to link cost and performance management systems to strategy Focused Organization, Strategy Maps, Alignment and The Execution Premium. Dr. Norton’s books have sold more than one million copies in 23
implementation and operational excellence. different languages.
The BSC approach is also being successfully applied by governments and nonprofits throughout the world to improve The Balanced Scorecard concept was selected by the editors of the Harvard Business Review as “One of the most influential
transparency, governance, and measurable social outcomes. management ideas of the past 75 years.” Dr Norton was also voted as one of the “World’s 12 Most Influential Management
Robert Kaplan and coauthor David Norton have written five landmark books on The Balanced Scorecard, describing how it Thinkers” by Sun Top Media’s Thinkers 50. Drs. Norton and Kaplan were honored with the “Champion of Workplace
works and outlining best practices for its implementation. Together, these books have transformed the business strategy Learning and Performance Award” by the The American Society for Training and Development (ASTD). David P. Norton
landscape and made Robert Kaplan one of the most valuable speakers in the fields of business strategy and leadership. is the preeminent authority, along with Robert Kaplan, on how to institutionalise strategic thinking using The Balanced
Robert Kaplan is Baker Foundation Professor at Harvard Business School and a former Dean of the Graduate School of Scorecard (BSC). Dr Norton co-developed this extraordinary tool for defining and executing business strategy. He co-
Industrial Administration, Carnegie-Mellon University. authored with Kaplan, the three essential books on The Balanced Scorecard. David Norton is also the co-founder,
president and CEO of the consulting firm that helps organisations use the BSC successfully. In his presentations,
The Books Dr Norton helps companies make effective strategic thinking and execution an essential part of their business,
The Execution Premium describes a systematic and proven framework for achieving the financial results promised by both at the top (through the equivalent of a Chief Strategy Officer) and throughout the organization.
your strategy: How to put it into action, test it and revise it for reliable returns. An effective and influential speaker, David P. Norton is one of the most significant figures
The Balanced Scorecard: Translating Strategy into Action-The seminal book on the tool that dozens of companies transforming business today.
have embraced for achieving long-term growth. Winner of the 2001 Wildman Medal from the American Accounting
Association for its impact on practice; in 22 languages. More About David Norton
The Strategy Focused Organisation describes how to make strategy a continuous process owned by everyone Utilising the Balanced Scorecard concept, Dr Norton allows complex organisations to effectively
throughout the organisation. Best international business book for 2000, Cap Gemini Ernst & Young. clarify, manage and implement their business strategies with a rigor never possible before. Dr Norton’s
first book, The Balanced Scorecard: Translating Strategy Into Action, shows managers how to use this
Strategy Maps offers a powerful new visual tool for aligning processes, people and IT with desired outcomes. One of revolutionary tool to guide their strategic investments in people, systems and new products for long-
top 10 business books of 2004 by strategy+business magazine and amazon.com. term growth. Dr Kaplan and Dr Norton describe a multistage system that enables organisations to gain
Alignment applies the Balanced Scorecard to corporate strategy, aligning business units (often poorly-coordinated) measurable benefits from carefully formulated business strategies. Together, these books and the
with headquarters’ long-term goals, using an Office of Strategic Management. presentations based on them, represent some of the most valuable breakthroughs in business strategy
in recent times.
Dr Kaplan also co-developed Activity-Based Costing, a revolutionary approach to
Dr Robert Kaplan, determining the underlying economics of a business, which he describes in his books Dr David Norton’s research and lectures have tremendous value for any company Dr David Norton
Professor Cost & Effect and, more recently, Time-Driven Activity-Based Costing. seeking to plan and sustain value creation over the long term. Dr Norton has
Director
Harvard Business Honours
extremely broad and practical experience working with companies of all kinds and
at all levels on their strategic capabilities. And he has unusual depth in developing Palladium Group
School and Ÿ Accounting Hall of Fame the strategic potential of human resources. and Co-founder
Co-founder of
Ÿ Lifetime Contribution Award, Management Accounting Section of the American
David P. Norton earned a BS in electrical engineering from Worcester Polytechnic of the Balanced
the Balanced Accounting Association, and the Institute of Management Accountants
Institute, an MS in operations research from the Florida Institute of Technology, an Scorecard USA
Scorecard USA Ÿ One of top 20 Business Writers/Management Gurus, Financial Times 2005 CEO MBA from Florida State University, and his doctorate in business administration
Survey from Harvard Business School.
