When you think ‘branding’ you probably think of company brands, but each of us has a personal brand (whether we like it or not!). Most people haven’t consciously created them; nonetheless, they exist. In this interactive session, Jess Jeary will be offering strategic insights into why personal brand matters and how you can improve, reshape and strengthen it. The session is particularly useful for business owners and professionals who want to raise their visibility and credibility. Identify your purpose and values, and explore how you can share your story to achieve greater personal success.

1. The power of
personal branding

2. The power of
YOU

3. Today’s agenda
§ Understand what personal branding is and isn’t
§ Why I believe it’s critical to success
§ Set your goal and begin your personal branding
action plan

4. A communications
and employee
engagement agency
We are

5. We motivate teams and
inspire customers.

6. For brands like these

7. Project highlights

8. The power of
personal branding

9. Personal branding is not
about making you the next
influencer or celebrity.

10. ?

11. It’s about being recognised
and respected for who you
are and what you do.

12. If you’re known you will
have an advantage over
those who aren’t.
It’s that simple.

13. A little about me…
Jess Jeary, 34
Founder of Bowline
Communication Strategy and Planning
Corporate communications
and agency background

14. IMAGE NEEDED
A little about me…
Westcountry girl with a passion
for travel and photography
30,000 followers 460,000 shares
Love a challenge
for charity!

15. But you could of found this out yourself…

16. That’s all nice, but…

17. How do you stand out
from the crowd?

18. Your unique signature
and a good reputation

19. Jeff Bazos
Your brand is
what people
say about you
when you’re not
in the room.”

20. BRAND REPUTATION
What you say and
how you behave
What others say
about you

21. Working on your personal brand
does not replace doing actual
work and building a reputation
for what you DO

22. “genuinely committed
to delivering the
highest quality work.”
one of the most creative
and competent
professionals I have had
the pleasure to work with.”
…engaging and fun at all
stages and I can't recommend
her capability and character
highly enough.”
…combines hard work with fun.”
she’s a gifted leader,
her ability to lead teams
is second to none.”

23. Let’s reflect
Our changing world

24. We’re checking our phones
on average every 12 minutes.We’re connected 24/7

25. It’s up close and personal
We’re watching
live and video
will make up
80% of all
internet traffic
by 2021

26. Power to
the people
The 39% of
marketers plan
to increase
their influencer
marketing budget
in 2018.

27. A connected
business world
1/3 of all professionals
on the planet are
using LinkedIn.
Employee networks
are 10x larger than a
company and your
content is seen as 3x
more authentic than
any company post.

28. Be
discovered
Create the
right
impression
Build your
reputation
Grab the opportunity to:

29. What’s in it
for me?

30. New job opportunities
Winning that new client
The promotionyou deserve
Selling your product or service
Connecting with others

31. Where do I start?

32. Developing your signature

33. Linked
PERSONAL BRAND AND VALUES
• Image
• Intro/Summary
• Articles and Activity
EXPERIENCE AND SKILLSRECOMMENDATIONS = REPUTATION

34. What do you want to achieve?

35. To be seen a thought leader for ‘XX’
To attract new business
To build a community
To be promoted and earn XX by XXX

36. PERSONAL BRAND CANVAS
GOAL:
Grow Bowline –
attract new business leads

37. PERSONAL BRAND CANVAS
MY
PURPOSE
To empower
people so
that they
feel happier
and
motivated
to achieve
their goals.
MY
VALUES
HONESTY
PASSION
POSITIVE
MY
EXPERIENCE
• Running a company
• Corp communications
strategy and planning
• Energy, finance,
pharma experience
• Leading a
communications team
• UX strategy
• Behavioural change
communication
• Brand development
• Brand architecture
and governance
• Event sponsorship/
partnership strategy
MY
SUPERPOWERS
HAVING VISION
PUTTING THE RIGHT
PEOPLE TOGETHER
MOTIVATING
OTHERS
INFLUENCING
OTHERS
ENERGY AND
ENTHUSIASM
DRIVEN TO MAKE
THINGS HAPPEN

38. Here’s some examples:
” To empower people so that they feel happier and motivated to achieve their goals.” “To make a difference in the lives of people so they feel healthier and happier”
VALUES
Personal values are the general expression of what is most important for you. Who you are, what you hold dear, what upsets you,
and what underlies your decisions, are all connected to your personal values. Here’s a few examples toget you started.
SUPERPOWERS
These aren’t qualifications or skills that lots of other people have. These are the talents you posses which is unique to you.
Consider those things which people have commented on about you before orthose things which seem to come naturally to you.
EXPERIENCE
The skills and expertise you have gained
which you master and are useful to others.
PURPOSE (Your WHY)
TO ____ SO THAT ____.
The first blank represents your contribution — the contribution you make to the lives others through your WHY. And the second blank represents the impact of your contribution.
Adventure Connection Compassion Friendship Health Intimacy Perfection Spirituality
Accountability Comfort Curiosity Family Humility Kindness Persistence Status
Achievement Calmness Discipline Fairness Harmony Knowledge Respect Success
Action Creativity Determination Faith Honesty Love Simplicity Teamwork
Ambition Contribution Enthusiasm Freedom Honor Passion Significance Tolerance
Awareness Compassion Excellence Fun Independence Peace Strength Truth
Beauty Creativity Empathy Flexibility Integrity Philanthropy Stability Vitality
Courage Contribution Energy Happiness Intelligence Power Spontaneity Wealth

39. PERSONAL BRAND CANVAS
MY
PURPOSE
To empower
people so
that they
feel happier
and
motivated
to achieve
their goals.
MY
VALUES
HONESTY
PASSION
POSITIVE
MY
EXPERIENCE
• Running a company
• Corp communications
strategy and planning
• Energy, finance,
pharma experience
• Leading a
communications team
• UX strategy
• Behavioural change
communication
• Brand development
• Brand architecture
and governance
• Event sponsorship/
partnership strategy
MY
SUPERPOWERS
HAVING VISION
PUTTING THE RIGHT
PEOPLE TOGETHER
MOTIVATING
OTHERS
INFLUENCING
OTHERS
ENERGY AND
ENTHUSIASM
DRIVEN TO MAKE
THINGS HAPPEN
SHARING
MY STORY
ONLINE
• Bowline blog x 1/month
• Engage for success
feature
• Webinar speaker ops x 2
SOCIAL
• Focus on LinkedIn
publishing (post/video)
x 2/month
IN-PERSON
• Speak at 2x events in
2018 on subjects I’m
passionate about
• Be mindful of my
personal purpose/values
with every interaction
• Stay connected with my
network – regularly catch
up with key people
SHARING
MY STORY

40. ONLINE OFFLINE
• Search yourself and clean up your
onlinepresence
• Talk to a photographer or designer
• Update your LinkedIn profile
• Clean upyour social accounts
and check privacy settings(!!)
• Create content for your company
or otherswebsites
• Share content on social – go where
your audience is
• Engage – like, share, comment …
• Listen well and ask for feedback
• Invest in personal coaching
• Consider your appearance and body
language
• Focuson expressingyour purpose
and values with every interaction
• Go to networkingevents
• Networkinternally beyondyourteam
• Networkexternally
• Put yourself forwardfor that project/
extraresponsibility …
Telling your story

41. Personal branding is a
journey

42. THANK YOU!
wearebowline
bowlinecomms
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