PB1

1. PERSONAL BRAND EXPLORATION
Jerome D. Scott
Project & Portfolio I: Week 1
SEP 11, 2022

2. I’ve always felt compelled to come up with
solutions that solves problems, but most of all, I
really enjoy helping people solve their problems.
So I guess, in a way, I really enjoy problem
solving. My passion for entertainment gave me
the ability to help myself and others gain
leverage in the industry by incorporating problem
solving into an evolving passion that I possess
today. I’ve always visioned myself as a leader
that guides others to their peak and always
thought that would be my purpose for pursuing a
career in Business Consulting. My goal is to
acquire all credentials and experiences
necessary to excel.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Management Consultant
• Business Manager
• Producer and Director
BRAND ARCHETYPE - I display
the authenticity of growth and
development which allows me the
ability to motivate others to strive
harder and do better for themselves.
Seeking continual self-improvement
can ensure consistency and
discipline.
BUSINESS CONSULTANT for ENTERTAINMENT & MEDIA

4. Business Owners, Entrepreneurs, and Independent contractors
TARGET AUDIENCE
Ashley Garth
Outreach Plan:
• I will make my schedule available during the attempt to
contact individual.
• Attempt to contact individual via phone.
• A follow up will be ensured to establish relationship.
CEO at Garth Media
Teosha Norman
Outreach Plan:
• I will make my schedule available during the attempt to
contact individual.
• Attempt to contact individual via phone.
• A follow up will be ensured to establish relationship.
CEO at Queen Nails by Te’O
Eric Shropshire Outreach Plan:
• I will make my schedule available during the attempt to
contact individual.
• Attempt to contact individual via phone.
• A follow up will be ensured to establish relationship.
CEO at DJ thaVibe

5. GOALS
Short Term:
• Speci
fi
c goal I want to achieve in short term.
‣ I I plan to pursue employment in the career of
choice Immediately After Graduation, and have
a remarkable personal brand with a very
impressive portfolio.
Mid Term: (2023)
• Speci
fi
c goal I want to achieve in mid term.
‣ I plan to attend classes and start a business to
farther my knowledge and experiences.
Long Term: (2025)
• Speci
fi
c goal I want to achieve in long term.
‣ I look to stabilize my career as a Business
Consultant for Entertainment and Media with
the proper credentials and resources.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Communication
SOFT
HARD
Novice / Adept / Expert
Data Entry Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Customer service Novice / Adept / Expert
Communication
SOFT
HARD
Novice / Adept / Expert
Data entry Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Customer Service Novice / Adept / Expert

7. I help business owners start and stay in
business by applying the proper structure for
growth and development.
PROMISE

8. CREDENTIALS
Work Experience:
• Sr. Producer/Director
• Performer/Stage Hand
Education:
• Business Certi
fi
cate Program, Full Sail University
Awards:
• Producer of the Year

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Jerome Scott
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For entrepreneurs and business owners who is
starting an entertainment business, I provide
consultation because most business owners lack
the proper information required to operate a
business.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2022 94th Academy Awards
‣ 03.27.2022 | Hollywood, Los Angeles
• 2022 MTV Video Music Awards
‣ 08.28.2022 | Newark, New Jersey.
• 2022 56th Annual Country Music Association Awards
‣ 11.09.2022 | Nashville, Tennessee.
Digital Marketing
• Primary Content: The type of content that I will be creating
and publishing online would be the kind that’s inspirational
and educational. .
• Primary Tools: I will be trying to utilize as many social
platforms and other online tools as possible to promote my
content on a routine basis.
• Website: I plan to utilize my digital portfolio site moving
forward to help build brand awareness online by driving online
traf
fi
c directly to the source.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I will be seeking as I embark on
my career path would be a well experienced one who’s
lifestyle re
fl
ects their profession.
Formal Education
• Business certi
fi
cation programs in 2022
Technical Skills
• Data entry - OGMStudios, 04/2018
• Financial management - OGMStudios, 02/2018
• Writing - OGM Studios, 06/2018
Soft Skills
• Communication - OGMStudios, 01/2018
• Time Management - OGMStudios, 03/2018
• Problem solving - OGMStudios, 05/2018

14. Jerome Scott
You know how most businesses fail? Well, what I do
is consultation that helps and keeps your business from going under. In fact,
I’ve worked with multiple of small business to help start and maintain its
operations.
“

15. REFERENCES
Ashley Garth (2022). Garth Media, Garth Media image
retrieved from https://www.facebook.com/photo/?
fbid=764216164882152&set=a.764216141548821
DJ ThaVibe (2022). DJ ThaVibe. ,DJ ThaVibe image retrieved
from https://www.facebook.com/photo/?
fbid=547124227105538&set=a.547124200438874
Queen Nails by Te’O (2022). Queen Nails by Te’O image
retrieved from https://www.facebook.com/QueenNailsByTeo/
photos/a.814318315621213/1413923682327337/
ThisYaBoyJerome (2022). ThisYaBoyJerome image retrieved
from https://www.facebook.com/photo/?
fbid=444872164314073&set=a.444872120980744
Our Generation’s Movement Studios, LLC (2022) OGMStudios
image retrieved from https://www.facebook.com/photo/?
fbid=387421273382565&set=a.387421233382569