Masterclass Day One Sunday, 22 April 2012 Masterclass Day Two Monday, 23 April 2012
With NEW material from Dr Kaplan and Dr Norton on Co-Creation, Shared Value and Scenario Testing for Risk Management!
07:00 Registration And Coffee 12:30 Lunch And Networking Break 07:30 Morning Coffee system achieves this objective at several levels including
conducting operational and strategy review meetings as
08:00 Opening Remarks From The Chairman well as meetings that test and adapt the strategy, leading
08:00 Opening From The Chairman 13.45 Setting Meaningful KPIs, Stretch Targets And Selecting And Mazen Dauleh, Strategy Consultant, State Audit Bureau, Qatar
Mazen Dauleh, Strategy Consultant, State Audit Bureau, Funding Strategic Initiatives to new objectives and BSC metrics that keep the strategy
08:05 Risk Management: Interactive Case Study relevant to changing market and business conditions. Dr
Qatar The discussion of the system continues by showing how to
“The Harvard Experience” Kaplan will demonstrate the role for business analytics to
set targets for strategic themes and objectives, the process inform the design of operational KPI dashboards. He will
08:15 Strategy Execution System: From A To Z to select portfolios of strategic initiatives, and the new Using a real-life case study example from the Canadian
utility, Hydro One, Dr Kaplan will lead an interactive session also summarise his current collaboration with Professor
Managing strategy execution should be a permanent part funding mechanism of strategic expenditures (StratEx). Michael Porter on the tremendous opportunities to improve
of an executive’s job. This requires a management system. Dr Norton will describe his recent research on the on establishing and running a comprehensive enterprise
risk management system. The session will emphasise the the value and cost of health care delivery through accurate
Most organisations have pieces of this system, such as performance breakthroughs that Hall of Fame enterprises measurement of outcomes and costs.
mechanisms for identifying and quantifying the principal risks
budgeting and goal-setting, but the pieces are isolated and have achieved. These provide guidance for setting to an organisation’s strategy, especially how to develop and Dr Robert Kaplan
incompatible. Further, most organisations do not have a ambitious quantitative and qualitative targets for key transmit risk information from the front lines to the boardroom, 12:30
formal process to translate the strategy, test it, and align BSC achievement metrics. The role of theme owners and Lunch and Networking Break
and how to allocate resources to mitigate the most likely and
the organisation. This session provides a CEO’s guide: What theme teams for managing the implementation of cross- consequential risks. 13:45 BSC Implementation: Leading Change And The Role For The
to expect when adopting the Balanced Scorecard system functional and cross-business projects will be introduced. Dr Robert Kaplan CEO
– real world insights into the challenges, timeframes, Dr David Norton Strategy requires that companies break away from
investment and skills involved in a successful sustainable 09:15 Integrating Risk Management To The Strategy Execution doing business-as-usual so they can adopt a new way
implementation. Dr Norton will also describe how mature 14.30 Aligning The Organisation To The Strategy System of competing and doing business. Yet most change
BSC organisations sustain their strategy execution system Most enterprises consist of multiple business and Risk management has become essential for successful and management programme fail. In this session, Dr Kaplan
sustainable strategy execution. Many organisations, however, will highlight the vitally important role for the CEO to lead
by embedding it within the organisation’s three to five year functional units. For the full execution premium to be
despite having a designated risk management officer and even and manage the change process. He will start with the
strategy cycle. earned, the enterprise must achieve both vertical and a risk management department, have suffered massive losses
Dr David Norton horizontal alignment in each unit’s strategic objectives. This key role – embedded in leadership gurus John Kotter
from their failure to understand and manage the risks inherent and Michael Beer’s pioneering work – to unfreeze the
session will review how to achieve organisational synergies in their strategies. Dr Kaplan will share insights on how Hall
09:45 Strategy Maps, Strategic Themes And The Balanced through a cascaded and linked strategy map, and how to organisation so that executives and employees alike accept
of Fame organisations, such as Infosys and VW do Brasil use the urgent need for change. He will continue by showing how
Scorecard co-create strategy maps with strategic suppliers and their strategy maps to identify the key risks in the strategy. Kotter’s Leading Change programme can be leveraged and
In this session, Dr Kaplan will describe the latest innovations customers for shared value creation. From this early identification, they develop Key Risk Indicator accelerated by integrating with the Kaplan-Norton strategy
in strategy mapping. The session will illustrate how external Dr Robert Kaplan scorecards to give them advance warning of imminent risk execution system. The session will include examples from
and internal customer metrics need to be selected based events and also develop portfolios of risk mitigation initiatives the successful CEOs of enterprises in the Palladium Balanced
on the organisation’s differentiating customer value 15.15 Networking And Refreshment Break that reduce the likelihood and consequences from risk events. Scorecard Hall of Fame for Strategy Execution®.
proposition. Discover how to choose the right strategic The session will conclude with the role for war-gaming and Dr Robert Kaplan
objectives and construct a strategy map around four to 15.45 Linking Strategy To Operations scenario analysis to envision and mitigate the non-controllable
six themes that link human capital and process objectives High-level strategic objectives must be driven down into risks that can arise from the organisation’s volatile external 14:45 Networking And Refreshment Break
to customer and shareholder objectives. While strategy operational processes. Dr Norton will illustrate how to link environment.
Dr Robert Kaplan 15:15 BSC Implementation And The Office Of Strategy
maps provide an overall view of an organisation’s strategy, operational process improvements to strategic objectives, Management
strategic themes segment the strategy into general including the role for performance improvement programs 10:15 Networking And Refreshment Break The new BSC strategy management system does not
categories, allowing organisations to focus actions and (TQM, Six Sigma, Lean); and how to design operational manage itself. This session will discuss how a new
provide a structure for accountability. New material will dashboards of KPIs that drive continuous improvement. 10:45 Aligning Employees To The Strategy competency and a new organisation, the Office of Strategy
include how to incorporate triple bottom line reporting and Dr David Norton Ultimately, strategy is executed by employees, not the senior Management, has emerged to play this role. Dr Norton will
sustainability objectives into your strategy map. Dr Kaplan leadership team. But employees cannot help implement a explain the multi-year agenda for the OSM as it migrates
strategy that they are unaware of, do not understand, or the Balanced Scorecard from an initial feasibility project
will also demonstrate how to co-create strategy maps with 16.30 Kaplan–Norton Clinic
have little motivation to execute. This session covers the into a sustainable strategy execution system that delivers
key stakeholders to create the “shared value” described Open Forum for Q&A important processes needed to communicate strategy,
in Michael Porter’s seminal January 2011 Harvard Business transformational improvements in performance. The stages
motivate employees, and align the development of employees’ include:
Review article. 17.30 Close Of Masterclass Day One capabilities and competencies to strategic objectives.
Dr Robert Kaplan 1. Unfreeze the organisation (continuing the discussion
Dr David Norton in Dr Kaplan’s previous session)
11:30 Continually Improving The Strategy 2. Focus and align the organisation to strategic priorities, and
10:45 Networking And Refreshment Break 3. Sustain the new culture of strategy execution and
Today, strategies are implemented in volatile and highly-
competitive environments. Strategy is a hypothesis on how accountability for delivering performance.
11:15 Strategy Execution: Best Practice Case
Volkswagen do Brasil (VWB) is the second largest
This was the best Forum to satisfy shareholder/stakeholder objectives. The strategy Dr David Norton
Volkswagen operation in the world, with four plants, I and my executive team execution system must not only define these hypotheses,
but also continually monitor the external and internal
16.00 Kaplan–Norton Clinic
22,000 employees, and revenues of more than US$9
billion, enjoying one of the highest profitability rates in the
ever attended; the best time environments so that managers can guide, test, and adapt
Open Forum for Q&A
VW group. It wasn’t always this way. In 2006, following invested for our company’s the strategy to changing conditions. The BSC management 17.00 Close Of Masterclass
years of currency devaluation, a sluggish economy, new future
sources of competition, and market share loss, VWB
undertook a major restructuring and adopted the BSC Zeyad Al Moosa, Managing Director, Meet The Masterclass Chairman
to mobilise the company. In this interactive session, Dr Gulf Drug Establishment, UAE Mazen’s experience comes from hands-on implementation projects as the top Strategy Executive responsible to large
Kaplan will demonstrate how VWB grew revenue by 80 company CEOs and boards to create strategic planning management systems using Balanced Scorecard (including Qatar
percent in four years, doubled employee engagement, and Steel and Qtel). Beyond specialised strategy management experience in the last decade, Mazen’s management experience
improved internal processes through the organisation’s spans 25 years with world class companies including Schlumberger and Qatar Petroleum. He has also supervised and
implementation of a sustainable strategy management managed Strategic HR initiatives, including structure reorganisation, performance management and job evaluation.
system. Mazen Dauleh, Mazen’s MBA dissertation topic was on Change Management and further academic credentials include the highest
Dr Robert Kaplan Strategy Consultant, available certifications from Drs Kaplan and Norton in Balanced Scorecard and (OSM) Office of Strategy Management. He is
State Audit Bureau, Qatar also founder and CEO of Vision Strategy Management Consulting.
Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/bsc

3. BALANCED SCORECARD FORUM Wonderful Masterclass which can
change an organisation’s fate
21 - 26 April 2012 • The Address Hotel, Dubai Marina, UAE DUBAI Prakash Loganath, Reliance Industries
NEW And Refreshed Agenda For 2012! Agenda At A Glance
Balanced Scorecard Forum 2012
Bringing You All Of The Latest Developments In Strategy Management And Execution
21 April 22 April 23 April 24 April 25 April 26 April
ü Essential updates on the latest strategy management concepts, including new industry buzzwords Pre-Forum Workshops A, B, C
“shared value” and “co-creation” Kaplan Norton Masterclass
Including Executive Lunch ü ü
ü Vital insights into what makes the Hall of Fame companies stand out – from Dr Norton – and why
companies fail - from brand new guru, Jeroen de Flander Balanced Scorecard Forum ü ü
ü Practical “how to” on risk management from Dr Kaplan, Abu Dhabi Ports Company and Dimension Post-Forum Workshops D, E, F
Data Asia Pacific
Best Practice Contributions And Insights From:
ü Strategy execution benchmarking data from more than 1400 companies Dubal YK Almoayyed and Sons Abu Dhabi Ports Company Bahrain Ministry of
ü The full story: multiple perspectives on the Balanced Scorecard at every stage of its lifecycle Works AW Rostamani Abdulla Al Masaood and Sons Qatar Government Zamil
ü Successful Balanced Scorecard implementation in project focused organisations Group Holding Company Mary Kay Infosys Dimension Data Asia Pacific Abu
ü And much more… Dhabi Sewerage Services Company Qatar Steel Abu Dhabi Education Council
Forum Day One Tuesday, 24 April 2012
07. 30 Registration And Coffee
08.00 Chairman’s Opening Remarks Edy Abou Chakra heads the management and strategy consulting practice at ADDIMA
BOOK BEFORE
Edy Abou Chakra
Partner
Consulting. He brings with him over 15 years of experience in the management, strategy,
information systems and financial fields. As a strategic planner and management
consultant, he has helped many organisations develop successful strategies and execute
2 FEBRUARY 2012
ADDIMA Consulting them through the balanced scorecard and other performance planning and management AND SAVE UPTO US$2,920
UK, KSA & Lebanon systems. Mr. Abou Chakra is a certified Master Balanced Scorecard Professional from
George Washington University and the Balanced Scorecard Institute (MBSP), Information
Systems Auditor (CISA-ISACA) and Certified E-business Consultant (CEC-ICECC).
WWW.IIRME.COM/BSC
Business Leaders Panel Michel Ayat
CEO
Alan Guest
CEO
Constantin Salameh
CEO
08.15 New Pillars Of Competitiveness – Leveraging Performance Culture, AW Rostamani YK Almoayyed & Sons Abdulla Al Masaood & Sons
Governance And Risk Management Practices To Succeed In Today’s UAE Bahrain UAE
Middle East Business Landscape
Ÿ How will the region’s economy develop in the next five years and
what will be the keys to success? Michel Ayat is a seasoned automobile industry Alan’s early career saw him overseeing the CKD Constantin Salameh is CEO of Abdulla Al Masaood &
professional with over 25 years of experience in leading assembly of both Land Rover and Range Rover in Sons, a diversified Abu-Dhabi-based private group
Ÿ To what extent is governance an important part of corporate board a portfolio of automotive brands. Ayat has spearheaded assembly plants throughout Africa, the Far East and with operating companies in the automotive and motor
agendas in the Arab World? the operations of Arabian Automobiles Co. (AAC), which other developing markets. In 1980 he became Export sports, hospitality and leisure, industrial, services and
is the flagship of the AW Rostamani Group and the Sales Director for Land Rover and the Overseas Strategy construction sectors. He has 25 years of senior cross-
Ÿ How are left field macroeconomic events impacting business in the National Sales Company (NSC) for the Nissan, Infiniti Director for Rover International before moving in the functional management experience with multinational
Middle East? and Renault brands in Dubai and the Northern Emirates. early 90’s into General Management in the Middle companies in the technology, private equity, retail and
Ayat has been responsible for delivering consistent East. He worked in Dubai, Qatar and Egypt in senior financial services sectors. He was the MD of Safinvest
Ÿ How important are risk management practices in achieving success year-on-year growth and ensuring market leadership management positions before joining YK Almoayyed in SA, a multi-billion dollar private investment group, and
in today’s business landscape? in key vehicle segments. His medium term goal is to turn 2005 as Chief Executive. YK Al Moayyed is a diversified the senior VP and CFO of Compass Holding, a family
Ÿ What are the performance levers businesses need to leverage to be the automotive operations of AW Rostamani Group into business group with business in the automobile, building business with operations in fifty countries. Constantin
a US$2 billion company by 2015. materials, electronics, industrial and building systems previously held senior executive positions with Hewlett
competitive in an ever changing world? and furniture and interior design sectors. Packard.
09.00 The Office Of Strategy Management (OSM) As A Driver Of Sustainable Business 11.45 Qatar Government: Driving The Implementation Of The Balanced Scorecard From
Success An Unexpected Source - Finance
Ÿ Defining the scope and responsibilities for the OSM to ensure real alignment of Ÿ The case for change and resistance to migrating from a government culture to a
performance-driven one based on KPIs
management processes to the strategy
Ÿ Populating the OSM with capable managers who will make things happen
Ÿ Implanting the OSM (Office of Strategy Management) into the Finance Function
- where you would least expect it
A great opportunity to meet the
Ÿ In it for the long haul: moving past the initial project to embed a sustainable Ÿ How this BSC implementation will enable the State Audit Bureau to audit
the more than120 government ministries and entities for strategy execution
Balanced Scorecard gurus
organisational framework to support the new performance management capability in Qatar - another term for sound governance
system Dexter Calivara, Qatar Fuel - WOQOD
Mazen Dauleh, Strategy Consultant, State Audit Bureau, Qatar
Alan Guest, CEO, YK Almoayyed & Sons, Bahrain
12.30 ADDIMA Consulting Case Study
09.45 Networking And Refreshment Break
13.15 Lunch And Networking Break
10.15 Risk Management: When Competing Strategic Objectives Collide To Create A
“Black Swan” Risk
The BSC Journey And Practitioner Perspectives Along The Way Ÿ Communicating strategy, reducing altitude and maintaining focus to maximise
synergy
Ÿ The ADPC Enterprise Risk Management Framework: Aligning risk management 14.15 BSC: The Right Start - Building Engagement, Accountability And A True Ruben Decoud, Manager International Human Resources, Mary Kay, USA
activities down to the project level Performance Culture With The Balanced Scorecard
Ÿ Back from the brink: Managing a “black swan risk event” on a regional mega- Ÿ Developing strategic direction and establishing a strategic change agenda that 15.45 Networking And Refreshment Break
project reflects the key strategic priorities
Must Attend
Ÿ Risk action: Engaging multiple internal and external stakeholders for successful Ÿ Getting started with a robust strategy map and scorecard which are a true 16.15 BSC: Mature Implementation – Maintaining Momentum And A Clear Strategic
risk mitigation reflection of the corporate strategy Direction In An Ever Changing World
Ÿ Sustaining strategic focus
Ÿ Risk velocity: Understanding its impact on risk appetite and response Ÿ Building and sustaining senior level understanding and commitment to a new
Ÿ Driving organisational change
approach and a new corporate scorecard
Ÿ Future-world scenario planning: less about prediction, more about organisation Ÿ Delivering performance
flexibility and resilience Ÿ Keeping up the momentum with the BSC implementation: Managing the BSC Ÿ Lessons for implementation
programme to ensure success V. Ganapathy Subramanian, Head – Strategic Planning, Infosys Ltd, India
Domenic Antonucci, Chief Risk Officer, Hall of Fame Award Winner 2007
Mahmoud Al Sayyed, Vice President Strategy Management,
ADPC (Abu Dhabi Ports Company), UAE Zamil Group Holding Company, KSA
17.00 Balanced Scorecard Practitioner – Expert Panel
11.00 Successful Balanced Scorecard Implementation In A Project Focused Organisation 15.00 BSC: The Middle Years - Linking The Organisational Vision To The Individual By A great opportunity to ask those questions you really want to ask expert
Ÿ Real results: applying the Balanced Scorecard to deliver new infrastructure and Creating A Strategic Line Of Sight practitioners about every step of the Balanced Scorecard journey.
public services in support of Bahrain Vision 2030 Ÿ Achieving alignment to a strategic vision across borders and functions Mahmoud Al Sayyed, Vice President Strategy Management,
Ÿ Linking core business and management initiatives with operational projects Zamil Group Holding Company, KSA
Ÿ Translating strategic vision into tangible behaviors to maximise synergy and
Ÿ Integrating the Balanced Scorecard with the Ministry’s Project Management Ruben Decoud, Manager International Human Resources, Mary Kay, USA
clarify performance expectations
Framework V. Ganapathy Subramanian, Head – Strategic Planning, Infosys Ltd, India
Ÿ Linking business activities and performance indicators to people processes and
Raja Al Zayani, Chief Of Strategic Planning, Ministry Of Works, Bahrain individual appraisal systems 17.45 End Of Forum Day One
Feature Speakers Spotlight
Amir Al Janahi Domenic Antonucci Raja Al Zayani Mahmoud Al Sayyed
Corporate Controller Chief Risk Officer Chief Of Strategic Planning Vice President Strategy
Dubal ADPC (Abu Dhabi Ports Company) Ministry Of Works Management
UAE UAE Bahrain Zamil Group Holding Company
KSA
Amir Al Janahi is a member of Dubai Aluminium (DUBAL)’s Domenic is responsible for programme risk and Enterprise-wide Raja has established the strategic planning section at the Ministry Mahmoud has an MBA, Certified Management Consultant (CMC),
Executive Management team working as Corporate Controller. Risk Management (ERM) for Abu Dhabi Ports Company (ADPC) of Works, which has acted as the region’s first Office of Strategy Kaplan-Norton Palladium Balanced Scorecard (BSC) Certified
He is responsible for the effective execution of DUBAL’s strategy an infrastructure developer. The Khalifa Port and Industrial Management. In three years from its establishment, the strategic Graduate and Certified Project Management Professional (PMP)
and operational objectives using the Balanced Scorecard, which Zone is a mega-size project constructing one of the world’s planning section has supported Ministry of Works in winning with 16 years of experience in management and consulting
was adopted by DUBAL in 2005. Amir also has responsibility for largest vertically integrated industrial and transportation hubs. the Hall of Fame Award, which is the world renowned award in the fields of strategy management, corporate governance,
management reporting, budgeting, forecasting, preparation of Domenic has 30 years experience in corporate strategic planning, for excellence in strategy management. Raja has been a key organisational development and business valuation. Mahmoud
financial statements, internal control and management of the operations and business risk management consulting in the UAE, member in supporting Ministry of Works to found, plan, execute, has been in his current role since September 2008. He is
finance department and the accounts payable process. He has Middle East, Africa and Asia-Pacific with firms such as Shell. and manage the strategy. She has been recognised by Palladium responsible for initiating and implementing the Group strategy
been with DUBAL since 1988, and formerly held a financial control Prior to joining ADPC, Domenic was a strategic risk consultant to Group for Strategy Execution as the world’s first Certified management system using the Balanced Scorecard framework
role at the Commercial Bank of Dubai. He is a fellow member of MENA regional clients with the world’s largest risk consulting firm Practitioner during the Palladium Summit at London during June as well as governance and organisation alignment practices.
CIMA. Marsh, having relocated from chief risk officer roles implementing 2011.
AS4360 risk standards with Australian organisations.
Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/bsc

4. New Guru Speaker Jeroen De Flander
Jeroen De Flander is a seasoned international strategy execution expert, top executive coach, seminar leader and highly regarded keynote Be among the first to hear Jeroen speak in the UAE
speaker. on Wednesday, 25 April 2012, 08.30 – 12.00!
Jeroen has helped more than 17,500 managers in 22 countries master the necessary execution skills, including the USA, Brazil, Venezuela, Drawing on The Strategy Execution Barometer™, the
Jordan, Malaysia, Spain, Italy, Russia, Estonia, the Netherlands, France, the UK, Germany, Egypt, China, Croatia, Korea and Belgium. He has leading resource worldwide for practical, fact-based
shared the stage with strategy gurus like Michael Porter and Costas Markides. Strategy Execution market data, Jeroen de Flander will
answer that all-important question: Why do companies
His book, Strategy Execution Heroes, reached the Amazon bestseller list in five countries. Jeroen is co-founder of the performance factory fail in executing their strategy? With reference to data from
– a leading research, training and advisory firm which is solely focused on helping individuals and organisations increase performance over 1400 companies, 20,000 managers, 36 countries
through best-in-class strategy execution. and 29 sectors, Jeroen will show you how your company
measures up against others in terms of strategy execution
For several years, he had global responsibility for the Balanced Scorecard product line for Arthur D. Little – a leading strategy consulting capability, explain why companies fail to execute their
firm. The 50+ companies he has advised on various strategy and strategy execution topics include Atos Worldline, AXA, Base, Bridgestone, strategy correctly and provide you with the tools and
CEMEX, GDFSuez, Honda, ING, Johnson & Johnson, Komatsu, Sony and the Flemish and Belgian governments. techniques to avoid making the same mistakes!
What people say about The Strategy Execution Barometer™:
A very insightful report that reflects everyday realities This report offers a true benchmark for us with
at the ground level. It also makes you realise that regards to other large international companies.
Book signing with you are not alone in facing the problems of implementing It allows us to compare ourselves to both the
Jeroen de Flander your company strategy. I have been able to use this average and the best-in-class so we know
report as a benchmark to improve my organisation’s exactly where we stand and how we should act
on Wednesday, 25 April 2012, 10.00-10.30 performance management process accordingly
Dr Mohammed Ilyas, Manager Economics and Business Support, SABIC, KSA Bart Ponsioen, Senior Associate, ING, Germany
Forum Day Two Wednesday, 25 April 2012
07. 45 Morning Coffee 12.00 Implementing Balanced Scorecard To Achieve Best In Class 15.15 Networking And Refreshment Break
Business Performance In Adverse Market Conditions
08.15 Chairman’s Opening Remarks Setting the tone at the top: the instrumental role of leadership in 15.45 The Internal Processes Perspective: Driving Operational Excellence
José María Ortiz, Vice-President, Palladium, EMEA strategy execution success Through The Balanced Scorecard
Jose Maria oversees EMEA operations. Since joining Ÿ Delivering a communication and awareness campaign that Ÿ Identifying and understanding your competitive advantage as a
Palladium ten years ago, Jose Maria has developed a brings strategy to life every day driver of breakthrough performance
strong professional career, first appointed as the COO
of Iberia Spain, later becoming the Managing Director, Ÿ “Strategy is everywhere”: Creating a strategic line of sight from Ÿ Identifying opportunities for productivity gains by designing
and more recently the COO for the EMEA region. He previously head office to the plant productivity initiatives
worked for PwC, collaborating with companies such as Endesa, Ÿ Embedding a true performance culture: from strategy definition Ÿ Prioritising and monitoring productivity initiatives to embed
Iberdrola, Barcelona City Council, the Spanish government and the to budgeting and operations process change for sustainable results
Portuguese government to develop strategy management systems.
The focus of his work has been on the development and definition of Amir Al Janahi, Corporate Controller, Dubal, UAE Ÿ Benchmarking results against industry peers to drive
corporate performance tools in large, complex organisations. Hall of Fame Award Winner 2011 continuous performance improvement
Amir Al Janahi is a member of Dubai Aluminium (DUBAL)’s
Yousef Ahmed Al-Muhannadi, Rolling Mill Manager,
Executive Management team working as Corporate Controller.
Qatar Steel, Qatar
Guru Morning He is responsible for the effective execution of DUBAL’s strategy
Become A Strategy Execution Hero by Jeroen de Flander and operational objectives using the Balanced Scorecard, which
16.30 Staying On Track: Developing Corporate Performance That Fairly
was adopted by DUBAL in 2005. Amir also has responsibility for
Reflects The Organisation Strategy And Objectives
08.30 The Strategy Execution Barometer™: Why Do Companies Fail To management reporting, budgeting, forecasting, preparation of
Ÿ ADEC programmes and performance management
Execute Their Strategy Successfully…… financial statements, internal control and management of the
finance department and the accounts payable process. He has been Ÿ Defining an optimum balance of quantitative vs qualitative
Insights From The Largest Strategy Execution Benchmark In The with DUBAL since 1988, and formerly held a financial control role at measures across the three perspectives (not for profit)
World the Commercial Bank of Dubai. He is a fellow member of CIMA. Ÿ Keeping the strategic objectives in sight: defining the right
Learn how your organisation’s strategy execution performance
metrics to influence behaviours in a way which drives improved
and capability compares to your peers in the region and around 12.45 Lunch And Networking Break performance
the world! Find out just how the world’s top companies are faring
in executing their strategy with reference to the world’s leading Ÿ Challenges and limitations to performance management
13.45 Driving Strategic Alignment And Managing Risk In The New World
strategy execution benchmarking data covering over 20,000 Tarek El Mourad, Head Of Programms And Performance
Order: Keeping Your Business On Track In An Ever Changing
managers, 1400+ companies, 36 countries and 29 industry sectors.
Business World Management, Abu Dhabi Education Council, UAE
Jeroen De Flander, Managing Director, The Performance Factory,
Belgium Ÿ Boosting business results with the Balanced Scorecard
Ÿ ‘New Normal’ in the technology industry: Adapting the strategy 17.15 Closing Remarks From The Chairman
10.00 Networking And Refreshment Break to succeed in a world of cloud computing and shifting vendor
strategies 17.30 End Of Forum
Book Signing with Jeroen de Flander Ÿ Leveraging the Balanced Scorecard to drive alignment around
the new strategy
10.30 …..And What You Can Do To Lock In Strategy Execution Success By
Avoiding The Same Mistakes! Bill Padfield, CEO, Dimension Data Asia Pacific, Singapore
Essential New Tools And Techniques That Will Make Strategy 14.30 Organisational Excellence At Abu Dhabi Sewerage Services
Happen For Your Organisation Company: An Integrated Approach
In this session, leaders learn about the strategy execution secrets Ÿ Getting started with the Abu Dhabi Executive Council’s Strategic
from the best-in-class. You will discover new insights and receive Planning and Performance Management framework
practical tips to boost strategy execution in your own company:
Ÿ Developing an organisational excellence roadmap focusing
Ÿ How to link organisational and individual performance with “The
on process improvement, risk mitigation, benchmarking and
8”, a powerful strategy execution framework
compliance with international standards
Ÿ Strategy communication: how to get the strategy into the head,
heart and hands of your people Ÿ Introducing the Balanced Scorecard at ADSSC and integrating it
into the organisational excellence roadmap
Ÿ Four Balanced Scorecard insights for the advanced practitioner
Ÿ Leveraging technology to fully integrate multiple excellence
Ÿ Strategy execution Zen: the art of a simple strategy execution
process initiatives for effective performance management
Jeroen De Flander, Managing Director, The Performance Factory, Zillay Ahmed, Organisational Excellence and Quality Advisor,
Belgium Abu Dhabi Sewerage Services Company, UAE
V. Ganapathy Subramanian Bill Padfield Ruben Decoud Tarek El Mourad
Head – Strategic Planning CEO Manager International Human Head Of Programmes And
Infosys Dimension Data Asia Pacific Resources Performance Management
India Singapore Mary Kay Abu Dhabi Education Council
USA UAE
Ganapathy heads Strategic Planning and Performance Bill (AMP, INSEAD, France) was appointed Chief Executive Officer For the last 20 years Ruben Decoud has been involved in strategic Tarek is heading the programmes and performance management
Management at Infosys. In this role, he is responsible for long and of Dimension Data Asia Pacific Pte Ltd (formerly known as planning and management of Human Resources in Lloyds TSB division at Abu Dhabi Education Council (ADEC) since April 2007.
medium term planning for the company, corporate development Datacraft Asia Pte Ltd) in August 2003. Bill joined Dimension Data Bank Plc and KPMG Consulting in Paraguay, Brazil, UK and Tarek has worked more than 14 years in strategic planning,
and driving alignment through the corporate performance as Chief Operating Officer in November 2001 and was appointed USA. At his current company, Mary Kay Inc., based in Dallas – effectiveness and performance management. Prior to joining
management processes across Infosys. He has over 13 years as an Executive board member in October 2002. As the CEO, Bill TX, he is involved in Global Human Resources Strategy which ADEC, Tarek established and managed the office of Institutional
of experience in the areas of strategy, planning and finance, in manages and oversees all aspects of the Dimension Data Asia includes strategic design and deployment of Human Resources Research and Planning at Abu Dhabi University and the office
industries spanning banking, insurance, management consulting Pacific Group’s operations, and drives the Group’s transition into programmes and systems to employees across four regions and of Institutional Research at the American University of Sharjah.
and IT Services. Before joining Infosys in 2005, his experience a world-class IT services company. Bill has 34 years of IT and 33 countries. Ruben has concentrated his efforts and energy During his career, Tarek has directed performance management,
has been in areas of planning and assurance, having set up and telecom industry experience in Europe, North America, the Middle on creating clarity and alignment within the business. He now institutional effectiveness, business advisory, quality control and
headed business planning and financial planning functions in two East and Asia Pacific. has responsibility for the Balanced Scorecard for the Human information management units. He has also served as the Human
private sector general insurance companies. Prior to his stint in Resources function. Capital coordinator for Abu Dhabi government.
insurance, he also has consulted for Indian companies, primarily in
the areas of strategy and finance.
Tel: +971 4 335 2437 Email: register@iirme.com Fax: +971 4 335 2438 www.iirme.com/bsc